With the "Little Times 3" hit and the fame of the new generation of idol Ke Zhendong, recently confirmed by the "Beijing Times", due to drug addiction administrative detention, can not help but sigh the "male god" such a self-destructive image of why, so that 32 million small wooden people are embarrassed, although the current is the era of relying on the face, but Kai Kai students are playing a little bigger, netizens have to offer a sentence: prison storm has added new members!
This incident, because of the endorsement brands behind Ke Zhendong, is as large and small as more than 20, becoming the most and the most tragic time for the implicated enterprises since the "Prison Storm" was broadcast.
Adidas
Ke Zhendong, who came from a sports school, a lean muscle plus a sunny and handsome face, favored by Adidas, was invited to endorse the Adidas men's training series products in 2013, but I don't know if Ke Zhendong's body can still withstand the previous sports in the future? How would Adidas, which advocates positivity and health, feel about this?
MIXBOX
When it comes to beautiful makeup, girls first think of Jolin Tsai and those dazzling beautiful fashion products. Yes, the reason why Meibang Makeup can open thousands of makeup care stores in China and maintain its status as a fashion leader is inseparable from Jolin Tsai's endorsement for 10 consecutive years. This time, Ke Zhendong, with its super popularity and unmatched upward potential, just won the banner of reverse endorsement of women's beauty from the hands of Cai Goddess in July, and suffered such a big change, and the brand owners who invested heavily in preparation for vigorous promotion did not know how to swallow a few mouthfuls of bitter water.
KFC
In order to accurately convey to consumers the position and weight of these two KFC products in the brand, KFC has launched two popular stars Chen Kun and Ke Zhendong to endorse products for the first time in the Chinese market. But before the scandal of supplier Fuxi Group was still to calm the past, Ke Zhendong reported "new materials", which can be described as a wave of uneven waves, and Ke Zhendong can no longer say "I can represent KFC!" "That's it.
Chewing gum
Ke Zhendong endorsed the filming of the 2013 Happy Boy Xuanmai Gum Advertisement. The first chewing gum brand "Stride Xuanmai Chewing Gum" under the global food giant Kraft Company was exclusively named the 2013 Happy Male Voice. The advertising slogan "can't stop at all" has become a hot word on the Internet, and I don't know if Ke Zhendong can stop for drug use in the future...
Chevrolet
On April 9, 2014, in order to further establish a leading position in China's target consumer base, the Shanghai GM Chevrolet brand announced that the new generation of idols Ke Zhendong and Guo Caijie became the official spokespersons of Chevrolet Chuangku in China. The urban love advertisement film performed by two "Little Times" screen lovers tells the story of a pair of young people who have embarked on their "first step" in the 4S store due to the encounter of Chuangku, but at present, this first step is not stable.
Nivea Men's Facial Cleanser
In 2013, Nivea Men used Ke Zhendong as a brand spokesperson and filmed a TV commercial to defeat the shine with the men. The sunny and handsome appearance has attracted countless girls: buy buy buy!
Cute lots of ice cream
In 2013, He Luxue launched the brand endorsements of Chen Bailin and Ke Zhendong Levi, and the posters of the micro-movie "This Moment, Love Bar" starring the two spokespeople were plastered on the faces of large and small stores. In 2014, Chen Bailin changed from a rural teacher on Dongji Island to a famous writer, pulling a Madagascar and marrying Bai Fumei to the peak of his life, while Ke Zhendong was imprisoned by his cousin Brother Gongzhong... The only cute thing left is the little-known Madagascar.
Dress up GO
This is the first e-commerce fashion brand that Ke Zhendong has signed, it is said that it was only launched at the end of the year, it seems to be a strong consortium to create an online shopping platform focusing on the beauty of girls, and its brand promotes the purchase of beauty, enough special prices, I don't know if it is enough luck to stall this matter.
HSBC
Filmed in 2012, with the help of the afterglow of "Those Years", this advertisement even directly follows the story line of the movie, Ke Zhendong and Chen Yanxi continue to be warm on the screen, just 2 years, Shen Jiayi is still there, Ke Jingteng has gone in...
Probably most people have learned because of yesterday's events, August 19 is the third anniversary of the release of "Those Years, the Girl We Chased Together", but also the third anniversary of Ke Zhendong's official debut, the fans still think that the male god is in this important festival and everyone made a joke, ready to bring a surprise to everyone, but did not admit that this time the male god really disappeared...
The exposure of this incident has given Ke Zhendong a lesson, but the matter must not end, from the perspective of so many endorsement brands behind him, a wave of turmoil in the advertising industry is inevitable, and Ke Zhendong must also take more responsibility for his irrational behavior.