She is recognized as the queen of gardens, starting from a florist owner, painstakingly operating, and even establishing a business empire of 40 billion yuan, with China's first listed garden enterprise;
She is China's first female benevolent, and has been committed to charity for nearly a decade, making a pledge of 18 billion yuan, which is well-known at home and abroad.
However, this female entrepreneur with both fame and fortune and unlimited scenery eventually came to an end in her career, with debts of up to tens of billions.
He Qiaonu, this legendary woman, what kind of ups and downs have she gone through?
<h1 class="pgc-h-arrow-right" data-track="9" >01 Don't be impatient, the world is bumpy</h1>
He Qiaonu was born in an ordinary family in Zhejiang, which was in the 1960s and 1970s, and the poverty of the family was the current situation of many people, and the He family was naturally no exception.
In her family, there are 5 brothers and sisters, a total of seven families, crammed into a 30-square-meter earthen house on weekdays, and all rely on her father to support the family.
Such a hard life lasted until after the reform and opening up, when He Qiao's father began to run a business of flower and tree planting, and only then did it improve.
That is to say, affected by this, He Qiaonu, who grew up, chose Beijing Forestry University without the slightest hesitation when filling in the college entrance examination volunteer, and majored in gardening.
At this point, He Qiaonu and the garden formed a lifelong relationship.
After four years of study, He Qiaonu successfully graduated, and under the envy of others, she was assigned to the system and worked in the Hangzhou Forestry Bureau.
Logically, her life is thus determined, working steadily, marrying someone to support a family, working and retiring...
However, no one thought that He Qiaonu was not willing to live such a plain life, and she firmly believed that her life must be more exciting.
Therefore, in the confusion of everyone, she smashed her iron rice bowl, left the Hangzhou Forestry Bureau, and planned to go abroad for further study and improve herself again. However, before going abroad, in order to raise the funds needed to study abroad, He Qiaonu decided to run the family business with her father first.
At this time, He Qiaonu did not realize that this would be an important turning point in her life.
It was 1990, just in time for China to host the Asian Games, and after much deliberation, He Qiaonu decided that this was a rare business opportunity, so she took a train to Beijing and used her excellent foreign language to sell her own bonsai to foreign friends.
In the end, He Qiaonu impressed foreigners with her sincerity and product quality, took a large order, and earned the first bucket of gold in her life.
At this time, the funds for studying abroad were available, but He Qiaonu decided not to leave, why is this?
It turned out that In this business, He Qiaonu discovered her talent for business and the huge potential of the flower market, so she turned her head and thought that instead of studying abroad, it was better to directly run the flower business.
In the end, He Qiaonu gave up studying abroad and single-mindedly helped her father take care of the business and learn from the industry experience. It wasn't until three years later that she thought she could stand on her own, so she started a wholesale flower department, or flower shop.
Until this time, He Qiaonu was 27 years old, and her life was almost smooth, so at that time, she believed that as long as she worked hard, her career would flourish.
However, fate played a joke on her.
Seeing that the business of the flower shop was getting more and more prosperous, He Qiao could not take care of it, so she recruited a manager to help buy flower seedlings. But what I didn't expect was that this manager had a ghost fetus in his heart, and actually gave He Qiaonu a batch of pinhua seedlings, and by the time she reacted, the manager had already absconded with the money!
After that, He Qiaonu called the police to try to recover the money, but there was no end.
After the roof leaked overnight rain and suffered huge losses, He Qiaonu's business operation was in trouble, and she herself became impatient and lost her judgment.
After hearing that iron ore could make money, she actually borrowed money everywhere, invested hundreds of thousands of dollars, and finally found out that it was a scam, and the money could not be recovered.
He Qiaonu, who has been deceived one after another, is almost discouraged, not only is the entrepreneurship almost failed, but also carries a huge amount of debt.
Before this, although He Qiaonu's childhood was poor, she grew up smoothly and was admitted to university and achieved success. However, after she started her business, she encountered frequent setbacks and huge losses.
This experience of blood and tears made He Qiao nu understand that the original entrepreneurship is not simple, and it is accompanied by huge risks at all times.
<h1 class="pgc-h-arrow-right" data-track="82" >02 Good wind with force, send me to Qingyun</h1>
After being deceived, He Qiaonu's life was miserable, and almost every day someone came to collect debts and let her make up one IOU after another.
But just when she was desperate, things took a turn for the better.
It turned out that long before being deceived, He Qiaonu's flower shop was well-run and quite famous, so after consideration, the township government decided to hand over the project of villa greening to her.
