Spicy abalone please Hangzhou people to taste free ready-to-eat seafood products are popular as a new favorite of the investment track
Abalone is full, fleshy Q bomb; clip a nail snail, twist, suck, fresh soup with the snail meat full of taste buds; pinch the head of the lobster tail, peel off the shell of the meat, dip a dip in the soup, the entrance is more concentrated; and the oysters that have the reputation of milk in the ocean, full of garlic paste wrapped in fat and plump oyster meat...
"Spicy abalone, spicy lobster tail, spicy pen tube, spicy crab claws, spicy nail snails, spicy flower clam meat, garlic oysters and other more than 100 boxes of products, as well as net red shrimp strips, sandwich seaweed and other hi explosive products, please Hangzhou people free tasting"!
Fang Guoqian, investment partner of Shandong Hi Ocean Food, is a native of Hangzhou, engaged in equity investment for many years, in response to the call of marine construction, leased more than 2,700 hectares of sea area, reached a strategic cooperation with Rizhao Aquatic Products Group, and carried out in-depth cooperation such as marine aquaculture, marine platform tourism, e-commerce, deep processing of seafood, etc.
People's attention to health, the domestic meat consumption structure has quietly changed, pay attention to the balance of dietary nutrition, more and more inclined to protein intake; according to industry data, in September 2017, China's aquatic protein exceeded 9 million tons, for the first time more than pork consumption.
Spicy seafood products that are inherited from spicy duck goods, because of their instant food, convenience and convenience, have solved the constraints of seafood market products such as delicious and bad, season, origin, logistics and so on.
Cheap ready-to-eat seafood products, currently in the domestic seafood less than 1%, and in the mature market in Europe and the United States, the proportion is close to half, which hides a huge incremental market segment, it is estimated that in the next 3-5 years, there will be no less than 1 trillion consumer market.
This is also why in the past 2-3 years, the light seafood convenience store franchise model has become a hot potato in the media and capital circles. In the market that is still in its infancy, there is no brand that can occupy the absolute market share; the light seafood market that is competing with the deer is worth fighting for by thousands of entrepreneurs.
Continuing the original logic of the development of the duck goods market, at least 3 tens of billions of enterprises will run out.
The Shandong Hi takes root in the Shandong Peninsula. Shandong is a large maritime province, adjacent to the sea area of about 159,500 square kilometers, equivalent to the land area, the types of sea areas are diverse, the ecological status is good, the scientific and technological force is strong, the resource abundance index is the first in the country, and it has a strong typical and representative in the development of marine ranches. In February 2019, Shandong Province issued the "Comprehensive Pilot Program for the Construction of Modern Marine Ranches in Shandong Province", which is expected to invest 5.3 billion yuan to accelerate the transformation and upgrading of fisheries. Focus on investing in marine ranches and developing the marine economy, with unlimited prospects.
(Tasting and sharing session site)
"Our product research and development team has a state banquet master, seafood processing teacher, seafood trade for more than ten years of industry cannon, after more than half a year of research and development, has developed more than 20 kinds of spicy seafood series, seafood snacks, seafood gift boxes, fried rice series and other series of products; the products are exquisite, cost-effective, and very popular as soon as they are introduced to the market." Fang Guoqian then mentioned the just-concluded Hangzhou first stop tasting and sharing meeting, the scene prepared spicy abalone, spicy lobster tail, spicy pen tube, spicy crab claws, spicy nail snails, spicy flower clam meat, garlic oysters and other more than 100 boxes of products, as well as net red shrimp strips, sandwich seaweed and other hi explosive products, please Hangzhou people free tasting.
"The tasting products provided on the spot were all eaten, and after the event, many customers also packed their favorite flavors and brought them back to their relatives and friends to taste." Fang Guoqian introduced that in addition to the Beauty Food Appreciation, this is also the first time that Hi has officially entered the Hangzhou market, recruited franchisees and agents, and traded a number of interested customers on the spot, ready to start site selection and store.
No. Hi light seafood convenience store, the volume of about 10 square meters, to commercial and residential areas, high-end commercial areas, supermarkets, complexes, etc., the initial investment of about 100,000 yuan, including rent, decoration, hardware investment, the first purchase price, etc., you can easily loosen the store. At the same time, to achieve online and offline synchronization, invest in a physical store, enjoy an online store, after the store closes, you can also become a partner of the online store through the number hi own mini program mall, live broadcast, distribution with goods, earn income; no. hi for the franchise store to provide products, services, marketing support throughout the process.
Although affected by the epidemic, it took only 100 days for Hi to complete the landing of 6 offline franchise stores, and Qingdao, Xi'an, Chengdu and Chongqing reached the intention of city agent in many regions.
The reason for the smooth progress, Fang Guoqian summed up the seven advantages of the nohi, he believes that the no hi store cost is low, the recycling cycle is short, and it is predicted that the cost can be returned in 6-9 months; the Chinese food takeaway market has great potential, and the Chinese food of the city office workers just needs to be consumed; the product microwave oven can be heated, the cooking is simple, the standardized operation is standardized, and there is no dependence and risk on the chef at the same time; the brand side has strong supply chain capabilities and belongs to the high threshold industry; the double-mode store, investing in a convenience store, and participating in the online store income The Mini Program Mall provides a convenient tool for community operation, partners can independently develop members to become their own salesmen; the Hi brand also provides franchise owners with full support for store opening marketing and full counseling, and store owners can learn business school courses for life for free.
"We are not in a hurry, but also hope to fight steadily, this year plans to open 10 stores, deep service 10 store owners, the depth of brand service and our thousand acres of sea area integration, the development of tourism, health and other plates, our consumers really have their own marine ranch, experience marine culture, experience sea fishing, sea sunrise, enjoy the deep consumption experience brought by the number hi." Fang Guoqian said.
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Co-contributors: Time China Magazine, Centennial Printing Agency, Leshi Society
Correspondent: Nansha
Editor's Release: He Media Matrix (Ho Jin Tak Channel, Ho Jin Tak Director Studio, Ho Media News Agency)