"QQ bullet and brushed, delicious and healthy." Recently, the douyin anchor "Hou Meimei Hometown Food" brought Shandong special sorghum food into everyone's field of vision. This QQ bullet has become a symbolic word, which has triggered many netizens to imitate. How magical is sorghum? Liu Zhaoqin said that the factory's orders have been queued for half a year later. A year ago, she did not expect that the wild wind crisp sorghum dumplings could become "net red candy" and go out of Shandong, making consumers across the country crazy.
"Fire" up shandong specialties delicious and fun
"How many people buy sorghum dumplings just to draw silk?" Many netizens left messages under the Douyin account of "Hou Meili" and wanted to see sorghum rao. "This delicious and fun sugar is the memory of every child in Shandong when he was a child, and I remember that only during the New Year can I eat a piece of sorghum, which is a symbol of the New Year." Liu Zhaoqin, deputy general manager of Wild Wind Crisp Food Co., Ltd., said.
Hou Meili's sorghum dumplings with fire are from the wild wind crisp. As a long-established enterprise specializing in the production of Shandong specialties, Wild Wind Crisp mainly produces more than 200 varieties of eight series of "Wild Wind Crisp" brand pancakes, sorghum dumplings, hawthorn products, dried fruit series, Chinese pastries, whole wheat baked cakes, small grains, fruits and so on. Sorghum is one of the major categories.
"Hou Meimei's mantra brought it to the fire, which we didn't expect, at least a year ago." Liu Zhaoqin said that because of the recent explosion of sorghum, the factory's orders have been queued for half a year later. A sentence of "QQ bullets can also be drawn, delicious and healthy", Wild Wind Crisp has received thousands of orders, and its performance has suddenly increased.
Drawing tips in boiling sugar slow work out of the fine work
Sorghum caramel has a long history, collectively known as caramel, is a specialty of Shandong, is a traditional brand of fudge. It has always been known for its "elastic, tough and flexible" three sexes. It is sticky and luscious to eat. It uses high-quality white sugar, starch, malt syrup, water, sorghum flour and other main ingredients, using traditional technology, equipment, and steady fire. With the characteristics of delicate organization, toughness, slightly sweet and delicious, it has become a famous product in Shandong specialties.
And the wild wind crisp sorghum is sticky, Q-bullet brushed... A sorghum sorghum can be up to 10 cm long. Behind the pursuit of excellence is the secret of solid materials.
This feeling of drawing that makes netizens obsessed is actually derived from the raw material 'maltose'. Corn starch and maltose are mixed, and the sweet and fragrant maltose becomes viscous after being heated, and when eaten, it can be Q elastic and soft. In the process of boiling sugar, the heat is suitable for using a low heat, a pot of sugar boiled for two hours, its elasticity and taste can reach the best, pull out the silk. Finally, wrapped in a layer of edible cornstarch and glutinous rice paper, a piece of sorghum sugar is made.
Unlike the mass-produced sugar block packaging in supermarkets, the packaging of each sorghum dumpling is a "paper skin", twisted by hand, continuing the outer packaging of traditional sorghum dumplings, or the original recipe, or the familiar taste.
The century-old brand has turned red and is now known by consumers across the country
Jinan Wild Wind Crispy Food Co., Ltd. is one of the main manufacturers of sorghum dumplings, and is the oldest sorghum bird manufacturer in Shandong. In 1989 and 1981, it won the Quality Product Award of Shandong Province and the Ministry of Commerce respectively. In 1994, it won the National Quality Food Silver Award and is a famous specialty food manufacturer in Shandong.
Since Hou Meili brought the special food of sorghum dumplings to the audience, more people know about "wild wind crisp". As one of the few manufacturers to produce sorghum, this sudden explosion has also brought greater development space to manufacturers.
"The production line has been expanded, but the order volume is really large and the supply is insufficient." Liu Zhaoqin said that he was very happy to see Shandong's special production capacity being snapped up by everyone. "This proves that our things are recognized by more people, and the old companies that we have insisted on for many years can also turn red." Now Wild Wind Crisp is developing its own douyin platform and actively innovating some forms of goods. It is intended to rely on these platforms to bring more Shandong specialty foods to a broader market.
New Times reporter: Guo Mengtong
Proofreader: Dongping
Editor: Xing Zhibin