Shiseido "SHISEIDO" Closure Notice: Our store will close on January 17, 2021. Thank you for your patronage.
When I think of the fact that there were many people gathered in the store before, I always feel a little sad that the notice of closing the store that is posted now is always a little sad.
The "GINZA SIX" in Chuo-ku, Tokyo, Japan, which opened in April 2017, is the largest commercial facility in Ginza, but it has not been able to escape the impact of the expansion of the new crown virus infection and has begun to change tenants in large numbers. There are 34 stores in the first basement of the cosmetics store, and in addition to Shiseido's main brand "SHISEIDO", seven stores including L'Oréal's "shu uemura" have also been withdrawn. Nine other brands are expected to settle in April.
There are hardly any people to see across the entire floor. The customers who buy cosmetics in Ginza are mainly tourists, company employees after work, and mothers who run clubs in Ginza. Due to the impact of the COVID-19 pandemic, cautiously going out, working from home, and operating in restaurants for short periods of time, these major customers have disappeared.
"Cosmetics can't be sold." The clerks of the large cosmetics manufacturers who receive customers at the store say in unison.
"Before receiving about 30 people a day. Just hand over the goods to the guests who enter the country, as if it were a 'vending machine'." The beauty clerk who works in Harajuku muttered.
Speaking of Harajuku, there are Takeshita-dori and Meiji Jingu Shrine, which are popular sightseeing spots for foreigners. Asics and many other brands have flagship stores one after another. 70% of the guests received by this beauty shop staff are foreigners such as Chinese.
Nowadays, the people who come to visit the store are All Chinese daigou who resell Japanese limited sales products in China, and young Japanese people who suddenly come to the store. It is said that "almost one guest is picked up a day, and sometimes there is no one". Compared with foreign tourists visiting Japan, the unit price of Japanese people is lower. Sales at stores are also said to have fallen by more than half compared to 2019.