The 2021 "Double 11" pre-sale has been open for some time, but nothing seems to have happened. It is just that each platform and each MCN agency, after the "Double 11" pre-sale is opened, round after round, wave after wave of official announcements of the sales data and online number of live streaming anchors. Several sets of super perfect and beautiful data have brightened the eyes of blind netizens.
Let's talk about a few sets of data first, and let the officials measure it themselves. As of 2020, China's population is about 1.41 billion; as of June 2021, there are 1.011 billion Netizens in China. However, in the late night of the first day of the "Double 11" pre-sale on October 20, 2021, Li Jiaqi and Wei Ya's live broadcast room had a total of 460 million people online at the same time; moreover, the two anchors jointly created 20 billion sales on this day. Yes, this is the online number and sales data announced by a platform and various MCN agencies. I don't know, do you believe it? I couldn't believe it anyway.
It is estimated that many viewers were shocked to see these data, because you may not have entered their live room, nor did you place an order in their live room. Therefore, if you look at the data of the "Double 11" families, it is better to watch the "Double 11" family's party ceremony, knowing that it is a fake singing, and the audience is willing to listen.
This year's "Double 11" party is not as hot as in previous years, especially not as crowded as last year. Up to now, only two platforms have officially announced the "Double 11" party and officially announced some guest lists. Next, let's take a look at the situation of these two "double 11" parties, and see which one you are more looking forward to?
【2021 Jingdong Double 11 Boiling Night】
Gala theme: Belle Époque
Sub-theme one: Flowing Golden Years - Teenagers Should Pursue Dreams
Sub-theme two: piping hot galaxy - hot is youth
Sub-theme three: The Take-off Era - Love Finally Arrives
Broadcast time: 19:30 on October 31, 2021
Broadcast platform: Beijing Satellite TV
Guest lineup: Li Ronghao, Wang Yuan, Zhang Bichen, Song Yuqi, Xie Chunhua, Wu Gang, Shen Ling, Qiu Jirong, Meng Huiyuan, Liu Jia, Black Panther Band (Zhang Qi, Hui Peng, Zhao Mingyi, Wang Wenjie, Li Tong), Fu Yandong, Alain Dawa Dolma, etc., (the above first wave of official announcements, there are many heavyweight guests waiting in line for the official announcement, such as: Jingdong's spokesperson Xiao Zhan, Zhou Shen, Da Zhang Wei, etc.)
【2021 Tmall Double 11 Global Carnival Night】
The theme of the evening: a better life, common yearning
Broadcast time: 19:30, November 10, 2021
Broadcast channels: Zhejiang Satellite TV, Oriental Satellite TV
Guest lineup: Yi Qianxi, Wang Yibo, Gong Jun, Hua Chenyu, Liu Xianhua, Fan Chengcheng, Zhang Yixing, Cai Xukun, Zhou Shen, Han Geng, Li Chen, Zheng Kai, Sha Yi, Shen Teng, Guan Xiaotong, Deng Lun, Song Qian, Li Ronghao, Gulinaza, Huang Zitao, Wei Ya, Li Jiaqi, Sydney, etc. (The above is the list of online guests, subject to official announcements)