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When it comes to Harbin cuisine, in addition to the well-known Northeast cuisine, everyone thinks more of a series of exotic specialties such as red sausage and great lieba. In fact, in addition to these, Harbin also has its own traditional cuisine, such as pine nut belly and air-dried sausages that have been turned over for generations. These two kinds of cuisines that carry the most unique flavor and culture of Harbin were born in Zhengyang Lou, and recently under the interpretation of Wu Tong, chairman of Heilongjiang Zhengyang Lou Food Co., Ltd., we re-acquainted with this century-old brand.
"There is Huanghuang in the south, and there is dried intestines in the north"
In China's food culture, there was once a saying that "there is Huangshanghuang in the south and dried intestines in the north", and the "air-dried intestines" mentioned here are the air-dried sausages produced by Zhengyang Lou, and with its same name, there are pine nuts and small bellies.
The meat is tight and tender in the belly mixed with pine nuts, the entrance is first the salty aroma of the meat, carefully chewed and a layer of nutty grease aroma, the taste is tough and crisp, and the meat is clear and elastic. The combination of pine nuts and small bellies is a good interpretation of what is mutual achievement and icing on the cake.
Harbin people are accustomed to calling air-dried sausages dry sausages, which is a very representative specialty of Harbin, and like red sausages, the soul is on the crystal fat grains. The lean meat of the dried intestine is dried but not chai, and the taste is similar to that of beef jerky, and the change of the shredded meat can be felt with every bite of chewing. The fat meat grains add oil and aroma to the whole, not greasy and not greasy to open the bag to eat, rich in unique smoked aroma; sliced and steamed together with rice, you will feel the unique taste of oily rice often said by northeastern people. Generations of Harbin people have been impressed by it, and the taste that has not changed in the past hundred years has also precipitated into the common gastronomic memory of several generations in Harbin.
Treasure and heritage Taste that cannot be forgotten
Today, Zhengyang Lou has gone through a hundred years of years, gone through great changes, has never slackened, focused on food, and always has a sense of awe for food. Zhengyang Lou has always maintained a complex traditional process to produce food, the secret recipe has never changed, and the taste of Zhengyang Lou has withstood the test of a hundred years.
Wu Tong is often asked a question: "Why would you invest in such a traditional industry at such an age?" Her answer is inheritance. She believes that like her, many people have a feeling that they have a heritage of classic tastes, which deserve to be cherished forever and should not be forgotten.
The century-old brand has won more than 100 honors
Zhengyang Lou is an authentic local century-old enterprise, founded in 1910, inheriting the traditional skills of Chinese cooked food products, and has been going further and further down the road of inheritance.
Because of this, the "Zhengyang Lou" brand was awarded the "China Time-honored Brand" by the Ministry of Commerce of the People's Republic of China, and in recent years, it has also won more than 100 honors such as "Longjiang Time-honored Brand", "Brand Trusted by Consumers", "Most Influential Brand in the Twenty Years of Reform and Opening Up", "Top Ten Brands Trusted by Consumers", "AAA Grade Integrity Unit of Heilongjiang Province", "Fidelity and Excellent Food Enterprise", "Heilongjiang Province Integrity and Prosperity Double Excellent Demonstration Unit", "Provincial Worker Pioneer Number" and "Advanced Collective Award" issued by the China Meat Association.
The old brand new vitality is well-known at home and abroad
Over the past hundred years, Zhengyang Lou has left a strong gastronomic memory for generations of Harbin people, and Harbin people have always liked and supported this longjiang time-honored brand.
Nowadays, Heilongjiang Zhengyanglou Food Co., Ltd. mainly produces Chinese-style meat irrigation products, is a professional meat irrigation products production enterprise combined with China and Europe, with modern freezer storage, operating pigs, cattle, mutton and by-products of the comprehensive commercial enterprises. Modern equipment and measures have revitalized the time-honored brand and made Harbin's traditional cuisine enjoy a high reputation at home and abroad.
Air-dried sausages, pine nut belly, red sausage, children's intestines, Songjiang intestines, old soup ham, Luohan belly, meat sausages, powder sausages, meat cakes, balls, stick meat, smoked chicken, crispy duck and other nearly 100 varieties, so that all diners feel the heart and deliciousness of Zhengyang Lou. Among them, more than ten kinds of products represented by fist products such as air-dried sausages and pine nut belly have been rated as national excellent, ministry excellent, China food industry famous brand, gold and silver medal of the first Food Expo in China, and well-known food award provincial and municipal famous brands. Pine nut belly and air-dried sausages have been continuously recommended by the Harbin Consumers Association as "excellent products and excellent services".
Classic taste "delicious youth" worthy of treasure
Chinese cuisine is vast and profound, each city has a unique flavor, and the flavor of Harbin is probably the unique aroma of smoking in the past hundred years.
Whether it is the dry intestines, small belly or red sausages and smoked sauce of Zhengyang Lou, they are important representatives that can reflect the urban diet of Harbin, and they have witnessed the changes of the times in the long historical years and participated in the "delicious youth" of countless people.
Wu Tong is very happy to participate in this Chinese food festival activities, she feels that the use of online, offline multi-channel, multimedia promotion and publicity of Harbin's local cuisine, will enable more people to more fully understand Harbin, understand the harbin local cuisine. She said: "Classic taste, worthy of being cherished forever, should not be forgotten!" "#FUN Hi Hi Chinese Food Festival #