In our huge diet, there are many things that can stand firm and differentiate their reputations just by virtue of their own smell.
For example, durian, stinky tofu, snail powder, sand soda these four pieces, love people are very much, hate people hate.
Slightly different, the reason for hating the first three people is relatively single, just "smells bad";
And Sha Xie, because it smells like wind oil essence / safflower oil, drinks like steamed Chinese medicine / sugary wind oil essence / cola mixed with herbal tea, and is on the list of the most difficult drinks for many years.
Those lists are exaggerated to the point that they are prefixed with words like "the hardest to drink in history", "the most difficult to drink in China", and so on.
This strange drink is very popular in this magical land of Guangdong and has survived for decades.
Shashe will always be compared with Coke, in fact, in addition to the similar color, both belong to the two points of carbonated drinks, Shashe and Coke are very different.
In the hearts of Cantonese people who can eat and drink, the amount of Sha Xie is often heavier than cola.
Will drink addictive sand show
When Sha Shi was packed in a glass bottle and put together with Coke, many people would indeed admit their mistakes.
(Image source: Internet)
If you were expecting to drink Coke for the first time, the person who drank Sha Xie for the first time would have a messy expression in an instant, and it would be difficult to swallow it and not spit it out, very anxious and panicked.
As a result, a thick shadow is created on this wind-oily drink.
Changing the view of Sha Xie again may be many years later at the dinner table, when the leader knows that you are a Cantonese person, he deliberately handed Sha Xie over;
After you took a few sips of your scalp with a smile, you went straight up, as if you had been opened up to the second vein of Ren Dou.
The above is my experience as a Cantonese who fell in love with Sha Xie many years later.
If Heaven has many more opportunities I would like to tell the glass bottle of sand of that year that I would like to add a period of ten thousand years if I have to add a period of love to you
Even at one point I thought that the feeling on the sand was the same as love, so I drank it like crazy.
Later, it was found that the scumbag was not worthy of being compared with Sha Xie.
But now every time I drink Shashi, I still think of him, and I really don't cool at all.
Once Sha Shi gets used to drinking, he becomes addicted, and when he is addicted, he can't see anyone who says it's hard to drink, and is committed to crazy Amway to other people who don't drink.
First bite: What is this TM???
Mouth N: Everybody gives me a drink!!!
Jiajia tries to convey the taste of Shashe with a clumsy description:
It does smell a lot like wind oil/safflower oil, after the entrance, countless bubbles dance on the tongue, nourishingly mixed with a slightly sweet taste, after grunting and drinking, the mouth and throat are very refreshing;
After that, the clear sweetness that remains in the mouth will unconsciously make people drink one bite after another.
Then with a hiccup, the breath rushed from the throat to the nasal cavity and then to the Tianling Gai.
The sand in the glass bottle is the most sufficient, not to say that the plastic bottle or can is not good, that is, in front of the glass bottle, they are a brother.
Therefore, the advantages of asian sand in glass bottles can be revealed.
The most classic Asian sand show
At present, there are mainly Asian sands, Watsons sands and black pine sands on the market, of which the most common is the first two, and the most classic is the first.
Didn't buy Black Pine Sands
Watson's Sha Shi is buddhist and rarely sees it advertising, but it is understood that he was actually the first to introduce Sha Shi.
Sassy/Sarsa was originally an herbal juice in Mexico with the plant Sarsaparilla (Sarsaparilla báqiā) as the main raw material, and is said to have a series of effects such as heat clearing and detoxification.
No one knows how this magical drink was discovered by Watsons, in short, he just got it and put it in the pharmacy as a hot diuretic cold potion to sell.
If you want to make a lot of money, the positioning of the potion is not very good, and you have to change a "human design".
Selling Shashe as a drink was Asian Shashe, who replaced the mouthful plant raw material with plum leaf holly with a heavier taste and better effect;
In this way, the Asian sand show, which exudes the smell of wind oil essence/safflower oil, began to "encroach" on the childhood of generations of Lao Guang.
The operation that made the Asian sand show burst into flames is also quite effective now:
The slogan "There is me who is good, not my long breath; there is my long breath, no good taste of me" is catchy, and then publicized in various channels, and finally conquered the store and the taxi.
