Xundian County held a network promotion activity for special agricultural products this year. Courtesy of the picture
"Our newly launched Nanmanzi Beef Dried Ba Mooncake Line is already in short supply, and some goods have been sold out." On September 22, in Yunnan Xundian Yitai Food Co., Ltd., the relevant person in charge of the company said so.
It is reported that with the approaching of the Mid-Autumn Festival, the company's innovative launch of the Nanmanzi beef dry ba mooncake, jasmine mooncake, rose mooncake, etc. have been warmly sought after in the market, and the daily sales of online alone have reached more than 50,000 yuan. To this end, SF Express also specially supported a point at the entrance of the company's brand store to meet the needs of express delivery.
The reporter learned that this is just an example of Xundian Hui and Yi Autonomous County in Yunnan Province actively exploring a hematopoietic poverty alleviation model in recent years and taking many measures to develop a new model of poverty alleviation through characteristic e-commerce consumption.
Dried beef mooncakes sold on Pinduoduo. Screenshots
Xundian is located in the northeast of Yunnan Province, is the key to the northeast of Yunnan, less than 100 kilometers away from kunming and Qujing, the location advantage is obvious. In order to consolidate the results of poverty alleviation and continue to promote poverty alleviation and income increase, the county has deeply promoted the project of e-commerce into rural comprehensive demonstration counties and accelerated the construction of rural e-commerce platforms. Through efforts, the county has established a three-level e-commerce service system at the county, township and village levels by declaring the implementation of the national e-commerce into rural comprehensive demonstration project. The county has built 139 township and village-level e-commerce service sites to achieve full coverage of townships and towns, and the coverage rate of village-level site construction has reached 70%, initially forming a three-level logistics system at the county, township and village levels. Since the implementation of the comprehensive demonstration project of e-commerce into rural areas, the retail sales of rural networks have increased by more than 20% year-on-year.
On the other hand, the county has also established an e-commerce entrepreneurship incubation base to drive rural youth employment and entrepreneurship. And actively cooperate with e-commerce companies to help poor people with employment aspirations to achieve employment through e-commerce training.
Relying on the local perfect e-commerce service system, Xundian County has vigorously carried out e-commerce consumption poverty alleviation. This year, the "Small Potatoes, Big Industry" Consumer Poverty Alleviation E-commerce Festival and other online consumption benefit enterprises series of activities held by the county have successfully launched the county's red-skinned potatoes on the hema fresh Tmall flagship store and the Hema fresh APP, and quickly won market recognition. At present, the sales of six red-skinned potatoes (Green Potato No. 9) can reach more than 1 million pieces.
Listen to the product display of the beef at the online sales promotion meeting. Photo by reporter Peng Xi
It also held the "Qianxun Makino, Yidian Fanghua" Xundian County characteristic agricultural products Douyin promotion activity, and invited more than 20 Internet celebrities to conduct the Douyin live broadcast with goods competition. In just three days, Douyin has reached 2 million plays, attracting 200,000 fans to watch, and the live broadcast platform has generated 41,060 orders, achieved sales of more than 600,000 yuan, and driven related enterprises to achieve sales of 1.168 million yuan.
In 2019, the e-commerce sales of agricultural products in Xundian County reached 131 million yuan, of which 2 e-commerce enterprises were included in commercial and trade enterprises above the limit, achieving a zero breakthrough in the upgrading of e-commerce enterprises into the warehouse.
Yunnan network reporter Peng Xi