Noodle sauce 丨 text
Undoubtedly, the most talked about thing yesterday was "Chen Yifa's sudden 'death'".
The general course of events goes like this:
In early July this year, someone in Tieba pulled out a clip of Chen Yifa's live broadcast from two years ago, in which Chen Yifa listened to a song and laughed and ridiculed the Nanjing Massacre.
At that time, some bar friends raised such doubts
Around July 28, some people in Tieba began to sort out Chen Yifa's weibo before, which was forwarded by bar friends and spread to many traffic stickers.
On July 29, someone uploaded the previous video to Weibo and @ some government officials.
After two days of fermentation, by July 31, the video and the previous Weibo finally attracted the attention of passers-by, and some official micro-blogs also replied positively to the matter and showed their attitudes.
Not long after, Chen Yifa and Douyu's official Weibo posted an apology statement.
In the evening, Douyu issued another announcement on the punishment of the "Chen Yifa incident."
In the announcement, Douyu not only banned Chen Yifa's live broadcast room, but also said that it would strengthen patriotic education for all anchors and strengthen its own responsibility.
After the announcement, official microblogs including the Central Committee of the Communist Youth League, the People's Daily, and the Purple Light Pavilion all forwarded the matter.
At this point, Chen Yifa fell from the top of the mountain to the bottom of the valley.
And after a large amount of factual evidence is placed in front of the public, this matter has also been determined.
In any case, it was extremely wrong to ridicule the country, and this time, Chen Yifa could only be beaten upright.
Of course, while Chen Yifa accepts the punishment, we should also talk about some problems behind the whole thing.
First of all, the majority of netizens are talking about the hot question, "Is someone engaged in Chen Yifa"?
I don't know if everyone noticed, this thing happened to the end, very quickly.
How close is it? Many elder brothers are still waiting for the follow-up, and the result is directly waiting for the "end of the whole drama".
And the timing of this incident is also very interesting, it is around the founding day.
Also, I don't know whether it is because of the siege of fanatical fans, or for other reasons, the old brother who posted the video to Weibo and @ a lot of official micro has changed the name of Weibo, which is difficult to find.
All kinds of things added together, and the onlookers naturally had a feeling that "someone is doing Chen Yifa."
Perhaps for Chen Yifa and her PR team, Is someone her? The answer to this question is important.
But for the onlookers, they are more concerned about another question, "Did Chen Yifa really say these words?" ”
Unfortunately, the answer to that question was, she had said.
So, whether someone her, at least for now, is not very important.
Then, let's talk about the performance of the fighting fish in this incident.
A few minutes after Chen Yifa issued an apology statement, Douyu also issued its own apology statement.
On the same night, Douyu issued another announcement on the handling of the "Chen Yifa incident".
Is the fighting fish more eager to survive? Very strong. Is this trick of fighting fish high? It's really high.
On the one hand, Douyu first imposed almost the most severe punishment on Chen Yifa and took out his own attitude of admitting mistakes.
In other aspects, Douyu is also following up synchronously
Under such an attitude, even if the relevant departments punish, they may be reduced as appropriate.
On the other hand, Douyu handled the matter as quickly as possible, which meant that the "Chen Yifa incident" was temporarily brought to an end.
The situation has not escalated, and perhaps it will not have much impact on the listing process of Douyu.
In general, Douyu's handling this time is clean and neat, which is a model of crisis public relations.
However, some careful old brothers still have a question that they have not understood, why did Douyu not punish Chen Yifa two years ago?
Chen Yifa's inappropriate remarks when he broadcast live in front of Tiananmen Square in 2015 have also become one of the black histories
The answer to this question is probably only known to the superman on duty at that time.
Let's talk about the most critical part of the whole thing, Chen Yifa as a big traffic anchor, why did he make such a mistake? Or, what kind of problems does this reflect in the live broadcasting industry?
When more and more people pay attention to an anchor, what do fans bring to the anchor?
Millions of dollars, and the status of the stars holding the moon.
What does the anchor bring to the fans?
Countless laughter and laughter.
Is that all? Of course not!
As the streamer's traffic grows, in addition to money, status, and the responsibility to match it.
The greater the ability, the greater the responsibility.
When an anchor can affect the three views of tens of thousands of people because of one sentence, then any words he says should be carefully considered and then spoken.
Chen Yifa in 2016, the traffic is not small, but she obviously has not realized this problem, casually saying hi guo, not only hurting the feelings of the Chinese people, but also teaching bad children who like her live broadcast but are not deeply involved in the world.
"Oh, it turns out it's a joke."
As a result, more people have done the wrong thing...
In fact, there are many cases of similar things in other circles.
A few days ago, foreign countries exposed that the "Guardians of the Galaxy director" had pedophilia, and Disney immediately made the decision to expel.
Coincidentally, PewDiePie, the anchor of youtube ranking first in foreign countries last year, also suspended cooperation with him because he said a racist word while playing chicken.
And domestic stars contaminated with drugs, the relevant departments will spare no effort to block.
When enjoying the benefits of traffic, there is no way to deny the responsibilities and obligations that traffic brings.
In the final analysis, many anchors have not noticed their social responsibilities.
This responsibility does not even need these anchors to teach any great truth, as long as they do not convey the wrong ideas, they are already qualified.
But reality is always so ironic, how many anchors who have come to the top know the burden on their shoulders?
Fighting fish... Battle Royale?
If the live broadcast industry wants to be on the table, in this regard, I am afraid that it still needs to work hard to cultivate.
Finally, let's talk about some of the some that are not.
The Internet gives us the opportunity to fully express ourselves, but at the same time, the Internet also gives us the illusion that we can act arbitrarily.
Whether we're showing off our talents or acting recklessly, we're ignoring the fact that the Internet has a memory.
What you say, what you do, in reality, may be gone when no one sees it, but on the Internet, unless it is deliberately deleted, it will always exist.
The Internet is actually a place where you can talk, but you have to take responsibility for your own words and deeds.
Honestly, I think it's fair.
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