"Ah, what brilliant sunshine, how clear the sky is after the storm has passed..." On the afternoon of August 29, 2021, in the Shangpin Home Furnishing C Store on the 2nd floor of Huateng Xintiandi, Beijing's East Fourth Ring Road, a thick bel canto tenor sounded and became a music class full of joy. Here is the Beijing event scene of the "829 Jingdong Home Festival" of Shangpin Home Delivery, the famous singer Dai Yuqiang poured his help to send huge welfare and home gifts together with the brand "welfare officer", and "Dai" consumers emptied the "shopping cart" of home improvement demand to help the dream of a better life land.
Dai Yuqiang helps Shangpin Home Delivery "829 Jingdong Home Festival"
"Welcome to Teacher Dai Yuqiang!" At 3 p.m. on August 29, accompanied by warm applause, Dai Yuqiang, dressed in a plaid suit, gracefully appeared at the "829 Jingdong Home Festival" in Shangpin Home. A song "Crooked Moon" opens the golden voice and instantly turns the event scene into a "concert"; "A Lovely Rose", expressed in a story-filled voice, is intoxicating; the classic song "My Sun" makes the audience sigh as "the sound of nature" and directly calls "feasting on the ears". Between singing, Dai Yuqiang also opened a vocal personal training class, pointing out the singing method for the children on the spot, humorous and funny teaching methods, which triggered laughter and applause from the audience, and also let the singing skills of the "students" be immediately improved, highlighting the extraordinary level of the master.
Dai Yuqiang pointed out the singing skills for the children on the spot
As a guest of honor, Dai Yuqiang directly expressed his recognition and love for Shangpin Home Delivery, and issued a warm invitation to the organizers: "I am about to install a new house, Shangpin House Delivery will not help me make a model room, I invite everyone to visit my home!" At the same time, he also sent the heavy benefits of the "829 Jingdong Home Festival" to the consumers on the spot in the form of a lottery, which not only helped the music dream take off, but also sent a big gift for the landing of the home dream.
Dai Yuqiang sent a big gift for consumers to land their home dreams
The grand prize drawn by Dai Yuqiang himself is only part of the benefits sent by the "829 Jingdong Home Festival". In June, JD.com invested nearly 1.2 billion yuan in Shangpin Home Delivery, launching a precedent for the Internet giant to invest in the whole house custom home furnishing giant, and the "Jingdong Home Festival" is to celebrate this strategic cooperation. Starting with the "829 Jingdong Home Festival", the "Home Festival" will be fully launched.
Dai Yuqiang and consumers experience the Shangpin home delivery C store together
As the first and the first national online and offline linkage marketing activity between Shangpin Home Delivery and Jingdong, the "829 Jingdong Home Festival" is of great significance. Therefore, in this activity, Shangpin Home Delivery and Jingdong have shown the greatest sincerity, from the whole decoration to furniture to Jingdong all categories of furniture supplies for two-way subsidies, sending Jingdong all categories of shopping quota subsidies up to 10,000 yuan, unprecedented strength, very arrogant. At the event site, Dai Yuqiang, together with Gao Shen, general manager of Beijing Shangpin Home Delivery, Xiang Liangliang, director of Jingdong Home Omni-channel Supply Chain Department, and other guests jointly launched the "Jingdong Home Festival" series of activities, through the landing of more cities, more families will celebrate the "Happy Marriage" with Shangpin Home Delivery and Jingdong, and enjoy the luxurious benefits sent by the "Home Festival".
Launching ceremony of "Jingdong Home Festival"
Such a large investment also witnesses the determination and confidence of the two sides to jointly open a new chapter in the home furnishing industry after cooperation. According to the plan, Shangpin Home Delivery and Jingdong have comprehensively carried out strategic cooperation in major river basins such as online drainage and customer acquisition, offline store operation, BIM assembly, supply chain, warehousing, and logistics. As industry giants in their respective fields, such a broad and deep combination of strength and strength will lead a new change in the home furnishing industry and create higher customer value.
"829 Jingdong Home Festival" activity site
The hot landing of the "829 Jingdong Home Festival" has made the two sides full of confidence in the prospects of strategic cooperation. "Shangpin Home Delivery has always been guided by user needs, foreseeing and solving the pain points of home consumption for customers. JD has always adhered to the customer-first corporate philosophy and constantly created a better shopping platform for customers. Xiang Liangliang, director of the omni-channel supply chain department of Jingdong home, said that the joint efforts of the two sides will surely bring more comprehensive services to many consumers. Xie Jun, director of Operations of Beijing Shangpin Home Delivery, said that Jingdong and Shangpin Home Delivery have joined hands to make Shangpin Home Delivery have strong support and evolution in many aspects such as brand upgrading, logistics warehousing, and supply chain. "In the future, we will continue to create more value for customers through the power of science and technology!"