"The Lord of the Rings" was only 1.7% of the first day of the re-screening, and the theater responded

The first part of the "Lord of the Rings" trilogy, "Lord of the Rings Reappears", was released on April 16, but the first day of the film was only 1.7%, which puzzled many viewers. To this end, this reporter interviewed major theaters.

A theater manager told reporters that due to the temporary scheduling of "The Lord of the Rings", the major theaters were a bit caught off guard, so the first to schedule the film is the 2D ordinary version, and the IMAX version of the theater will receive copies one after another tomorrow and then carry out a large-scale scheduling.

A theater manager revealed that even if it is a 2D ordinary version, the copied key has "gone wrong", resulting in the inability to screen, "Now the theater is working overtime to strive for a smooth screening tomorrow and the day after tomorrow." ”

Not long ago, "Avatar" was re-released in the mainland, and the current box office has reached 383 million yuan, which makes people see that the re-screening of classic films still has a good market in the mainland.

As the pinnacle of magic blockbusters, the successive releases of the "Lord of the Rings" trilogy have also set off waves among many fans. At present, Wanda Cinemas has begun to pre-sell the IMAX version of "The Lord of the Rings", and the premium card ticket price is 39.9 yuan (one).

At present, the "Lord of the Rings" has risen to 5.7% on the 17th. The manager of a theater told reporters that it is expected that the final schedule of the film will be between 15% and 20%.

Source Beijing Daily Client | Reporter Wang Jinyue

Edit: Jin Liwei

Process Editor Wu Yue