In the early spring of March, the "Huashan On the Sword" in Yuanjia Village, Shaanxi Province
In the early summer of June, the "Xiling Chuangxiang" in Anren Ancient Town, Sichuan
In the blink of an eye, it has reached the late autumn of October, in the beautiful Xixi of Hangzhou, the small partners of the Excellent Material Alliance have gathered together again!
From October 21 to 23, 2021, under the guidance of Xihai SDS Business School and Shanghai Interior Decoration Industry Association, the "2021 Excellent Material Alliance Xixi Development Conference" with the theme of "open cooperation, win-win sharing" was held in Hangzhou.
2021 Excellent Material Alliance Xixi Development Conference"
"Small and beautiful" activities can be more fully exchanged, so more practical value, excellent material alliance has been controlling the scale of previous activities, after the invitation letter was issued, although the organizing committee repeatedly controlled the number of people, and repeatedly declared "refuse to airborne", but the scale of the Xixi conference is still unprecedented to reach more than 100 people, but also the largest number of participants in the history of the excellent material alliance.
On the afternoon of October 22, 2021, the conference was held in the headquarters building of Alibaba Xixi Park, hosted by Sister Tao, an old friend of the Excellent Material Alliance and the manager of "Big Home New Marketing".
Mr. Xie Xin, Deputy Secretary-General of the Furniture Decoration Industry Chamber of Commerce of the All-China Federation of Industry and Commerce and President of Xihai Cornerstone Education Group, delivered a speech first, which was also the second time that Secretary-General Xie attended the activities of the Excellent Material Alliance. He said that the learning and exchange activities held by the Excellent Material Alliance in the past are the most specific, profound and effective talks on industry issues. The development of China's home furnishing industry in the new retail era requires organizations such as the Excellent Material Alliance, forward-looking concepts, novel forms, gathering upstream and downstream enterprises, jointly exploring the construction and development of new channels, providing ideas and methods for everyone, and truly fulfilling and fulfilling the commitments to the enterprises they serve. In China's pan-home industry, the rise of the excellent material alliance also proves the broad development prospects of the industry. The All-China Federation of Industry and Commerce Furniture Decoration Industry Chamber of Commerce and The West Sea Cornerstone Education Group will fully cooperate with and support the work of the Excellent Material Alliance, and work together with every member of the Excellent Material Alliance to work together to build a pan-home industry channel and realize everyone's common good wishes.
Deputy Secretary-General Xie Xin delivered a speech
Mr. Cong Guoliang, Secretary General of Shanghai Interior Decoration Industry Association, and Ms. Xu Yaping, Secretary General of Materials Committee, also attended the event in a busy schedule. Excellent material alliance and Shanghai interior decoration association is a close friend, excellent material alliance and the association has successfully held the "Shanghai head decoration enterprise beautiful factory trip" inspection activities, and in 2021 won the association issued the "industry contribution award". Secretary General Cong to the speech to thank the excellent material alliance and Shanghai Municipal Decoration Association in the process of close cooperation to provide help and support, the national home improvement is one, Shanghai decoration association will use the platform of the excellent material alliance, unite and unite more enterprises from other provinces and cities, and jointly link the upper and lower industrial chains with the excellent material alliance, and promote the Chinese decoration industry and enterprises to become bigger and stronger.
Secretary General Cong Guoliang delivered a speech
Gou Taotao, the founding representative of the Excellent Material Alliance, said in a speech on behalf of the Excellent Material Alliance that every activity and gathering of the Excellent Material Alliance is relaxed and joyful, and everyone is willing to put down the usual labels of A and Party B, like friends, like brothers and sisters, in-depth exchanges, thanks to the Direction Guidance always given by the Furniture Decoration Industry Chamber of Commerce of the All-China Federation of Industry and Commerce and the Shanghai Interior Decoration Industry Association, the Excellent Material Alliance will continue to uphold the style of "doing serious things in an 'improper' way", which empowers both the enterprises of the Alliance and the empowerment of every individual.
Gou Taotao, the founding representative of the Excellent Material Alliance, delivered a speech
In the process of development and growth, the Alliance has continuously improved its organizational structure, and has formed an organizational structure and working mechanism supported by the National Executive Council, the Regional Council and the Industry Professional Council. In his speech, Xie Yongcheng, vice chairman of the 2021 excellent material alliance, reviewed the process of the start and development of the excellent material alliance with his own personal experience.
