Beijing News (reporter Xue Chen) On April 16, at the 2021 Guizhou Liquor Enterprise Development Roundtable held in Xishui County, Guizhou Province, Wu Xiangdong, chairman of Guizhou Zhenjiu Brewing Co., Ltd., shared the value of Guizhou's winemaking, the value of Guizhou's sauce liquor and the social value of Guizhou liquor revitalization with the title of "Investing in Guizhou, A Brief Analysis of the Value of Trillions of Liquor".
Wu Xiangdong proposed that the taste preference determines the value of Guizhou liquor. Consumers' increasingly heavy tastes have also made heavy tastes one of the investment values of liquor. Therefore, the heavy taste of sauce wine, as well as the strong IP of Maotai, the ecology of Chishui River, the uniqueness of craftsmanship, and the concept of health are all the values of sauce wine. Wu Xiangdong said: "When the five advantages overlap, it is the value of 'brewing trillions of market value' in the next 20 years. ”
Wu Xiangdong also said that due to the large investment in spirits and the long investment cycle, there must be capital gathering.
"Now there are some sayings that investment is too hot, but I think if there is no big investment in the next 10 years, it will be a disaster for sauce and wine." Wu Xiangdong further explained that because the demand is actual, if there is no good quality product to meet, it can only be "shoddy". Therefore, Wu Xiangdong believes that to resolve this round of risks, sauce wine is to increase investment, accelerate investment, and real investment.
In addition, when analyzing the social value of guizhou liquor revitalization, Wu Xiangdong believes that after the "14th Five-Year Plan", rural revitalization depends on industrial upgrading. Guizhou liquor industry ushered in a new wave of industrial upgrading, which needs a digital revolution and the advice of microbiology experts. Wu Xiangdong analyzed from the level of rare wine: "If rare wine can complete a production capacity of 75,000 tons in the next 10 years, it can drive 100 billion upstream and downstream industries and drive at least 200,000 people to employment." The social value brought by this industry to rural revitalization is enormous. ”
Beijing News reporter Xue Chen pictures courtesy of the organizers
Edited by Xu Jingjing Proofreader Li Shihui
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