Clichéd thinking and its impact on people

Increasingly, the view appears in the media and on television that many of the problems of today's young people are caused by the mentality of small groups.

Let's try to figure out what it is and how it affects

- Perception of the world around us.

- Ability to analyze information.

- Moral and ethical value systems.

Clips mean "cut; fast (motion) ;(cut from a newspaper); excerpt from a movie, cut open". The term "clip thinking (KM)" is more related to the latter meaning, referring to the principles of music editing. More specifically, refers to those varieties of video sequences that are a set of loosely linked images. By analogy, clip thinking transforms the external world into a mosaic of irrelevant facts. People are used to the fact that they are constantly, like kaleidoscopes, replacing each other and constantly demanding new things. From the perspective of information analysis, knowledge management holders operate only on fixed-length meanings and cannot operate on arbitrarily complex semiotic structures. Externally, this manifests itself in the fact that the person cannot concentrate on any information for a long time, and the analytical ability is reduced. Naturally, people are not born with this kind of thinking. It is produced through music channels and media in the form of mosaics and dissection of long-term consumption of information.

The clip mentality isn't fatal, but it's also harmless either. Most importantly, it affects academic success. For a modern teenager, mastering anything in nineteenth-century classics is already a super task. That's why various abstracts and ready-made articles are so popular. Experiments have shown that the learning curve has dropped dramatically. High school students were asked a series of particularly simple questions from previous years' shows. Only those materials that lack knowledge are selected if they are rated "D" in the relevant grades. The results show a coefficient of 10%.

The flip side of the cliché is a weakening sense of compassion and responsibility. Deacon Andrey Kulayev made an interesting point about this in an interview, reflecting on the restoration of the collapsed Transvaal Park. "Knowingly committing a crime, taking the child to play in a place stained with human blood certainly shows that there is something wrong with his conscience." I think these people grew up with an old way of thinking. It is instantaneous perception of thought, which is not even a thought, but an instantaneous reaction. There are news announcements, one is not connected to the other.

There was a concert where one number had no connection with another. After a commercial, one has nothing to do with the other. Finally, there are a lot of TV channels that you keep turning on and they don't connect with each other either. A person has two or three minutes, no more than that time, to think about some situation. Then you immediately forget everything because something else began entirely. Other information is waiting for your turn and flowing through your brain. This clichéd thinking ultimately prevents one from becoming a complete person. I have no doubt that when tragedy strikes, those who are preparing to go to the water park must be sympathetic and empathetic. Maybe they even vowed not to go there again... But a few months have passed, and the depths of the soul have a completely different atmosphere. Tons of other information also passed it. And one has chosen to forget what happened. Don't think about it.

The danger is also that there has been a rebound effect, and the media and television itself are adapting to the audiences they bring. For example, the text in the article has become highly fragmented, being divided into two or three alternating blocks of meaning. It is filled with a large number of short sentences, and its main task is to develop an emotional rather than logical attitude towards what is happening. As a result, the role of the reader is reduced to mere information consumption. This way of introducing material has proven to be very convenient for business. Emphasizing only emotions makes it easier for people to be guided by the messages they receive in their daily lives. Authoritative references were used to reinforce the effect, which led to a surge of interest in bohemian life. An entire series of books appeared, written in the style of chat rooms, ICQs, or diaries. Movies are being made based on the principles of clip art. (The Most Prominent Example is The Matrix).) That is, the system began to replicate itself and its own consumers. But success in life depends largely on the way of thinking. College courses are much more complex than school courses and require more information to be perceived and processed. In modern business, without the ability to analyze, infer the essence, and make decisions based on it, it is impossible to become a successful manager. One of its main requirements is the ability to establish a chain of action from the existing situation to the stated objectives. And the establishment of this chain means a "continuous" way of thinking. Therefore, CM operators will be pushed to the position of outsiders, which is a very real danger.

So, how to combat small group thinking?

Some countries have begun to recognize its dangers and are developing special training on how to focus on a subject and maintain that attention for a long time. But the easiest way to grasp is still to read (certainly not to edit literature). Unlike television, where controlled perception occurs on television, one has to build a system of images on one's own when reading a work of fiction. The consolidation of what is read—discussion, outline, etc.—promotes the development of analytical skills, establishes connections between phenomena, and ultimately leads to the destruction of mosaic-like, fragmented pictures of the world.

I'd like to end with an interesting example.

A well-known Russian marketer who teaches at Moscow State University, the author of the Brands of Dalia, Tinkoff, T, etc., forces his students to read contemporary philosophers - Baudrillard, Lyotard, Foucault, Bart, Loshev, Bakhkin, Mamar Dashvili. He believes that it is through their writings that people can learn to build a chain from the general to the special and become a successful marketer. I can assure you that it is much more difficult to study the works of the above thinkers than to read Russian classical literature. And if the latter is a super task for a man with a small circle of thinking, then he certainly cannot cope with philosophy, as a conclusion - it is unlikely to learn anything.