From a few people together, the idea of forming an organization, to a dozen people holding a small green banner of the alliance to visit and declare their existence, to today has developed into an industry organization that has attracted industry attention, popularity and praise, and established its own headquarters office in Shanghai... The growth of the excellent material alliance is witnessed together, and there will be more enterprises to join in the future, and the excellent material alliance should work with bosses, entrepreneurs, and professional managers to do more valuable and meaningful things and grow together with the industry.
Xie Yongcheng, vice chairman of the 2021 excellent material alliance, delivered a speech
Mr. Wang Naihui, head of Tmall decoration business, was invited to attend the conference. In his speech, Mr. Wang talked about Alibaba's "customer first" corporate culture and shared his feelings about the home improvement industry. China's decoration industry has developed for more than 30 years, so far, there are very few companies with a market value of more than 100 billion, even listed companies, the scale is very limited. The times are developing, Mr. Wang to "embrace change" with everyone to encourage, if you still stay in the original idea to consider the problems of the industry, the enterprise will never do much. He introduced the existing plate division and strategic layout of Ali home improvement to the participants, hoping that the various enterprises in the home improvement industry chain can further enhance the relationship of mutual trust, jointly promote the healthy development of the industry, so that there is no difficult home decoration in the world, so that consumers have less concerns when decorating houses, and increase some yearning for a better life.
Wang Naihui, head of Tmall decoration business, delivered a speech
With the rapid development of home improvement enterprises in the direction of renovation and full case, decoration companies and building materials brand owners are inevitably moving towards integration and interoperability, and the supply chain as the core competitiveness of decoration companies is in urgent need of upgrading. The rapid development of the Internet has provided a diversified channel choice for home building materials, and building materials supply chain enterprises have come into being.
Founded in 2015, the one-stop B2B building materials supply chain leader Xiao Fat Bear has in-depth insight into the pain points of the home improvement building materials industry, is committed to opening up all aspects of the process of building materials procurement, focusing on improving procurement efficiency, and creating professional standard one-stop services. At the meeting, He Zhaowen, head of the little fat bear decoration enterprise, shared the business model and advantages of the little fat bear at the meeting.
Mr. He pointed out that the Internetization of the home improvement industry must be the future trend, and Xiao Fat Bear has many advantages such as self-built warehousing and logistics, complete categories, transparent information, fast delivery speed, quality and price, account period services and free Tencent traffic support, etc., to improve transaction efficiency and empower the industry upgrade. The service scope of Little Fat Bear has gradually extended from the auxiliary materials of hydropower oil and wood tile workers to the customization of home whole houses, soft decoration supporting, etc., to achieve one-stop service of procurement and sales of all categories of main and auxiliary materials, home decoration design, logistics distribution and installation.
He Zhaowen, head of the little fat bear decoration enterprise, shared
In the second half of the Internet, digitalization will reshape the new future of home improvement. The key to the development of the home improvement industry lies in a better consumer experience and higher decoration efficiency. As Alibaba's home improvement home design platform, each flat and house designer is jointly invested and established by Alibaba Group and Actually New Retail Group, and relies on Alibaba's e-commerce ecology to help designers and enterprises open up the full link between design and goods, provide consumers with complete design solutions, and promote the digitization of the whole process of home design.
At the meeting, Jia Kaoxiang, an expert on digital SaaS products per flat and per house, shared what problems digitalization can solve in the home improvement industry with the theme of "Full Link Digital Solution for Home Improvement Stores". In the industry SaaS standardized software, each flat and house designer not only provides enterprises and designers with 3D design tools and professional HD rendering of more than 4K, but also relies on big data + HAI technology million precision apartment library, continues to explore the application scenario innovation of 3D technology in the field of home improvement and home digitalization, and helps home improvement companies to create a 3D cloud exhibition hall with a rich sense of science and technology through smart large screens, pads and other terminal display methods, as a display window for home improvement business solutions, and enhances the consumer decoration experience.
Ordinary SaaS solutions can only complete the link from designer design to delivery of product services, and each flat per house designer will graft the marketing platform into each link scene, and then help designers, home brand owners, decoration companies, custom factories and other major carriers of the home improvement industry chain to establish links, in order to achieve commodity digitization, supply chain digitalization, performance service digitization, and open up a complete closed loop of the home improvement and home furnishing industry from design to production to transaction.
