Source: World Wide Web
【Global Network Culture Channel Editor/Anqi】Ingenious innovative design, oriental aesthetic elements, and blessings full of beautiful meanings... The National Tide New Year Ceremony is eye-catching, and it is popular in the spring of the 2021 Year of the Ox, and is "full of bull spirit" to lead the new trend of Spring Festival consumption. In addition to the museum IP cultural and creative annual ceremony that is loved by young people, the traditional time-honored new year ceremony also takes the "Meng MengDa" route to power the circle of fans. What is quite eye-catching is that technology brands play cross-border, digital electrical appliances look for inspiration in the national tide, and incarnate into the tide of the New Year ceremony industry. In addition, a number of international brands have also "co-branded" with Chinese elements and launched the Chinese New Year limited edition gift. Come and follow our global vision into the 2021 Year of the Ox Spring Festival Annual Awards! (Photo: National Library of China "Food to Run" New Year Ceremony)
【The Rise of the Museum's New Year Ceremony - National Pictorial Creation "Food to Run" New Year Gift Box】 In the National Library of China (National Museum of Classics), there is a precious ancient book "Food Materia Medica" in the National Library of China ,National Museum of Classics), and the inspiration for this set of New Year gift boxes is derived from this. "Food Materia Medica" is the collection of imperial food health in the Ming Dynasty, recording the edible and medicinal value of thousands of foods, reflecting the ancient Chinese concept of "Materia Medica health, food and medicine homology". The designers of Guotu Cultural Creation chose four auspicious foods in "Food Materia Medica" as the main design elements, namely persimmons - which mean that everything is as expected, step by step; pomegranates - which mean the happiness of the family, full of gold and jade; gourds - which symbolize the well-being of Fulu and the fortune into treasure; peanuts - which mean that good luck is the head, and good things happen. This set of annual gifts not only has a high appearance and good meaning, but also contains the Spring Festival, the word "Fu", red packets, solar terms, wormwood Fu bags, and a bottle of cabbage seeds, which means "spring breeze is proud, gathering wealth and entering treasure". (Source: National Library of China, National Graphics and Cultural Creation)
Near the Spring Festival, the stores of Beijing Daoxiangcun have successively launched a variety of new New Year goods, such as traditional Beijing eight pieces, lapa eight rice, rice cakes, jar chicken, jar meat, dumpling boxes, etc. The most special is the launch of a Year of the Ox zodiac pastry "Moo Moo Cake", the name is very cute, the red calf printed on it corresponds to the coming Year of the Ugly Cow, this "Moo Cake" and the supporting launch of the "Jifu Cake" and "Xiangrui Cake" combined, will be combined into Beijing DaoxiangCun this year's New Year limited edition of the self-loading box. It is worth mentioning that Beijing Daoxiangcun and the Forbidden City Taobao jointly launched a "Fu Niu New Year Big Luck Box". Inspired by the Palace Museum's collection, the Five Bulls, it contains both traditional meanings and innovative flavors.
[Humanistic care in the Aerospace Creative Year Ceremony - Aerospace Cultural Creation "Writing the Universe" New Year Pen Gift Box] First there is a heavenly question for the Mars exploration plan, and then There is Chang'e returning to the moon. On the occasion of the New Year, CASCI from China Aerospace cosmopolitan Cosmodrome, facing the future, with the theme of "Composing Space Imagination", created this "Writing Universe" New Year Pen Gift Box, looking up at the stars in writing, not forgetting the original intention. It is reported that according to the sale of the gift box, Aerospace Cultural Creation plans to donate pen notebook sets to Jiuquan Experimental Primary School and invite children and Chinese astronauts to write the future together. (Source: Aerospace Cultural Creation)
【International brand Chinese New Year Limited Gift - ISDIN Anti-Aging Sunscreen Spring Festival Limited Edition】Spanish skin care brand ISDIN Istin, which takes scientific research and innovation as the gene, designed and launched the Spring Festival limited "Good Luck Three Consecutive" gift box for Chinese consumers for the first time this year. The gift box takes three kinds of traditional Chinese animals - Mandarin duck, magpie and koi carp as the main body of creation, and cooperates with Chinese auspicious clouds, pine cypresses, peach blossoms and other patterns to give Chinese consumers auspicious and good luck blessings. Three designs, randomly issued, have a kind of beauty "blind box" fun. The product in the gift box is the estin Zhen Wei Light Protection Time Repair Water-sensitive Sunscreen SPF50, which has a very light and hydrated feel, improves the signs of photo-aging, and provides sun protection for the skin. (Image source: Provided by the brand)