Build Hunan Publishing "Dream Factory"! Add luster to the "China V Valley"

In early autumn, the city of Shanshuizhou, Changsha, is full of vitality on both sides of the river.

A year ago, it was also such a beautiful golden autumn season, General Secretary Xi Jinping pointed out when inspecting the Malanshan Video Cultural and Creative Industrial Park: "The integration of culture and science and technology has not only spawned new cultural formats, extended the cultural industry chain, but also gathered a large number of innovative talents, which is a sunrise industry and has great prospects." ”

Yin Yin asked for support, and the voice was emotional. A year has passed in a flash, along the blueprint drawn by General Secretary Xi Jinping and the direction pointed out, Malanshan in early autumn has not only become a punch card place for Internet celebrities in Changsha, but also an incubator for cultural science and technology, shining in the reflection of the morning sun, shining the glory of "China V Valley".

(On July 15, the 30th National Book Trade Fair opened in Jinan, and the Hunan exhibition area attracted many visitors)

In this cultural and creative highland surrounded by the Liuyang River, the construction project of Malanshan Park, a digital publishing base in Central South China, invested by Zhongnan Media, a listed company under Hunan Publishing Group, is also moving towards the goal of "Dream Factory" for the high-quality development of Hunan Publishing, contributing publishing strength to "China V Valley" and adding luster to "China V Valley" with actions.

China V Valley: A landmark project to implement the "three highs and four new" strategy

A new landmark representing Changsha's urban spirit and the characteristics of the video cultural and creative industry is being formed.

Standing at the height of new technology development and iteration, Malanshan Video Cultural and Creative Industrial Park is based on the advantages of Hunan, not only committed to building a highland for the development of the national and even global cultural industry, but also striving to become an important fulcrum for accelerating the rise of the central region.

On April 24 this year, Xu Dazhe, secretary of the Provincial Party Committee and director of the Standing Committee of the Provincial People's Congress, pointed out at the Provincial Joint Construction and Promotion Work Conference of the Malanshan Video Cultural and Creative Industrial Park in China (Changsha) that Hunan should adhere to the benchmarking table, fully implement the spirit of General Secretary Xi Jinping's important speech on Hunan and the decision-making and deployment of the Party Central Committee, plan and promote the construction of the Malanshan Video Cultural and Creative Industrial Park from a higher position and a wider perspective, and grasp it as a landmark project to implement the "three highs and four new" strategy and build a modern new Hunan.

On September 8, Mao Weiming, deputy secretary of the provincial party committee and governor of the province, went to Malanshan Video Cultural and Creative Industrial Park to investigate and hold an on-site promotion meeting to study and deploy the high-quality development of the industrial park. He stressed that it is necessary to thoroughly implement the spirit of General Secretary Xi Jinping's important speech on inspecting Hunan, especially the Malanshan Video Cultural and Creative Industrial Park, and truly build the Malanshan Video Cultural and Creative Industrial Park into a demonstration area for high-quality economic development in the province, and a new landmark of media integration with Chinese characteristics, national leadership and global influence.

The construction project of Malanshan Park, a national digital publishing base in Zhongnan, invested by Zhongnan Media, has a distinct "culture + technology" integration development gene. At the on-site promotion meeting, Peng Bo, secretary of the party committee and chairman of Hunan Publishing Investment Holding Group and chairman of Zhongnan Media, said that actively participating in the construction of Malanshan Park is not only an inherent requirement for the transformation and upgrading of Hunan publishing, business restructuring and integrated development, but also a strategic move to adapt to the times, grasp the outlet and win the initiative in future development.

At present, Hunan Publishing Group is vigorously promoting the construction of a new mainstream publishing and media group strategy, and the construction project of Malanshan Park has become an important support for this strategy. Zhongnan Media will actively seize new opportunities for the development of the cultural industry in the 5G era, accelerate the construction of Malanshan Park, and create a Hunan publishing "dream factory" that integrates office bases, creative centers, data centers, media art centers, entrepreneurial incubators, publishing museums and other formats, and integrates short videos, media, digital education and other industries.

Malanshan Park: A powerful engine for Zhongnan Media to achieve high-quality development

The gradual promotion of 5G technology has created a new outlet for the innovative development of the publishing and media industry.

On September 15 this year, Zhongnan Media held an extraordinary shareholders' meeting to deliberate and pass a proposal to adjust the investment amount of the Malanshan Park construction project of the Zhongnan National Digital Publishing Base. The bill pointed out that in order to actively respond to the spirit of the important instructions of General Secretary Xi Jinping to inspect the Malanshan Video Cultural and Creative Industrial Park, implement the "three highs and four new" strategy of Hunan Province, and also meet the new development needs of new industries and new formats such as short video, integrated media, digital publishing, and digital education in the 5G era, Zhongnan Media further clarified the strategic positioning of the Malanshan project. The project investment plan was added to the original basis of 438 million yuan, with a total investment amount of 2.449 billion yuan, providing solid industrial support for the Malanshan project and helping Zhongnan Media to cultivate new industries and new formats.

In order to make Hunan Publishing "Dream Factory" more full of vitality and vitality, in the future, the Malanshan Park project of Zhongnan Media will strive to cultivate three strategic sectors: fully implement the artificial intelligence publishing project, build a national key laboratory, create a digital intelligence and open integrated publishing platform, promote the transformation and upgrading of traditional publishing, and seize the commanding heights of future publishing; the "E Good Lessons" project will land in Malanshan Park, and strive to build a leading digital education brand in the province and a unique national brand, providing solutions for education balance. Help revitalize rural education; based on new media platforms such as Rednet and Morning Video, we will build the main Internet platform for the in-depth integration and development of media and the state-controlled short video new media, and incubate and cultivate Internet unicorn enterprises in the 5G era, providing a strong engine for the high-quality development of Zhongnan Media.

Xiaoxiang Morning News reporter Zhou Shihao photojournalist Yang Xu