Rednet Moment reporter Wang Min reported from Hengyang
Recently, as a century-old "old brand" face god noodle industry in Hunan, a number of innovations and patents have been gathered, and the 4.0 version has been upgraded to break through the siege, catch up, and constantly look for new opportunities in the crisis.
Hengyang people's memories of hometown cuisine must have a steaming bowl of "Yang Yuxing" noodles. From the 1990s to 2014, "Face God Yang Yuxing" developed rapidly, opening nearly 100 stores in Hunan Province, the company ushered in a period of rapid development, "Face God" and "Yang Yuxing" products have gone to all parts of the country. At the same time, equity was also liberalized and investment partners were introduced. In 2016, due to the mixed reputation caused by the proliferation of franchise stores in the early stage, the company's operations came to a standstill.
The dilemma also triggered the reflection of Yang Xin, the fourth-generation heir and chairman of Hunan MianShen Noodle Industry, who decided to buy back all the shares and take back all the franchise stores with the brand of "Mian Shen", reposition the strategy, and start again. Today, with a history of 130 years, "Yang Yuxing" has experienced various tribulations, and after re-planning the strategic direction, it has firmly innovated and transformed to restart the new era of "Yang Yuxing".
In the "Noodle God" store located on Zhurong Road, the bright and clean dining environment, standard production and service processes, steaming noodles with full color and fragrance attract endless diners. Some of them are old customers who have identified "Yang Yuxing", and there are also new customers who are attracted by handmade whole egg noodles.
In order to improve the quality of the noodles, the company has improved the previous egg noodles, through changing the flour, increasing the waking noodles and pounding time, so that the whole egg noodles do not put a drop of water, the taste is much better than ordinary noodles. At the same time, it also promotes the new brand "Noodle God Gold Award Egg Noodles" and insists on making noodles in the store. It has not only won a good reputation from customers, but also won a number of international awards.
Yang Xin introduced to reporters: "The whole egg noodles are made by hand, and the face of the dough needs to be rolled 9 times from thick to thin, pressed into a dough, and then cut the dough into strips with a knife, and the whole egg noodles are made. This is the company's 10 years of development from the family's inherited skills combined with the taste needs of modern people. ”
In the face of the adverse effects of the epidemic, Hunan "long-established" noodle industry has always adhered to reform and innovation, constantly explored the combination of traditional handicrafts and science and technology, and is committed to carrying forward the noodle making technology and rejuvenating the century-old brand.