Guangzhou Conghua Lychee Provincial Modern Agricultural Industrial Park.
1800 tons of Conghua lychee went overseas.
Flowing creeks pass by, when cicadas chirp red.
Conghua in the northeast of Guangzhou is located on the Tropic of Cancer, where green mountains are always present, green water is always flowing, and the air is always new, which is the famous lychee town in the country. The good ecological environment has bred high-quality varieties such as Liuxi Guiwei, Qiangang Glutinous Rice Fin, Hot Spring Double-Shell Locust Branch, Jinggang Red Glutinous Sticky, etc., and launched the famous brand of Conghua Lychee to the whole country.
This year, the total output of Conghua lychee is about 65,000 tons, which is currently the stage of concentrated large quantities of cinnamon and glutinous rice fins. Conghua played the four cards of "industry, market, science and technology, and culture" for the high-quality development of lychees, so that this little lychee "flew" to thousands of households at home and abroad.
Up to now, this year, 1800 tons of lychees in Conghua District have been exported, an increase of 20% year-on-year, and the export volume ranks among the top three in the province. With the sweet Lingnan Jiaguo going to the whole country and the world, Conghua Lychee has gradually become the "rich fruit" in the hearts of the majority of fruit farmers.
Going overseas
Lychee exports rose against the trend
Conghua lychee sales in overseas sales growth is relatively fast, products sold to Europe, the United States, Canada, the Middle East and other countries and regions, received unanimous praise.
Lychee export requirements are higher, in terms of planting, to meet the requirements of export registered orchards, while processing and preservation should be combined with production to meet customer requirements. Conghua District has always attached great importance to the construction of a modern agricultural industry system, not only promoting lychees from "the latest ripening" to "the earliest determination", but also upgrading "small specialties" to "large industries", especially in the export of lychees, it is difficult to solve the problem of lychee preservation.
With the support of the Conghua District Party Committee and the Conghua District Government, Conghua Hualong Fruit and Vegetable Preservation Co., Ltd. (hereinafter referred to as Hualong Company) strives to develop cold chain preservation technology, and has applied for an invention patent to drive the export of Conghua lychee to the rest of the world.
"Overseas channels have increased their customer base by 30%, and this year they have made new attempts to sell high-quality varieties such as glutinous rice fin and Jinggang red glutinous in Southeast Asia, and sales have doubled compared with previous years." Ouyang Jianzhong, president of the Lingnan Fruit Industry Association of Conghua District and general manager of Hualong Company, believes that this year occupies the "time and place", and the quality of the lychees produced has improved compared with previous years, which is the key to achieving overseas sales growth.
This year, through product optimization and quality improvement in Conghua District, the export volume has not decreased but has risen. Up to now, lychees in Conghua District have exported 1800 tons, an increase of 20% year-on-year, and the export volume ranks among the top three in the province. After conghua lychee arrives at the destination, customers are very agreed with its quality, the evaluation is also very high, and the market share and customer population are also expanding.
This year coincided with the bumper harvest of lychees, and the lychee harvest time was advanced, and the first batch of lychees exported in the Guangzhou Customs Area was one week earlier than last year. In order to promote the export of lychees in the jurisdiction and build up the overseas popularity of Conghua's special and excellent agricultural products, Conghua Customs affiliated to Guangzhou Customs actively optimizes regulatory services, organizes supervisors to come to the lychee preservation production workshop of Guangzhou Conghua Hualong Fruit and Vegetable Preservation Co., Ltd. to guide the relevant work, and helps Conghua lychee to open up overseas markets.
According to statistics, in 2020, the export of fresh lychees in the Customs Area of Guangzhou exceeded 1,500 tons, with a value of more than 4.3 million US dollars, and the export countries and regions include Canada, the United States, Australia, the Netherlands, Singapore, Malaysia, Italy, Belgium, France, etc., of which Italy, Belgium and France are the new export countries and regions in 2020.
"Under the low-temperature storage conditions of 3-5 degrees Celsius, jinggang red glutinous can be stored for 30 days." Ouyang Jianzhong said that the upgrading of the superposition technology of famous brands has greatly expanded the sales radius of Conghua lychee and exported as far as Europe and the Americas. Under the continuous iteration of technology, lychee has truly become a "cash cow" and "rich fruit" for the majority of fruit farmers.
Cultivate excellent products
Jinggang red glutinous varieties are on the rise
"A red dust concubine laughs, no one knows that it is a lychee coming", aiming at the freshness of the lychee, and the lychee exit also relies on a fresh word.
In the UK, for example, it takes 25 days for lychees to travel from Conghua to the UK by sea. It can be seen that the preservation and storage of lychee is the key to whether lychee can be used as a national and world fruit. As a new variety of Conghua lychee, the stability and storage resistance of Jinggang red glutinous lychee selling well all over the world have become more and more prominent, and they have attracted more and more attention.
In the past, most of the lychee varieties in Jinggang Village, Taiping Town, Conghua District, were locust branches, the planting technology was relatively simple, and it was easy to hang fruit, but because its yield was susceptible to the "big and small years", the large and long fruit cores were mainly used for processing and drying, and the value was low and could not meet the market demand.
As early as 20 years ago, grower Liao Qinghua took the initiative to go to various lychee production areas to "learn from the scriptures" and compare the differences in the yield and taste of different varieties of lychees. At that time, the grafting technology was just emerging, and after learning about the grafting method of red glutinous lychees, he became the first person to "eat crabs" and grafted 60% of his own fruit trees in one go.
