The hot search on the topic of "tall, fat, thin and ugly" related to celebrities has long been disgusted by the public, but both domestic and foreign countries still like to use this form of marketing publicity. On March 15, a hot search entry of "Song Zhongji is handsome" boiled and dominated the first hot search, causing netizens to complain, and the comment area was all overturned.
Song Joong-ki is a South Korean actor who opened the Chinese market with "Descendants of the Sun". Although the Korean Wave weakened in the later period, he often brushed some sense of existence with his scandals with Song Huiqiao. This time in order to insult the Chinese TV series to buy a hot search overturned car is also expected, was chased by netizens shouting "stealing the national star is here again."
First of all, such as "Song Joong Ki is handsome" such as "Song Joong Ki is handsome" such as meaningless words can also be confused on the hot search, secondly, some of the content of "Vincenzo" involves insulting China, and dares to buy hot search publicity with great fanfare, can it really be that netizens said that "as long as he feels that the hot search is not embarrassing, the embarrassment is us."
Back to the hot search entry "Song Joong Ki is handsome", from the public film and television drama clips and pictures, Song Joong Ki's state can not only not be said to be handsome, but also can be described as greasy. The cheeks and jaws are serious, the soft light can not cover the collapse, the cheekbones are also particularly protruding, the face shape has become rugged, the eyes are still very swollen, the eye bags, tear troughs are also very deep, compared with the length of the thin period. Coupled with the fact that the eyes are not clear enough, the whole human temperament is not clean enough.
And Song Joong-ki is not a big handsome guy that everyone can get. During the hit "Descendants of the Sun", many viewers could not understand that he could be red, and the appearance of "single eyelid small eyes swollen eye bubbles" was often complained about, in this regard, the people who refuted could only say that the skin is good, the temperament is clean, not a standard handsome guy, but the figure is good, and it belongs to the atmosphere of handsome guys. In the new drama, this advantage is gone.
"Vincenzo" is the first work after Song Joong Ki's divorce storm, and the drama was previously removed from the shelves for insulting Hua. One of the plots is a serious insult to China. In the play, the Italian original words are "Get back to your country, damn Chinese", and the subtitles are "you arrogant Oriental". On this plot issue, netizens said that Song Zhongji also dared to buy hot search marketing "don't face". And this original Korean subtitle can also show that the drama side feels that there is a problem with the line, and wants to dilute it instead of deleting it, and the starting point is not right.
In fact, Korean actors shooting Korean TV dramas and broadcasting them in South Korea do not need to come to China to promote hot searches, and Chinese netizens do not have so much heart to care about whether foreigners are handsome or not. Therefore, some netizens think that this is thinking of "the wallet of Chinese audiences" again, after all, Song Zhongji has eaten marketing dividends in China and used the heat of overseas countries to enhance his influence. Similar to this operation, there is also the girl group BLACKPINK, which has been buying hot searches in China for a long time and has received a large number of advertising endorsements.
However, it can also be seen from Song Joong-ki's comments on buying hot search overturns that Chinese audiences have stopped eating this kind of marketing, and they are bored when they see it. In this regard, I also advise all Korean celebrities not to come to China every day for marketing, the money spent on hot search is also spent in vain, it is better to make money in South Korea!