Xinmin Evening News (Reporter Lu Qianwen Correspondent Xie Guohong, Yan Yan, Zheng Chen) In late autumn, the special alpine "red rice" rice in Lingshan Village, Chengkan Town, Huizhou District, Huangshan City, Anhui Province, ushered in the harvest season.
Picture: Alpine "red rice" rice ushered in the harvest season of Huizhou District courtesy of the picture (the same below)
Lingshan Village is a thousand-year-old alpine village with an area of 1,200 acres of terraces. Due to its high geographical location, good irrigation water quality, and unique mountain microclimate, it has bred high-quality rice. Walking into the village, the golden terraces are staggered, the autumn wind blows the rice waves tumbling, and the air is filled with the fragrance of rice. The cascading terraces, working farmers and traditional houses form a beautiful picture of farming. Such a beautiful scenery has also attracted local e-commerce companies to conduct live douyin live broadcasts, helping Redmi to go out of the mountains and warm up the market.
"Hello everyone, welcome to our live room. Today we came to Lingshan, Huizhou District, which is an area rich in rice. Today, we and the head of the local cooperative will take you to understand how the red rice that is abundant here is different from other rice on the market. Huizhou District E-commerce Public Service Center Douyin anchor Xiaoxiao walked into the field and took netizens to understand lingshan "red rice" at close range.
Picture: Anchor with cargo Spirit Mountain "Red Rice"
In addition to live broadcasting, Xu Ruihe, head of the Huizhou District E-commerce Public Service Center, told the author that in the later stage, they will carry out "red rice" on multiple platforms such as Youzan Mall and Huizhou Excellent Products, expand sales channels, and help farmers increase their income and become rich.
"Red rice" is an ancient rare variety, red rice is also called red grain rice, rice grains are slender, dark red, slightly aromatic, texture and taste is good, the market price is 50 yuan per kilogram. Fang Shengxian, head of the Gongmi Cooperative in Lingshan Village, said, "Red Valley rice has high nutritional value and high market price, but because of the low yield, not many people plant it." In order to protect the traditional high-quality varieties and drive more villagers to increase their income, in recent years, Lingshan Village has driven the villagers to develop and plant more than 300 mu of red rice in accordance with the model of "cooperative + base + farmer", and through the five unified management, the yield of red rice has been steadily improved, with an output of more than 400 jin per mu.
Nowadays, Lingshan red rice has become the "golden rice" and "rich rice" of the villagers, and in 2020, the average household income of red rice will exceed 10,000 yuan, realizing the transformation from "planting well" to "selling well". This year, many customers have booked orders in advance through door-to-door or online, and red rice is becoming a characteristic industry for local villagers to increase their income and become rich.