Jia Kaoxiang, a SaaS product expert per flat per house, shared
Jiuding Decoration Group is a leading home improvement enterprise in Zhejiang, since its establishment in 1998, it has won the honor of "Top 100 Enterprises in Zhejiang Building Decoration Industry" and "Leader of Villa Decoration Brand", and has more than 100 branches in Jiangsu, Zhejiang, Hunan and other provinces and cities, and has initially formed a group, factory and networked business scale.
At the meeting, Mr. Zhou Yuqiang, Vice President of Jiuding Decoration Group, brought the experience sharing of "Opportunities and Challenges under the Digital Dividend". He pointed out that digital construction is the foundation of ecological organization, and digital construction is not a matter of choice, but a question of how to start. Starting from practice, he analyzed the pain points of the home improvement industry, analyzed the difficulties of digital construction, and shared the digital application cases of Jiuding. In September this year, Jiuding Decoration reached an in-depth cooperation with each flat and each house, and the two sides will jointly complete the digitization from the front-end store to the opening of the entire operation link, not only to bring users a one-stop decoration consumer experience of "what you see is what you get", but also to achieve the goal of increasing the number of stores, increasing the conversion rate, and improving the average unit value, but also through digital means, to ensure large-scale delivery, and then to create an ecological organization.
Jiuding decoration Zhou Yuqiang shared
Closely focusing on the theme of home improvement and supply chain, the conference also arranged three theme forums, with alliance partners as moderators and interview guests. Everyone talked about the home decoration, one by one, talking about it, and the scene was full of sparks, wonderful.
Roundtable Forum I
"How to Better Empower home improvement company business of parts material suppliers"
Moderator: Moen Kitchen And Bathroom Xu Guojiang
Forum Guests:
Liu Yang Industry - Wang Zhengben, Jiumu Sanitary Ware - Tan Yanhong, Millennium Boat Group - Dong Yongpeng, Rolander Switch - Liu Yumin, Keshun Waterproof - Yu Yang
Roundtable Forum II
"The demand for parts materials by home improvement companies under the trend of home improvement and improvement"
Moderator: Hengjie Sanitary Ware Xie Yongcheng
YeZhifeng Decoration - Anjie, Huaxun Taste Decoration - Wei Baoqing, Germany Kenson Pipeline - SIMON, Niu Auxiliary Materials - Gu Nianliang, Nature Home - Yao Ya
Roundtable Forum III
"How to better integrate the supply and demand of home material suppliers and home improvement companies"
Moderator: Jiuding Decoration Zhou Yuqiang
Guangdong famous craftsman decoration - Zhang Zumu, Guangtian decoration - Ding Li, little fat bear - He Zhaowen, Pelid Gao waterproof - Du Chang, midea electrical appliances - Hou Xuwen.
About the introduction of the Excellent Material Alliance:
The Alliance is voluntarily formed by the global leaders of various categories in the building materials and home furnishing industry, and the head of the national home improvement channel of its enterprise participates in the activities of the alliance on behalf of the enterprise, and enjoys and fulfills the rights and obligations of the members of the alliance.
The Excellent Material Alliance advocates the industry's "sharing, exchange, empowerment and win-win", and is committed to integrating global high-quality brand resources, creating a systematic and complete home building materials supply chain, and empowering China's outstanding home improvement enterprises.
The members of the Excellent Material Alliance have gradually formed a complete home system supply chain from the basic materials of water, electricity, and tile oil, to the soft decoration of the bathroom hardware system, and then to the air heating and air net comfort home system. We have only one goal, to reduce the burden of China's outstanding home improvement enterprises in the supply chain port, empower the customer port, and jointly promote the home improvement industry through extensive exchanges and discussions between industries.
Member companies include: Fangtai, Bull, Nature Home, Sherwin,Whistle, Hengjie, Jiumu, NVC, Moen, TATA Wooden Door, Doroth, OPPLE Lighting and dozens of well-known companies in the field of home building materials. Up to now, relevant activities and corporate visits have been held in Chengdu, Chongqing, Xi'an, Shenzhen, Shanghai and Hangzhou.