Among popular songs, there is a category of songs called "advertising songs", which are born to promote products and have a strong commercial nature. Logically, this kind of song is difficult to be as popular as ordinary pop songs, but there are always some particularly excellent works that have once swept the streets and made many people forget that it is an advertising song.
Today I will take stock of ten of these songs (in chronological order):
<h1 class="pgc-h-arrow-right" data-track="3" >1, "My Future Is Not a Dream", Zhang Yusheng, 1988</h1>
"My Future Is Not a Dream" is an advertising song of a carbonated drink in Taiwan, "Black Pine Sands", and is also Zhang Yusheng's first masterpiece after his debut.
In 1988, Zhang Yusheng participated in the first Taiwan Popular Music Competition, which was discovered by music producer Weng Xiaoliang. Later, the company released a music compilation album "Six Friends" to the winners of the 6 groups, in which Zhang Yusheng sang this song "My Future Is Not a Dream" and another song.
"My Future Is Not a Dream" composed by Weng Xiaoliang and lyrics by Chen Jiali, is an advertising song specially created for "Black Pine Sands", but it is very inspirational and fast-paced, and Zhang Yusheng sings the young people's pursuit of dreams and unremitting efforts with a sonorous high voice.
This song made Zhang Yusheng a hit, and at the same time, it was introduced to the mainland and swept the north and south of the river. In 2010, in the 30-year classic selection of the "Chinese Golden Melody Award", "My Future Is Not a Dream" was selected as "30 Songs in 30 Years".
<h1 class="pgc-h-arrow-right" data-track="8" >2, "The Heart Wants You to Hear", Tai Zhengxiao, 1995</h1>
Tai Zhengxiao was a famous love song prince in the early 90s, and he composed and sang many classic love songs. This song "Heart wants you to hear" is also one of the classics, what many people may not know is that it is actually an advertising song, and the product is a Motorola BP machine.
(What is a BP machine?) I seem to hear the doubts from the young people after 00, which is the small black box below. )
In 1995, Tai Zhengxiao took over motorola's business and composed this song "Heart Wants You to Hear", which he composed and Yao Ruolong wrote lyrics. The song is very good, it is the familiar Tai Zhengxiao style, and it was also very popular at that time. You can go back to the MV of the song, which is the romantic story caused by Tai Zhengxiao and a beautiful woman taking the wrong pager.
<h1 class="pgc-h-arrow-right" data-track="12" >3, Backgammon, Li Shaoji, 1997</h1>
The world has its own justice,
There is always a reward for giving,
It's better to say than to do,
Do what you want to do...
Do you remember this uplifting song?
This is the advertising song of the BBK VCD of that year, sung by Li Shaoji in late 1997, and his singing voice is in the advertising film endorsed by Jet Li.
But most people must be familiar with the CCTV version of the three-person chorus of Lin Yilun & Jinggangshan & Gao Linsheng, and the MV they filmed in 1998 was repeatedly broadcast on CCTV, which was impressive. But they are not the first song, and there is no element of the backgammon product in the MV, it is a pure inspirational version.
<h1 class="pgc-h-arrow-right" data-track="20" >4, Happy Baby, Young Girl, 1998</h1>
Chinese mainland's first song and dance group, Young Girls, was founded in 1996 and consisted of Jiang Zhongyi, Hu Jing, Xin Xin, Liu Ying and Li Yan. In mid-1998, the group released its first Chinese album Happy Baby, the first track of which was the title song of the same name, "Happy Baby".
At the end of the same year, the young and beautiful girl became the image spokesperson of "Back And Back", and then "Happy Baby" was used as an advertising song for Back Back. In 1999, with the broadcast of television advertisements, the young and beautiful girls and the back of the good reached a win-win situation, the products became famous in China, and the young and beautiful girls also became famous.
<h1 class="pgc-h-arrow-right" data-track="23" >5, "Move Up", Aaron Kwok, 2000</h1>
"Move Up" is a classic masterpiece of Aaron Kwok, I believe that everyone can hum it when they hear the name of this song. In 2003, Guo Tianwang also sang this song on the stage of the CCTV Spring Festival Gala. But it is actually an advertising song, which was the advertising song of Pepsi In 2000 and the theme song of the 2001 Chinese Football League A.
"Move Up" is composed by Wu Lecheng and lyrics by Xiaomei, the song is dynamic and unrestrained, and it is most compatible with Guo Tianwang's soul dance steps, expressing Pepsi's concept of "longing for infinity" and the upward spirit of football players to actively fight.
