2020 is the year of winning the battle to build a well-off society in an all-round way and fight against poverty, the Baode County Bureau of Industry and Information Technology focuses on industrial poverty alleviation, gives full play to the function and role of e-commerce, accurately implements the preferential policies for e-commerce poverty alleviation, helps poor areas and people to actively develop characteristic industries, and uses e-commerce platforms to open up sales channels to help win the battle against poverty.
This year, the sudden epidemic has hindered the sales of agricultural products, in response to this situation, the Baode County Bureau of Industry and Information Technology took the initiative to launch a consumer poverty alleviation activity, to open the Zhaigou Village jujube sales channel as the starting point of consumer poverty alleviation, cleverly borrow the network to "build a platform", focus on the "Internet +" poverty alleviation model, and actively advocate "buying instead of helping" and "buying instead of donating", one end connecting the money bags of poor households, and the other end connecting the fruit plates of consumers to ensure that the poor people are stable out of poverty and continue to increase income At the same time, the use of e-commerce platforms to broaden sales channels to the market, open up consumer poverty alleviation zones, and encourage poverty alleviation products to be fast on the market journey.
Baode County E-commerce Public Service Center took the initiative to contact Zhang Xiaojun Red Jujube Processing Professional Cooperative to carry out consumer poverty alleviation docking. At the same time, the whole company is called on to use WeChat groups and circle of friends and other means to do publicity and mobilization. Soon, the original unsalable dates became the dried fruits that everyone was keen on.
On November 27, 2020, the first batch of 10 tons of seedless sugar dates were packed and shipped in the courtyard of the Zhaigou Village Committee of Hanjiachuan Township, Baode County, and the vehicles full of goods were sent to Linxian County, Lvliang City overnight, helping enterprises to broaden sales channels and offline sales to a new level.
Baode County Zhang Xiaojun Jujube Processing Professional Cooperative was established on December 29, 2017, located in Zhaigou Village, Hanjiachuan Township, Baode County, composed of Zhang Xiaojun, Zhang Songshu, Zhang Shulin, Guo Naisheng and Yang Yongjun, with a registered capital of 1 million yuan and an area of 1200 square meters. The main products are sugar dates, sea red fruits, amethyst dates, beach dates, wine dates. The annual production of 100 tons, the annual output value of 800,000 yuan, can drive the village and surrounding village farmers to sell 300,000 kilograms of fresh dates and 100,000 kilograms of sea red fruit, in order to serve the members and drive the common interests of the village and surrounding village farmers for the purpose, to quality of survival, integrity management-oriented.
After in-depth understanding of the production situation of the enterprise, the Baode County Industry and Information Technology Bureau organized and led, maker quick construction (Tianjin) Network Technology Co., Ltd., Baode County E-commerce Public Service Center field investigation and research, organized production and marketing docking, carried out consumer poverty alleviation actions, used the Internet to broaden sales channels, while opening up greater development space for enterprises, but also injected new momentum into industrial poverty alleviation.
In the next step, we will continue to build a bridge for poor villages and poor households to connect supply and demand for consumption poverty alleviation, and at the same time rely on the e-commerce big data platform to actively dock loving enterprises, through the creation of leading enterprises, online platform promotion, poverty alleviation unit purchase and sales, shopping malls and supermarkets direct sales, social forces to help sell and other consumption poverty alleviation models, multi-pronged approach, the formation of a strong joint force of consumer poverty alleviation, consolidate the results of poverty alleviation, drive poor households and villagers to increase production and income, open up sales channels for agricultural and sideline products, and solve the urgent needs of poor households.