Since November 11, 2019, the four business modules of Huaqiu "One-stop Service Platform for Electronics Industry" (collectively referred to as "Huaqiu Supply Chain"): "Jufeng Development, Huaqiang PCB, Huaqiang Core City, Huaqiang SMT", officially changed their names and launched new brands: "Huaqiu Development, Huaqiu Circuit, Huaqiu Mall, Huaqiu Intelligent Manufacturing".
Figure: Schematic diagram of the new and old logos of Huaqiu supply chain
<h1>01、 Why did we change our name at this time? </h1>
Many customers should have noticed that in the past few months, Huaqiu has replaced some positions such as its public account and official website with a new brand, and for this notice, I believe many customers are expected.
In January this year, due to the needs of brand strategy, the company officially changed the name of "Shenzhen Huaqiang Jufeng Electronic Technology Co., Ltd." to "Shenzhen Huaqiu Electronics Co., Ltd." (hereinafter referred to as "Huaqiu").
In the following ten months, huaqiu supply chain has also been continuously transitioning and adjusting, making preparations for brand upgrading, and today, "Huaqiu supply chain" has finally fully launched a new brand with "Huaqiu" as the unified logo!
The launch of the new brand is an important adjustment of the company to integrate the brand image and form a unified brand cohesion, and is one of the necessary measures for huaqiu's future business development.
<h1>02. What is the relationship between "Huaqiu" and "Huaqiang"? </h1>
Since the brand "Huaqiang Jufeng" has existed for 8 years, this year it was renamed "Huaqiu", which made many customers confused and confused about the relationship between "Huaqiu" and "Huaqiang".
Huaqiang Jufeng is a joint venture between Huaqiang Group and Changsha Jufeng in 2011, with the support of Huaqiang Group, after 8 years of development, "Huaqiang Jufeng" has gradually grown, creating an innovative industrial Internet business model, a complete ecological closed loop, providing PCB+IC+SMT can efficiently complete the pcBA delivery of the electronics industry one-stop service platform.
At the same time, in the course of operation, the company has successively obtained the investment of Qifu Capital, Tongchuang Weiye, China Merchants Bank, Hongshi Capital, Jufeng Investment and other well-known institutions, in order to protect the company's brand independence and seek the short-term goal of independent listing, the "Huaqiang Jufeng" brand has been upgraded to "Huaqiu", fully focused on and served the electronics industry, and aspired to become a bellwether in the electronics industry supply chain. It is our sacred duty to improve the efficiency of the electronics industry supply chain and reduce costs; and to accelerate your product launch.
<h1>03, the name "Huaqiu", but also related to electronic engineers? </h1>
The word "Huaqiu" is not the company's idea of "patting its head": because the company's founding team itself is a group of engineers who have been working hard in the electronics industry for many years, the original intention of entrepreneurship is to solve too many industrial problems such as "information asymmetry, low service efficiency, unstable product quality delivery, and rampant counterfeit goods" at that time, so when starting a business, everything starts from the needs of electronic engineers, firmly believing that only good products and high efficiency can obtain customer recognition and give the industry "value-added"!
The company's name is Huaqiu, which means "Heavenly Reward, Spring and Autumn", and also represents that the company will work hard and spare no effort to provide more convenience and create more value for customers in the electronics industry.
<h1>04, "Huaqiu" can also help you solve more problems</h1>
Since 2011, the strategic layout of "Huaqiu" has been: electronic engineer media community, program development, PCB manufacturing, component e-commerce, SMT/PCBA foundry, innovative integration of The Internet model, with the help of Internet informatization, transparency, standardization advantages, to achieve a high degree of integration of PCBA one-stop service. The final positioning is: a one-stop service platform for the electronics industry focusing on serving customers in the electronics industry (Huaqiu Supply Chain)
Huaqiu supply chain "four major business" module split:
(1) Huaqiu development: Focusing on the fields of "BLDC, industrial control, Internet of Things IoT", we have developed more than 200 mature hardware development solutions for customers.
(2) Huaqiu Circuit: Focus on high-multi-layer PCB allegro manufacturing, with online order platform, self-operated proofing, batch factory (covering an area of 205 acres, monthly production capacity of 120,000 square meters), support 1-12 layer PCB production (support 1/2nd order HDI, blind buried holes)
(3) Huaqiu Mall: with 5,000㎡ automated warehousing center, the original cooperative factory has exceeded 1,000+, and the self-operated and cooperative SKUs have exceeded 30,000+ and 20 million+ respectively.
(4) Huaqiu Intelligent Manufacturing: With a 5,000㎡ intelligent factory, 14 production lines have been put into operation, with a production capacity of 95 million points / day, equipped with automatic placement machine, X-RAY and other high-end equipment, for industrial control, medical, communications, automotive and other fields to solve the SMT / PCBA custom processing needs of high-end products.
Customers only need to give the demand to Huaqiu, Huaqiu can efficiently complete the PCBA delivery of the whole chain, and customers enjoy standardized, visualized and transparent fast service!
In the future, Huaqiu will further enhance the collaborative efficiency of the industrial Internet platform, maximize the flexibility of the online platform and the offline factory, use informatization to improve efficiency, improve customer experience through delivery visualization, and continuously optimize service quality and product quality with the help of equipment automation, material standardization, and management system, and further reduce costs and increase efficiency for customers!
Figure: Schematic diagram of Huaqiu supply chain service model
Chunhua Autumn Has a New Starting Point and Forge ahead on a New Journey!
At present ushered in the best era of hard technology, all employees of Huaqiu will be Yongming 8 years ago when the original intention, adhering to the huaqiu people integrity, passion, efficiency, innovation, cooperation, sharing values, the pursuit of excellence in quality, to create the ultimate user experience, adhere to the pragmatic and truth-seeking, adhere to the customer-centric business philosophy, committed to the development of China's electronics industry and innovation, become the world's most trustworthy electronics industry supply chain one-stop service platform.
Huaqiu hereby sincerely thanks the customers, suppliers and partners who have been fully supporting and trusting the development of Huaqiu's cause, Huaqiu hopes that in the future days, it can continue to work with everyone to win-win results, for the vigorous development of the local electronics industry, create brilliant!