"Red glutinous lychees are a hybrid of glutinous rice fin and locust branches, and are high-quality lychee varieties unique to Huajinggang Village, hence the name Jinggang Red Glutinous." He said that since 2016, Conghua lychee planting has continued to exert efforts in improving varieties, using high-quality improved varieties to ensure stable production and increase farmers' incomes.
Jinggang red glutinous has three advantages, one is high sweetness, fragrance, beautiful appearance; second, late maturity, and the market cinnamon, glutinous rice fin and other lychee varieties on the market to form a misalignment; the third is resistant to storage, under the existing means, can be kept fresh for 20-30 days.
"The development of the high-quality lychee industry chain is closely linked. Conghua is not only a production area but also a suburb close to the provincial and municipal agricultural science institutes, rich in scientific and technological resources, and is a fertile soil for cultivating high-quality lychees. Ouyang Jianzhong introduced that at present, Conghua Lychee Industry Research Institute is established by Hualong Fruit and Vegetable Preservation Co., Ltd. in conjunction with South China Agricultural University, National Lychee Longan Industrial Technology System, Guangdong Academy of Agricultural Sciences, etc., covering more than 40 expert scientific research teams serving the whole industrial chain of lychee.
Practice green development and superimpose scientific and technological empowerment. At present, the central and southern parts of Conghua are dominated by high-quality lychee varieties such as Qiangang glutinous rice fin lychee, Liuxi Guiwei lychee, Jinggang red glutinous lychee, Conghua hot spring locust branch, etc., and the western part is dominated by ordinary lychee varieties such as black leaves and concubine smiles, and gradually formed a Lingnan characteristic production pattern in which high-quality lychees and ordinary lychees complement each other.
Grasp the Lingnan Jiaguo business card of Lychee, do a good job in lychee industry addition, and constantly build a brand of famous lychee to the whole country and even the world.
Relevant experts said that as a representative of the province's high-quality lychee production areas, Conghua Lychee actively explores international market channels, promotes lychee to go out, and practices "I do practical things for lychee farmers", which is conducive to promoting the global sharing of Guangdong lychee and further expanding and strengthening the Guangdong lychee international brand.
The whole city picks up "Li"
From lychee customization to live broadcast "out of the circle"
"You see, this is our Conghua guiwei lychee, this variety can be sweet..." In the Libo Garden, a group of students from Guangzhou Urban Construction Vocational College live-streamed the Conghua lychee on the WeChat video platform.
"A few months ago, we came here for a training event. Now that Conghua lychee is mature, we will come over and try to do a live broadcast, publicize and promote, and drive sales. Guo Yuxin, a student who participated in the live broadcast, said.
On the basis of lychee customization, Conghua launched the 2021 "Ecological Conghua Meili Customization" university marketing activity, and the nine major universities in the region have successively joined in contributing. College students have become "anchors" to bring goods to the audience in front of the screen to bring a series of agricultural products such as Conghua lychees.
This year, the short shelf life of the main lychee varieties, the high requirements for cold chain logistics, and the reduction of tourist picking, the sales of lychees in Guangzhou and other places are facing no small challenges.
Conghua District quickly launched various industries and units to take action, from the "cloud" to the offline promotion, to fully pick up the "Li" and help the "Li" move forward.
Recently, the villagers of the southern village of Jiangpu Street have been busy picking lychees. According to the relevant person in charge of the southern village, this year's production of water hall guiwei has increased by 50% compared with previous years, and now it is the time for a large number of listings, and the whole village can pick tens of thousands of catties of lychees every day. And just as busy as the villagers are the rural electricity stores, weighing, packing, loading... The shop is not bustling.
Li Xusheng, president of the Conghua Conghua Agricultural Xianle Vegetable and Fruit Professional Cooperative in Guangzhou, said that at present, a large number of Conghua lychees are listed, the pressure of packaging and transportation in the whole region has increased sharply, the cold storage of cooperatives and SF has been fully loaded, and there is a steady stream of lychees sent. Thanks to the conghua supply and marketing field head cold chain pilot, the Conghua District Agricultural and Rural Bureau combined with the current lychee season demand, quickly coordinated the laying of a number of lychee pre-freezers, will further optimize the Conghua lychee cold chain services, to help Conghua lychee sales.
The relevant person in charge of the Agriculture and Rural Affairs Bureau of Conghua District said that the pilot cold chain in Tiantou has solved a series of problems such as the difficulty of storage, transportation and marketing of farmers, the unstable quality of scattered mining on the e-commerce platform, and initially formed a quasi-public welfare service chain, effectively making up for the shortcomings of "the first kilometer upward of agricultural products".
The heads of Conghua government departments and industry associations qi appeared on camera to endorse Conghua Lychee, through e-commerce platforms, financial systems, live broadcasting platforms, supermarket direct procurement, supermarket supply chain, etc., to promote farmers to increase production and income, and promote rural revitalization.
"Bring goods together and live broadcast 'out of the circle'." In the past half a month, the number of lychees sent out through e-commerce channels every day is not less than 10,000 kilograms, and the data is still climbing. Zhang Guohua, secretary of the party branch of Nanping Village in Wenquan Town, Conghua District, said.
Text/Photo: Zhu Weiliang, Zheng Sifang, Huang Liyi