"Red rice and pumpkin soup, digging wild vegetables is also used as grain..." A song "Commissar Mao and Us" vividly reproduces the red memory of Jinggang Mountain during the agrarian revolution.
The Jinggangshan Revolutionary Base Area was the first rural revolutionary base area of our Party in Jinggangshan led by Mao Zedong, Zhu De, and other proletarian revolutionaries of the older generation to lead the Chinese Workers' and Peasants' Red Army. Since then, the Chinese revolution has embarked on the correct road of "encircling the cities from the countryside and seizing power by force."
At that time, the Jinggangshan area was subjected to economic blockade, and necessities such as food, cloth, and medicinal materials were very scarce. In the case of grain, weed rice, which produces red rice, is the mainstay. However, due to the restrictions of rice processing conditions, the red rice scooped out of the pestle is rough and difficult to swallow when eaten, and is regarded as a "secondary grain" by the rich. The Red Army, like the poor peasants, could only eat this kind of "red rice", so there was a good story that "red rice pumpkin soup, vermilion picked grain on the jinggang". However, in the face of extreme hardship, the Red Army maintained the spirit of revolutionary optimism and vigorous combat effectiveness, and the spark of the stars eventually became a burning trend.
After the reform and opening up, the nutritional value of Jinggang red rice has been further valued. The unique irrigation water and mountainous sunshine conditions in the Jinggangshan area make red rice rice form a unique quality in terms of rice quality and oiliness. With the improvement of processing technology, the taste of red rice has also been greatly improved. In addition to being a staple food, it can also be made into red rice cakes, red rice sausages, and brewed red rice wine. In May 2010, "Jinggang Red Rice" was registered and protected by the Geographical Indication of Agricultural Products.
According to article 123 of the Civil Code of China, similar to "Jinggang red rice", the indication composed of "origin + trade name" is called a geographical indication and can be protected as an independent type of intellectual property object. "Geographical indications" emphasize the "origin" of the product, that is, the quality, characteristics or reputation of the product is considered to be related to the geographical location of its production, so that the local specialty product is protected by the name of the place of origin. This kind of naming protection based on origin has a long historical tradition in China, as early as the Eastern Han Dynasty, there was a naming method of "authentic medicinal materials" for Chinese herbal medicines in specific production areas. In modern times, under the influence of the French wine industry, it has gradually evolved into a worldwide property rights protection system, mainly used to protect agricultural products, food, wine, handicrafts and so on in specific appellations.
At present, there are two main systems for the management of geographical indications in China, focusing on intellectual property protection and product quality supervision. In accordance with the Trademark Law and the Provisions on the Protection of Geographical Indication Products and other laws and regulations, the system mainly carries out prior publicity protection for registered geographical indication trademarks and provides ex post facto protection for unregistered geographical indications. The product quality supervision system is mainly based on the Measures for the Administration of Geographical Indications of Agricultural Products, etc., to implement quality supervision for geographical indication products or products of origin.
Indications of geographical indications of agricultural products
Geographical indication product identification
During the revolutionary war years, the vast rural areas were the foundation for the survival of the revolutionary armed forces under the leadership of the Party, the peasants were the main force of the new-democratic revolution, and the agricultural products in many revolutionary base areas were marked with a distinct red mark. During the period of the agrarian revolution, the "Jinggang Red Rice" at the water's edge of the Ganjiang River and the "Red Anqi" in the Eyu-Anhui Mountains nurtured a large number of Red Army fighters and laid the foundation for the revolution to burn the plains; during the War of Resistance Against Japanese Aggression, under the Pagoda Mountain and on the banks of the Yanhe River, the "millet plus rifle" equipment represented by the "millet butter millet" condensed the strength of the whole nation's unity in the war of resistance.
With the passage of time and the shift of stars, in the world-renowned battle against poverty, the construction of geographical indication brands has become a powerful engine for accurate poverty alleviation and industrial rich farmers. In May 2020, when General Secretary Xi Jinping inspected the geographical indication product "Datong Huanghua" in Shanxi, he pointed out that it is necessary to make the yellow flower industry a large industry and make the yellow flower a "cash cow grass" for the masses to get rid of poverty and get rich.
At the beginning of 2021, the explosive drama "Mountains and Seas", which was praised by netizens as "the soil has to drop the slag and blossom to the beauty", shows the touching deeds of immigrants from the Xihaigu area of Ningxia to build a "dry beach" into a "golden beach" with the help of their counterparts in Fujian. The characteristic resources such as "Ningxia Goji Berries" and "Helan Mountain Donglu Wine" in the play are the true portrayal of geographical indication products to help local people achieve accurate poverty alleviation.
According to official statistics, more than 60% of the 832 poverty-stricken counties in China that have been lifted out of poverty have geographical indications, and the output value of related products has exceeded one trillion yuan, and the development of geographical indication characteristic industries has become an important way for all localities, especially rural areas, to develop regional characteristic economies and implement accurate poverty alleviation.
On March 1, 2021, the Eu-China Agreement on Geographical Indications came into effect, and the first batch of 100 geographical indications in China were officially protected by the EU. Among them, there are products that have been exported to Europe, such as the aforementioned Ningxia Helan Mountain Donglu wine, Turpan raisins, Pu'er coffee, etc., as well as products with export potential to Europe, such as Yantai apple, Shaoxing wine, etc. The competitive advantage of China's agricultural products and special commodities in international trade is expected to be further exerted, and the level of opening up of the rural economy and regional economy will be further improved.
EU "Appellation of Origin Protection" logo
EU "Protected Geographical Indications (PGI)" product identifiers
In the years of revolutionary war, the coarse grain wild vegetables and wild streams in the base areas nurtured a red contingent that was not afraid of suffering and death, and finally won the revolutionary victory of "standing up"; during the period of poverty alleviation, geographical indication products became a red brand that helped the masses in poor areas to fight against the heavens and the earth, write miracles on earth, and help us embark on the kangzhuang road of "getting rich". Today, standing at the historical intersection of the "two hundred years" goal, geographical indication products that embody the charm of red culture and inherit the genes of the red revolution will surely use the high-level open platform to further integrate into the international intellectual property protection system and continue to write the era of "getting strong" on the world stage!
Contributed by: Beijing Intellectual Property Court
Editor: Jin Yanchen Wang Xi