The "chain world" of integration and sharing boosts the new development of the economy
——Hailar's 17th China-Russia-Mongolia Economic and Trade Negotiation and Commodity Exhibition was held
In the middle of summer, a hundred flowers bloom, and the Hulunbuir Grassland is full of vitality.
In this wonderful season, the Hailar district welcomes guests from all over the world. From June 25th to 29th, Hailar's 17th China-Russia-Mongolia Economic and Trade Negotiation and Commodity Exhibition was held in Hedong Developed Square. With the theme of "Charming China-Russia-Mongolia, Win-win New Silk Road", this exhibition adopts the mode of combining offline and online exhibitions. The offline exhibition area is 28,500 square meters, with a total of 9 exhibition areas and 380 booths, providing an international platform for exhibitors from China, Russia and Mongolia, the United Kingdom, France, Australia, Japan, South Korea, and countries along the "Belt and Road" to display exchanges, economic and trade negotiations. In particular, exhibitors from britain, France and Australia participated in the exhibition for the first time and joined the help, which became the new highlight of this exhibition. Launching the "Cloud Exhibition" online, nearly 400 well-known brands and 6,000 products from China, Russia, Mongolia, Japan, South Korea and other countries and regions have settled in the online mall to jointly create a cloud event of "100 stations broadcasting, 1000 networks and 10,000 people watching together".
Cute creatures appear
Folklore shines
At the exhibition, the most iconic is the mascot of China, Russia and Mongolia. Walking into the exhibition venue, the reporter saw that the Chinese pandas who wore beats to overcome, the Russian brown bears that played the accordion, and the Russian Horses that can fly, they are cute and cute.
"These mascots are cute, and children especially like them, and they take a lot of pictures." Ms. Li, a citizen living in Hailar District, told reporters. At the scene, many young people also stopped to take photos with the mascot.
According to the person in charge of the organizer, this exhibition takes the creation of "IP symbols" as the starting point, deepens the creation of the mascot of the exhibition, and allows the mascots of the three countries to meet with the public through video and offline "doll groups". The mascot designed in accordance with the cultural characteristics of China, Russia and Mongolia interprets the beautiful meaning of prosperity and mutual assistance between the nationalities while strengthening the brand output, and the mascot IP animation TVC and offline "doll group" interaction created for the first time add a unique style to this exhibition.
"Just tried the dried milk, the milk taste is mellow, full of flavor. I have been looking forward to tasting Hulunbuir's pure natural specialties, and this time I finally feasted! Mr. Bai, a tourist from Beijing, bought beef jerky, dairy products and handicrafts to take home and give to friends.
In the folklore exhibition area, folk cultural and creative products, special foods, handicrafts, tourist souvenirs, etc. from Hulunbuir are presented one by one. This exhibition has set up a new folk customs exhibition area and built a standard exhibition hall, so that consumers can feel the most dazzling folk customs in Hulunbuir at close range.
The grand China-Russia-Mongolia Cultural And Art Show attracted the public to stop and watch, and wonderful performances such as horse head piano performances, Russian dances, and model catwalks let the audience feel the charm of culture and art of the three countries.
During the exhibition, a variety of activities such as Food Appreciation, China-Russia-Mongolia Literary and Artistic Performance Activities, and Enterprise Promotion were colorful, and consumers experienced one-stop eating, drinking, and fun while visiting the exhibition, and enjoyed the charm of exotic culture and art.
The scale of the exhibition reached a new high
Multiple "firsts" are eye-catching
Wander through the vast exhibition area, all kinds of products are dazzling: exquisite Mongolian tapestries, exquisite Pakistani porcelain, functional daily necessities...
"There are more than 30 kinds of red wines on display, nearly 20 kinds of brandy, the wine varieties are very complete, and the price is very reasonable..." In the French wine exhibition area, the person in charge is enthusiastically promoting the products brought.
"This sunscreen spray is colorless and odorless, the spray is delicate, it can be used on both the body and the face, I'll give it a try." Women who love beauty in front of the Japanese cosmetics exhibition area are trying out the goods, and the pink display cabinets are also refreshing to consumers.
The person in charge of the exhibition told reporters that the exhibition China exhibition area and the "Belt and Road" along the country and region exhibition area investment content is substantial, the United Kingdom, France, Australia and other countries for the first time settled, the product category is more abundant, can meet the needs of consumers in a multi-faceted way.
