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Dynamic comics under new media: intelligent reading of new media dynamic comics for linear viewing

author:Lemon 17Clannad

When the market is opened, people seem to have found a suitable path, whether it is a video platform such as Mango or Tencent, you can basically see movable comics. Most people think that dynamic comics have only appeared in recent years, but as early as 2001, after the advent of the Canadian comic series "Winged Angel", many countries have begun to imitate it. However, compared with European and American countries, dynamic comics in the Chinese mainland popular time is indeed relatively late, the country also calls it "audio comics", a smart reading that breaks the linear viewing.

This independent comic model, which has developed differently from traditional media methods, is mainly based on digital technology. As network technology continues to develop and innovate, the "new" of new media is also constantly reformed from web 1.0 to web 4.0.

As the name suggests, dynamic comics are moving static comics, unlike animation, he only digitally publishes the drawn animation works, and its mainstream comic display is still mainly in a static form, so the audience will not feel that he is much different from the traditional media display form. At present, what we are watching in Mango, such as "The Emperor's Side", "The Prince Has Lost His Heart", "Mizu Bookstore", "Time Dominates" and other works, the biggest feature is the combination of comics and animation characteristics, adding some simple actions to the original drawings, while matching sound effects and dialogue, enhancing the amount of picture information. Such a novel audiovisual feeling makes it more expressive than the original comic.

Dynamic comics under new media: intelligent reading of new media dynamic comics for linear viewing

Dynamic Manga: Mizu Shoten

<h1>Features of new media dynamic comics</h1>

1. Interactivity that is different from traditional media

Dynamic comics are no longer like the original comics, unilaterally conveying information to readers. The new media itself will push the feedback information of the audience, and at the same time, the authors' ideas and opinions can be greatly pushed back to the audience group, so that the open interaction method realizes the two-way information exchange between the reader and the author. In fact, not only dynamic comics, including some WeChat public account platforms, but also open functions such as messages, so that readers can give timely feedback on comics.

2. Dynamic comics cater to the requirements of the new era

The prevalence of fast food culture has led many people to directly choose to give up things that cannot obtain information in a short period of time. Compared with previous years, the completion rate of variety shows is much higher than that of TV series, even if it is a person who chases dramas, there may be abandonment of dramas in the middle, and then this situation is relatively rare in variety shows. The independence of variety shows has solved the drawbacks brought about by the fast era to a certain extent, and dynamic comics have also alleviated the impact of the times on traditional media reading to a certain extent.

On the one hand, the digital mode of comics is better than the original comics, which is easier to obtain fans, on the other hand, it enhances the reader's perception and achieves a win-win effect.

Dynamic comics under new media: intelligent reading of new media dynamic comics for linear viewing

Dynamic Comics: Chinese Choir "Acacia"

3. Dynamic comics have immediacy

The biggest difference between domestic comics and Japanese and Korean comics is that the former is electronic reading, the latter is paper reading, this completely non-monopolistic state has helped the prevalence of pirated comic books, but whether it is electronic or paper comics, there is a state of stagnation, the push of new media information is no longer like the traditional media on time and quantitative release of information, but anytime and anywhere to spread and send, so that the audience of information becomes dominant, which also means that every recipient may become a disseminator, this real-time and rapid way of obtaining, Reduces the chance of being hijacked by the media and enhances the convenience of dissemination.

4. Without new media, there would be no dynamic comics

Dynamic comics are a new product of comic art in the new media environment, and must rely entirely on the development of new media. On the one hand, it is a comprehensive fringe industry, but according to the current dynamic comic development report, the industry has a strong attraction and explosive power, it is more like a new media art to the sound and picture fill gain of the media form; on the other hand, it is superior to the traditional paper comic expression form, but its audiovisual and action must rely on new media to fully display, which also makes its audience limited to multimedia platforms.

