Author: Pan Dongni Editor: Gao Qingxiu
A week after the release of "Rock Tibetan Mastiff", the film's director Zheng Jun returned to his identity as a musician.
In addition to Zheng Jun's debut as the founder yesterday afternoon, Xu Song, Rao Wei, Bai Jugang, Yu Xiang, Mo Xizishi, Tour Group, Cui Shu, Zhou Ziyan, Yang Jionghan, Ding Shaohua and many other musicians also came to support as T-list players and guests. This season's "T Chart" quarterly top ten golden song winners performed wonderful performances, including Chinese style, rock, folk, electronic, pop and other multiple genres, comparable to a small concert.
"The volume-based business model is our own invention, the rules of the game are made by us, and I think this courage and creativity are rare." At present, we are constantly exploring, and more good works will be discovered and created in the future. Zheng Jun said at the "T List" quarterly ceremony hosted by the volume.
This year's volume T chart quarterly ceremony ended with the theme song "Love" of "Rock Tibetan Mastiff" sung by ten groups of award-winning musicians. Talking about "Rock tibetan mastiff", Zheng Jun said that he scored 85-90 points for this film in his heart, and he will not complain about the current film market situation. There are so many things to experience, and that's not a big deal.
1 "Writing songs and listening to songs = common prosperity", how to maximize the value of original musicians on the volume T list
At the "T List" quarterly ceremony, Zheng Jun, chief architecture officer of Taihe Music and founder of Hexiang Volume, and many senior executives of the company awarded 1 million yuan to the top ten golden song winners of the "T List" quarter, and the winning users of the song received 300,000 yuan in prize money. Now listening to songs can also receive cash, Xiaoyu said that he was very curious ~ what is that a way to play?
For example, the "T list" is divided into two types: monthly list and quarterly list. The monthly list is divided into two stages, the first stage of auditions lasts for 2 weeks, and the top 30 works with the total score are shortlisted for a final, and the second stage of final selection lasts for one week, and the final ranking is determined according to the number of votes.
Each user in each issue of the chart can vote 10 votes, and the user who votes to hit the top 10 songs in the chart is the first prize, and the average score of each winning level user is the prize. The maximum prize money for the winner of the monthly list is 100,000 yuan, and the prize money for the first prize of the quarterly list is 30,000, and the maximum prize money for the champion of the quarterly list is 200,000, and the prize money for the guess is 60,000. At the ceremony site, Zheng Jun announced that the volume T list was officially revised, the bonus pool was further expanded, the top 30 musicians in each monthly chart could share the generous bonus, ordinary users only need to listen to the song to get cash red envelopes, so the "local tycoon" bonus setting, but also really will "write songs and listen to songs, common prosperity" This slogan to the end.
At the same time, the volume announced the impressive achievements of the T list since its inception in March through the video clip - the 5-issue list has accumulated 3.1 million prize money, collected more than 6,000 works, accumulated more than 1,000 award-winning musicians and listeners, released the "T List Power" series of compilation albums, the award-winning works were included in the album by the famous singer Zhang Jie, selected as the theme song by the popular online drama "Female President's Personal Master", the big movie "Skin Love 2016", and jointly with Tsinghua Peking University to carry out campus musician selection, attract Bai Jugang, Rao Wei and other well-known singers joined...
Zheng Jun said, "The T list can not only make talented musicians rich, but more importantly, it will provide them with continuous services, the award-winning works will be promoted through more channels, and powerful authors can even sign up for films, as well as film and television drama music, offline performances, professional lectures, we welcome all forms of cooperation, to maximize the value of original music, to create the largest content platform in the Chinese music scene from songwriting, singing, production, copyright, performance!" ”
2 "Rock Tibetan Mastiff" + volume, what I do is what I love
In the interview session after the T-list ceremony, Zheng Jun expressed his slight sadness about the current situation of "Rock Tibetan Mastiff". "'Rock 'n' Roll Tibetan Mastiff is equivalent to putting together all kinds of unfavorable factors, which is not an easy task (laughs), it feels like standing and being beaten. I learned a lot about this slap in the face, and there are a lot of factors outside of the movie that I didn't expect. In addition to the works, there are also the rules of the Chinese film industry. ”
According to the producer of "Rock and Roll Tibetan Mastiff", the total cost of this film is about 400 million, which means that the box office will reach 1.2 billion to return the cost. At present, the box office of the film in the week of release is less than 40 million, and the scheduling rate is only about 3-5%, and the pressure to return the cost is huge. During the roadshow of "Rock Tibetan Mastiff", Liu Yun also accompanied Zheng Jun all the way to the roadshow, accompanying him to complete his dream of animation since childhood. "I had doubts, but I didn't regret it. People have a short life and want to find what they want to do. It's like making movies, it's like making volumes, and I'm doing things that I love. ”
Talking about the original intention of doing the volume, Zheng Jun admitted that he had the idea of building a platform for all original musicians as early as six years ago. This product is for musicians and allows creators to monetize directly. "It may not be possible to say that the music industry is so great, but I hope that more good songs will be heard by everyone, and the volume can provide the best service, direction and opportunities for talented musicians." Just like our new jellyfish logo, the possibilities are endless. ”