On the basis of the exhibitors of previous exhibitions, the China exhibition area continues to expand the scope of investment promotion areas. Qiqihar, Zhejiang, Yunnan and other places have appointed representatives of outstanding enterprises in the region to participate in the exhibition for the first time. Many high-quality products at home and abroad have greatly improved the quality of the exhibition's goods, enriched the commodity categories and the brand influence of the exhibition.
In the exhibition area of science and technology enterprises, a dazzling array of high-tech products amazed the visitors. The staff from Hebei Shengxu Energy Saving Electrical Equipment Co., Ltd. is busy debugging the equipment, the company mainly produces semi-carbon fiber electric heating, carbon fiber such as carbon crystal wall heating, carbon fiber series products such as carbon crystal electric heater. Beijing's Jia Energy Saving Technology Co., Ltd. also brought high-end products to the exhibition for the first time. "We are committed to the scientific and industrialized management of resources and energy for urban public utilities, people's livelihood and environmental protection, professionally carry out 'smart clean heating' products and project business, and provide distributed energy and clean heating series solutions based on 'carbon fiber electric heating smart system'." The person in charge of the company introduced.
The whole live broadcast is exciting
Both wings fly online and offline
The exhibition is a high degree of aggregation of logistics, people flow, capital flow and information flow. Using the advantages of the Internet and the communication mode to publicize the exhibition and realize the combination of online and offline publicity will undoubtedly enhance the publicity effect of the exhibition, expand the influence, and bring consumers a new experience of participation. "Internet +" will also allow consumers to experience convenience and speed.
This exhibition set up a scene experience live broadcast room, create an "official good thing recommendation time", and invite Hulunbuir head net red (within TOP20) to live recommend local specialty products in Hailar District. "Welcome to my live room! Below I recommend to you a few foods that are essential for leisure and entertainment. This beef jerky raw material is selected from pure natural beef, chewy ..." When the reporter visited the live broadcast room, the Internet celebrity Ao Qi was sharing Hulunbuir good things with fans, Ao Qi has more than 400,000 fans in Douyin, he told reporters that beef jerky, sauce beef, dairy products are deeply loved by fans, during the exhibition, he will also open live broadcasts throughout the day.
At the same time, the "China-Russia-Mongolia Brand Time" was launched during the daily live broadcast of the exhibition, which represents the live broadcast to sell special products. And invite local high-quality enterprises to participate, to further expand the exhibition's influence in the local core enterprises.
"I come to buy things at the exhibition every year, and the quality of the official trade fair products is trustworthy. It's now even more convenient to buy online. Citizen Zhang Yang said.
This exhibition retains the "cloud exhibition and sales" form of the previous exhibition, consumers only need to pay attention to the "Hailar China-Russia-Mongolia Exhibition" WeChat public account, you can achieve cloud exhibition, cloud sales, cloud transactions, can not reach the scene of foreign and foreign merchants, consumers can also enjoy online Taobao.
According to reports, the exhibition organizers opened the Internet era to participate in online exhibitions, and upgraded and improved the functions of the online platform of the exhibition to create a normal operation of the platform. The "Hailar China-Russia-Mongolia Exhibition" WeChat public account platform function will be adjusted, mainly for the UI vision, commodity display, investment promotion, customer service, self-service tour and other functions to further improve, and plan to increase efforts in this year's offline promotion to push, combined with the distribution of coupons and other activities for promotion, so that the exhibition in the early, medium and late stage can be normalized operation, and become the main purchase platform for Sino-Russian and Mongolian commodity procurement in the minds of the public.
Since 2005, after 17 years of joint construction and hard work, Hailar China-Russia-Mongolia Economic and Trade Negotiation and Commodity Exhibition has carried out a series of Activities such as Sino-Foreign Commodity Exhibition, Economic and Trade Cooperation Forum, Project Promotion and Negotiation, etc., stepping out of one after another footprint of accumulated achievements and creating a batch of exciting and proud achievements. A series of wonderful highlights and new breakthroughs in this exhibition have created a more exciting stage for many brands and enterprises, and continued to make important contributions to the city's active integration into the "Belt and Road", building a "China-Russia-Mongolia Cooperation Pilot Zone", and promoting economic and trade cooperation and cultural exchanges in the adjacent regions of China, Russia and Mongolia.
Reporter: Rainbow/Wen Nayin Tai Wang Yao/Photo
Editor: Dong Jiajing Ma Haiwen