Dynamic comics under new media: intelligent reading of new media dynamic comics for linear viewing

Dynamic comics: Long song lines

Most netizens believe that unlike the previous dynamic comics, they are more autonomous and have a reading experience, and this interactivity is still quite popular in the narrative of mainstream entertainment, and then how did this industry come about?

"Dynamic Comics: The New Trend of American Comics" mentions that dynamic comics were originally born out of people's thinking and exploration of comic digitization. The development of science and technology has led to the development of the animation industry, which is no different from the essence of the birth of animation, but the difference is that dynamic comics are quickly practiced after having ideas.

The earlier digitization of comics was mainly divided into two types, one was the use of digital painting representation or paper painting digital scanning with the help of new media to show the static reading method, the other is the use of digital painting through digital graphics software to add dynamic visual elements and then display on the digital platform. From the perspective of the comic creator, this dynamic effect does satisfy the creator's expression of the comic dynamic; from the audience's point of view, the viewer can obtain the corresponding information in a more direct way in the moving picture.

What is considered to be the earliest recognized animated comic, The Winged Angel, was completed in 2001, but the work that really derived and profited from the film and television industry was Lionsgate Pictures' Chainsaw Horror: Rebirth in 2005. The first official title of Animatronics came from Warner Bros. Entertainment's Watchmen: Animated Comics, which not only witnessed the success of DC Comics, but also created a market for comic strip derivatives, making Animatronics quickly gain a foothold in the entertainment industry.

Dynamic comics under new media: intelligent reading of new media dynamic comics for linear viewing

Comic creators attach great importance to the experimental expression of comic "movement", most creators use speed lines and dynamic lines to express the movement trend and motion effect of comics, and some creators use repeated continuous actions to show static movements.

The transformation from traditional line comic viewing to storyboard static comics is also the result of the creator's continuous exploration and practice of lens movement. I have to admit that although the picture of static comics has a tendency to move or a posture that can make the viewer feel moving, the picture still has not achieved real movement, and the digitization of new media has precisely solved the problem of "non-existent movement" of static comics.

Dynamic comics under new media: intelligent reading of new media dynamic comics for linear viewing

Dynamic comics not only realize the dynamic of the moving subject, through digital graphics software, creators can also change the characters while retaining the original picture background, this simple way of expression can not only have a better performance effect but also save a lot of drawing time and drawing costs.

The rapid improvement of information technology has led to the development of new media art, and the same new media art such as electronic music, dynamic comics, light painting art, interactive installations and other new products will be new with the change of technology, bringing people more experience. For creators, they have long shifted from thinking about "how to digitize" to "how to make their works more in line with the aesthetics of the times".

Dynamic comics under new media: intelligent reading of new media dynamic comics for linear viewing

Although China's domestic animation box office this year has increased significantly compared with previous years, then the animation market is still not optimistic, and it is urgent to impact new art forms in order to improve the current market crisis. The large occupation of foreign animation products in the domestic animation market makes it urgent to develop the domestic animation industry. In terms of the current media environment, enterprises should combine new media technology to create and develop new animation art forms and works, and create domestic animation brands in order to consolidate the domestic animation industry.

In recent years, the state has also vigorously developed dynamic comics, such as "Chaos White Book", "Long Song Line", "Shan Hai Shi" and other experimental works in the early days, and then later such as "Chinese Choir" and "World Speaking New Language", which have quite Chinese cultural characteristics, which restore the style and talent of the dynasties in a classical and elegant way. Although China's dynamic comics are still not mature enough, they have slowly over-budded and entered the growth period.

Dynamic comics under new media: intelligent reading of new media dynamic comics for linear viewing

Dynamic Comics: The World Speaks a New Language

The biggest disadvantage of domestic dynamic comics now is not the lack of materials but the quality of workers in this industry is still lacking, and the lack of original works and the imperfect industrial chain make domestic dynamic comics unable to have unique strength, which is also the direction that domestic animation still has to work towards.