However, like the Internet celebrity brands that are easy to paste now, the Asian Sand Show of that year was suddenly pasted for a long time.
In 1993, when The Asian Soda Factory and PepsiCo formed a joint venture, the Asian Sand Show gradually disappeared until it was discontinued in 2002.
This sentence is quite informative, and it can only be said that Pepsi is "absolute".
Fortunately, in 2009, Xiangxue Pharmaceutical officially took over the Asian soda brand; in 2011, The Asian Sasso was re-listed.
The Asian Sands that disappeared for nearly 10 years, just like Eason Chan's singing "After ten years, we are friends, we can still greet", but "lovers inevitably become friends in the end", and the era that belonged to him is gone.
The long history of development is usually point-to-point, saying too much feels like having a drink with friends and having a good time, and others have to pretend to be X to chase you to popularize its ins and outs, which is a bit of a scenery.
Jiajia generally does not do this, I am usually responsible for the right cuteness.
The past cannot be changed, and the wonderful is always the present.
After the comeback of the Asian Sand Show, it worked quite hard, and did not hesitate to play self-black, and launched the "Oh Safflower Oil" version of the Golden Classic Sand Show.
This logic is well understood, since everyone complains that the sand show tastes like safflower oil, then simply print the explanation on the packaging.
This wave of operations allowed Sha Xie to go out of the circle for a while with the label of "safflower oil flavored drink".
When the sugar-free wind blew through the entire food and beverage industry, Asia Sassei also launched sugar-free sparkling water, called "Sassibia".
This harmonic stem can be said to be very deliberate, and when you see its packaging, you can't laugh at all, and the Yuanqi Forest can't be said to look very similar, it can only be said to be exactly the same.
Although the Asian Sandshow, which has always been under the banner of the national tide and wants to turn red, is really trying to open its doors, it is not easy to catch young people in today's world of milk tea and internet red drinks;
Born in Guangdong and always trapped in Guangdong, this is not only a problem of Asian Shashe, but also Shashe itself.
Trapped Sandshe
If you ask a Cantonese:
"Do you like to drink sarsa?"
The answer may be: good drink!
"Is there any other reason for Zhong?"
"When you are used to drinking, you feel that everything is good..."
It's like saying what's good but no one can replace the "white moonlight."
In terms of taste, Cantonese people who love to drink herbal tea naturally have a high acceptance of This strangely tasted beverage of Sha Shi, not to mention that it is also rumored to have the effect of clearing heat, detoxifying and treating colds;
Emotionally speaking, many old Guang have been drunk since childhood, and in childhood, they like to go to Shiduo after class to pack a sand show with a plastic bag, insert a straw and drink slowly with a small partner.
On a larger scale, this is also the identification of Cantonese people with local culture, and things with great regional characteristics are easy to make people have a sense of belonging or pride.
But these two points are almost not true outside of Guangdong, and there is no herbal tea culture and no touching feelings.
Not even all Cantonese people love to drink Sha Xie, and now many young people don't like it, haven't drunk it, and haven't heard it.
Jiajia also does not belong to the category of feelings, I just simply like Sha Xie, simply like its special taste.
This kind of like is from the heart, not others think it is difficult to drink, so they should like to show their own difference, nor is it that others drink it so they follow the trend.
If Sha Xie wants to turn popular in Guangdong for the second time and go out of Guangdong, if the marketing "national tide" can't make any splash, he may consider changing other directions;
For example, marketing the obvious feature of "drinking more will fall in love", encouraging consumers to try more should be better than telling them that the taste is very special.
Now there are indeed many friends outside Guangdong who have been conquered by Sha Xie after drinking a few more sips.
Again, in addition to increasing marketing efforts, the intensity of research and development must keep up, nibbling on the old is not the way, copycat is not, there is core competitiveness is.
The wind of internet red drinks is blowing wave after wave, and there are fewer and fewer brands and categories that carry emotions, temperature and years, and Shashe is enough to be seen and liked by more people.
I hope that Sha Xie can make more and more people on the head, and I also hope that other fading beverages with Guangdong characteristics can also shine again!
Now, drink as much as you like to drink sarcotta, cheers!
Copyright Notice: Some of the pictures in this article are from the Network and Figureworm Creative, and the copyright belongs to the original author