Perhaps in the eyes of the government, this is only the result of an ordinary resolution, but in the eyes of He Qiaonu in distress, it is nothing more than a straw to save her life.
Therefore, this project has received unprecedented attention from He Qiaonu. All things, she is hands-on, and on-site supervision, the flowers and trees used, are also all checked one by one, and the quality is resolutely guaranteed.
After a long period of hard work, He Qiaonu completed the project close to perfection and was affirmed and praised by the government. After this battle, He Qiaonu not only survived the financial crisis, but also raised her florist to a higher level.
After life was back on track, He Qiaonu wanted to further expand her career, she remembered the first bucket of gold earned at the Asian Games before, realized that there were many business opportunities in Beijing, so in the following years, she shifted the focus of development to Beijing.
It turned out that He Qiaonu's decision was very correct.
In 1998, after some efforts, He Qiaonu won Li Ka-shing's Oriental Plaza project, and became famous. On this basis, she also contracted the greening projects of all important real estate in Beijing, and the enterprise ushered in a take-off period!
Two years later, He Qiao saw that she had more and more business to take over, so she began to build a group enterprise and set up branches across the country.
By 2009, He Qiaonu had established a huge business system and made the company the first listed garden enterprise in China!
I think that at the beginning, He Qiaonu, who was cornered, actually "another village with dark flowers and bright flowers", seized the project of the township government and came back to life, and grew up step by step.
However, looking at the essence through the phenomenon, opportunity is not the most important factor in her success.
After all, opportunities are always reserved only for those who are prepared, and more people can't seize the opportunities when they meet them. In other words, if He Qiaonu herself is not good enough and is unwilling to bear hardships and stand hard work, then even if the opportunities are great, they are useless.
<h1 class="pgc-h-arrow-right" data-track="84" >03 is a non-success or failure turn-over</h1>
No one expected that when the enterprise was booming, He Qiaonu's desire also expanded.
Especially after the listing, she is more and more dissatisfied with the expansion speed of the company, in order to meet her ambitions, she set a market value target of "five hundred billion, ten years and five hundred billion", and despite the persuasion of others, she chose to join the PPP project launched by the state in 2014.
It should be known that the PPP project is a double-edged sword, and when the funds are sufficient, it will soar to the sky, and if the funds are insufficient, it will fall into the abyss.
In order to raise enough funds, He Qiaonu decided to use the way of charity to fully attract the attention of the society, only in this way, she can use the "garden first share" to raise enough funds.
Since then, she has been frequently involved in charity events.
She funded the establishment of the Beijing Qiaonu Foundation, donated 40 million yuan to her alma mater, and together with Bill Gates and others, raised funds to establish the Shenzhen International Philanthropy College; at the IUCN meeting, she promised to donate 1.5 billion US dollars...
According to statistics, the total amount of all donations promised by He Qiaonu is as high as 18 billion yuan.
Also under such a high-profile charity campaign, He Qiaonu has successfully established a "Chinese female first good" for herself, and the company's stock has been rising steadily.
By 2017, He Qiao's female value had reached 30 billion yuan, becoming the richest woman in Zhejiang.
However, He Qiaonu's radicalism in corporate expansion has finally ushered in a reaction, after all, the PPP project is like a bottomless pit that needs to be continuously invested in maintenance.
However, in 2018, the entire investment field ushered in a capital winter, and affected by this, he Qiaonu's biggest fear appeared - the break of the capital chain.
In order to save the situation, He Qiaonu begged people to borrow money and ask for bank loans, but under the cold winter of capital, many enterprises are mud bodhisattvas, and it is difficult to protect themselves, let alone help others.
In addition, He Qiaonu's "female first good" personality has also begun to be questioned, and the 18 billion donations promised in the past few years have only cashed in on the fact that 400 million yuan has been cashed in, causing the company's market value to be cut off again.
Under the heavy blow, by the end of the year, the group has been completely unable to operate, the debt is as high as 28 billion yuan, and finally He Qiaonu chose to escape, sell the company, cash out 800 million yuan and leave.
In fact, as a businessman, He Qiaonu naturally has no blame for having ambitions, but the fault lies in the fact that she is too anxious and radical on the road to realizing her ambitions, and eventually destroys the career she has built with all her heart.
However, although He Qiaonu failed, her entrepreneurial experience is still legendary. A successful entrepreneur must be like a smart woman, who can grasp business opportunities and work hard for them.
At the same time, we must also avoid being blinded by interests like her, otherwise the steps will be too big, and one step into the air will be an endless abyss.
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Author: Xiang Nan