Interview with Wu Chao: Not only to grasp the present, but also to "nest" innovation forward

"When opportunities come, if you don't innovate, you never know what's right and what's wrong." Wu Chao is not afraid of trial and error. In his view, the challenges to be faced are nothing more than one test after another that should not be feared.

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Change is the key word of the Internet in recent years, "in the process of the big era, the only constant is change." The mobile Internet dividend is nearing the end, and many industries have not yet enjoyed the innovation brought by the Internet plus model, the combination of mining the sinking market and different vertical fields is imminent, the combination of cross-industry needs continuous attempts, but also to face uncertainty, maintain bottom-up innovation and ensure top-down top-level design, and so on. Every small change, every decision, requires the entrepreneur's foresight and determination.

"When opportunities come, if you don't innovate, you never know what's right and what's wrong." Wu Chao is not afraid of trial and error. In his view, the challenges to be faced are nothing more than one test after another that should not be feared: a true entrepreneur can grasp not only today's opportunities, but also to see future opportunities.

Wind makers

In the internal speech of the nest company, Wu Chaochang and the employees said a sentence: first of all, we must be the forerunner, we need the boldness of the forerunner, and we need the illusion of opportunity. We should be innovators, not only not to follow the trend, but also to create new combinations.

As the leader of the nest company, Wu Chao needs to come up with his own ideas and create outlets, which is not difficult for him.

To this end, Wu Chao in the early years engaged in a considerable number of cross-industry work, many people will feel that there is no result without deep ploughing, Wu Chao withstood such pressure to go to the present, behind each industry is its own faction of industry logic, and most of them are inseparable from information interaction logic and transaction logic, that is to say, there are different attributes between the industry and the industry, but the logic behind it is very different.

Wu Chao believes that the new commercial civilization in the Internet era is based on cooperation, and Wu Chao's goal is to actively create an ecology, which can not only ensure the development of collaborators, but also encourage and support the emergence of new innovations, "so that not only grass can grow under the big tree, but also let more small grass grow into towering trees."

Reporter: You went from Wuchao to Wuchao to Enjoying Nest, why do you have such a fondness for Nest?

Wu Chao: The word nest is a culture in my personal sense, everyone is a maverick individual in society, everyone gathers to defend a dream like a bee or rush to a vent, and the habitat of the dream is the nest.

Reporter: We were all engaged in the media before, why did we use The Nest as an entry point for platform operation later?

Wu Chao: I graduated from the Department of Media of Chongqing Normal University, and I am also from a science class, but the meaning of the media is to let more people see and hear and contact, and solve the information gap, and the essence of the Internet platform is to pull the bilateral effect of two hands, so that everyone gathers on the platform to solve the information gap at a reasonable cost, but just opens up one more platform to do its part for the media cause. And why to enjoy the nest platform as the entry point, this is also from our co-founder team of an industry combination attempt, I worked in Jiangxi Cyclamen earlier years ago, where I was deeply influenced by the corporate culture, grateful innovation also continued to our company culture, I have always advocated that everyone put forward their own innovative ideas, even if the imagination I am willing to listen, employees are their own dreams, we should be grateful that they are willing to put forward their own innovation for the future development of the company.

Reporter: Can you briefly introduce the ecology of the platform?

Wu Chao: At present, the platform template crosses the platform template of the benchmark Meituan, and the interface completes the initial diversion of users through the plate navigation interface + search box, and the user can quickly find the subdivision category they want, and according to the vicinity of the drop-down box, the interest filter is preferred, which is similar to the navigation page function of the Meituan APP in general.

B-S-C's platform model is currently used by many domestic vertical industry platforms (such as: Taobao, Jingdong, Meituan, other fun, etc.), the platform model has been recognized by many capital investments, and software technology and UI are similar, so the rationality of the model, technology is able to withstand the test, in the state of infrastructure determination, Enjoy Nest developed a set of new consumption models standing on user demand - order speed, truly bringing a new era of reading seconds to receive goods, And this model has been piloted in several cities, and has been a relatively good response, and B-end merchants can increase the transaction volume through the platform's large-scale AI push, which also forms a consumption feedback, we hope that through the birth of the nest can promote the Internet transformation of merchants while truly opening the consumer's consumption boundary.