<h1 class="pgc-h-arrow-right" data-track="26" >6, "Love is You", Wang Lihong, 2001</h1>
We all know that Wang Lihong began to endorse Wahaha in 1998, which lasted for 20 years, and in the early years, his "Love is You" and "Love You Equal Love Yourself" have become advertising songs for Wahaha pure water. Songs and ads were mutually successful, and at that time it was completely rotten.
Wahaha's advertising songs, in addition to Wang Lihong's two songs, before there is Jinggangshan's "Only You in My Eyes", the degree of singing is not low, and it is also a classic advertising song.
<h1 class="pgc-h-arrow-right" data-track="29" >7, "My Turf," Jay Chou, 2004</h1>
In 2004, as the spokesperson of China Mobile's "Dynamic Zone", Jay Chou tailored this advertising song "My Turf" for the brand. Dynamic Zone focuses on young clients, and the advertising slogan is "My turf listens to me!" ”
The song was composed by Jay Chou and lyrics by Fang Wenshan, and was included in the album "Qilixiang" released in 2004, which was the first track on the album. When singing this song, Jay Chou also specially used the singing method of lips and teeth and tongue skills, coupled with the rhythm of brainwashing, which is one of the more special songs in his songs, and it was also very widely sung at that time.
An advertising song can be hung like this, worthy of Jay Chou! At that time, it was the peak of creation, and it felt like playing casually, and it could become a classic rhythm now.
<h1 class="pgc-h-arrow-right" data-track="33" >8, "I Had Colds in That Corner", Feng Xiyu, 2004</h1>
Maybe the song and the singer's name are unfamiliar to many people, but it's impossible not to hear it. Remember the "Backgammon Music Mobile Phone" advertisement? The protagonist of the commercial is Song Huiqiao, who wears headphones and enjoys the music in her mobile phone all the way in every corner of the city and the sea, which is particularly beautiful... The background music is a sweet and clear female voice, singing "Danone Daone Da Nengda..."
This background music is "I suffered from cold in that corner", the song title is more strange, there are no lyrics, it is pure humming, but it is good to listen, and it is better to match Song Huiqiao's face.
But anyone who has seen this advertisement, most people think that this is Song Huiqiao singing it, in fact, the singer is a less famous Hong Kong female singer Feng Xiyu.
Feng Xiyu has sung many advertising songs, and there is an English advertising song sung for a real estate, which was adapted by Joey Yung into a pop song Chinese, and the Chinese version is the familiar "Girl with Wings".
<h1 class="pgc-h-arrow-right" data-track="38" >9, "Sweet and Sour is Me", Zhang Hanyun, 2005</h1>
In 2004, super female voice, the third runner-up Zhang Hanyun won a super popularity with a pure and cute image, and then she served as the spokesperson of Mengniu yogurt, and sang this advertising song "Sour And Sweet is Me".
The song was very brainwashed at the time, playing everywhere in the streets and alleys, and it was included in Zhang Hanyun's debut album "I Am Zhang Hanyun", which seems to have become her only masterpiece so far.
In addition, the song was suspected of being copied from Norwegian singer Lene Nystroms' PrettyYoungThing, and the two songs were almost identical in melody and rhythm. The producer explained that the song was a collection of works, and the songwriter 'Fang Xie' was difficult to find, and whether it was plagiarized was inconclusive.
<h1 class="pgc-h-arrow-right" data-track="42" >10, "I Believe", Yang Pei'an, 2006</h1>
Zhang Yusheng began, Yang Pei'an ended, very good!
We all know that Yang Pei'an is the inheritor of Zhang Yusheng, and coincidentally, like Zhang Yusheng, he also became popular in the song world with an advertising song, which is this "I Believe".
I want to fly up into the sky and stand shoulder to shoulder with the sun
The world is waiting for me to change...
This high-pitched and exciting "I Believe" is very familiar to everyone, but you may not know that it is also an advertising song, which is an advertising song for "Taiwan Beer".
One is about drinks, one is about beer, but the songs are all the same inspirational, the same popularity, it seems that Yang Pei'an and Zhang Yusheng really have a relationship.
At that time, 35-year-old Yang Pei'an had just signed a contract with DynaSky Entertainment to sing this advertising song as a newcomer, and with the broadcast of the advertisement, Yang Pei'an's titles of "God of High Voice" and "Prince of Iron Lungs" did not go away.
Unfortunately, "I Believe" also bears the insult of plagiarism after it spreads, because the prelude, interlude and overall melody of the song are very similar to the Japanese Jaywalk Band's "He も言えなくて夏" released in 1991, the difference is that "I Believe" is more exciting, while "He も言えなくて夏" is very similar.
Have you heard the above ten classic advertising songs? Are there still one or two in your playlist?