According to the Japan External Trade Organization, as the largest participating country, about 450 companies participated in the exhibition, occupying an area of about 20,000 square meters. Visitors can concentrate on Japanese companies and their innovative products in all the exhibition halls of the seven corporate business exhibition areas, including "Consumer Electronics and Home Appliances Exhibition Area", "Intelligent and High-end Equipment Exhibition Area", "Clothing and Apparel and Daily Consumer Goods Exhibition Area", "Automobile Exhibition Area", "Food and Agricultural Products Exhibition Area", "Medical Equipment and Medical Care Exhibition Area" and "Service Trade Exhibition Area".
Responsible for the integration and organization of the Japanese exhibiting group at the Expo is the Japan External Trade Organization (JETRO). The agency is committed to promoting trade and investment between Japanese and overseas companies, supporting the international business expansion of Japanese companies, thereby further expanding trade and investment and investment in Japan, and maintaining and developing good economic relations with countries around the world. Based on the platforms of their headquarters (Tokyo), Osaka headquarters, the Asian Economic Research Institute, more than 70 overseas offices, and 36 domestic trade information centers, they have implemented the "New Growth Strategy" proposed by the Japanese government.
In the view of the Japan External Trade Organization, the first China International Import Expo with the theme of "imports" is likely to become the most important cooperation business opportunity in the economic history of China and Japan.
"Against the backdrop of rising global trade volumes and slowing GDP growth in countries, some countries have embraced anti-globalization policies. At present, how to maintain the free trade system, expand trade, and develop the economy has become an important issue facing all countries. Michiaki Oguri, director of the Shanghai representative office of the Japan External Trade Organization, believes that China, which contributes 30% to global economic growth and ranks second in the world in terms of total trade, will hold the China International Import Expo, take the initiative to open its market to the world, and provide a good platform for countries to carry out trade and strengthen cooperation.
The Japan External Trade Organization (NTA) has extensive experience in organizing and operating Japan Pavilions at expos around the world. They plan to showcase the characteristics and strength of Japanese companies at the first China International Import Expo with the keywords of "ingenuity" and "innovation".
"Ingenuity" and "craftsmanship" are the words that people think of most often when they mention Japan and its companies. Japan is a country with a craftsman culture and traditions, and the "craftsman spirit" of focusing on honing certain goods and certain technologies supports craftsmen, and these characteristics of focusing on excellence, the pursuit of perfection and perfectionism also promote the strength of its manufacturing industry. With the development of the Japanese economy, only continuous innovation and excellence can continuously meet the increasing needs of consumers, so Japanese enterprises continue to maintain "innovation" under the blessing of craftsmanship and creativity.
At the Expo, the Japanese exhibitors plan to bring more products made in Japan with excellent quality and diverse functions to China, and display the image of Japanese brands from the aspects of inner, fashion, food, clothing, housing, service, and traditional products. The various exhibition areas with unique characteristics and different highlights will undoubtedly attract the attention of Chinese buyers and various audiences.
As a country with a developed aging industry, one of the biggest highlights of the Japan pavilion is the "elderly care" and "health prevention (sports)" industries, which will showcase the nursing skills and a wide range of nursing products owned by Japanese companies.
According to the Japan External Trade Organization, in the medical equipment and health care exhibition area, the Japanese exhibiting group set up a section of "elderly care, health prevention", a total of 36 companies and groups participated in the exhibition, of which 4 Japanese companies that deal in welfare appliances and other supplies for the elderly will display their carefully selected products. In addition to displaying various products and services related to elderly care in Japan, as well as health prevention products and policy trends integrated with the sports industry, the exhibition area will also set up interactive experience sessions for the participating audiences, so that the audience can better understand the relevant services and understand the industry concept.
According to the data, in 2017, there were 34.59 million people over the age of 65 in Japan, accounting for 27.3% of the total population (aging rate), entering one of the world's few "ultra-aging societies". The pace of China's aging process is also accelerating, and the demand for various nursing care services and welfare tools is destined to increase. Japan's advanced experience and concepts in this field will have considerable reference value for Chinese enterprises and society.
Another highlight of the exhibition came from one of Japan's pillar industries, the animation industry. The Japanese animation industry not only has a strong cultural output effect in East Asia, Europe and the United States, but also supports a large market size in the economy. In recent years, the demand for the Japanese animation industry in the Chinese market has also continued to grow.
In the "Trade in Services Exhibition Area" of the Expo, the Japanese exhibitors set up a Japanese pavilion to promote "Japanese Animation", "Japanese Tourism Industry" and "The Latest Technology in Japan's Service Industry", and a total of 17 companies and autonomous organizations participated in the exhibition. A large panel will be used to showcase 135 Japanese animation works, where viewers can take photos with their favorite cartoon characters, and a special video of the historic collection "Anime NEXT_100" covering 122 works produced to commemorate the 100th anniversary of Japanese animation will be screened.
To enhance interaction with the audience, the exhibition area will be sponsored by Sanrio and provide free "cartoon character coffee" for exhibitors and visiting negotiators. According to reports, on November 6th and 7th, the actor Mr. Takuya Komatsu, a special guest active in the TV drama and film industry, will also come to the scene and serve as the one-day store manager of anime-themed coffee. For viewers who pay attention to the Japanese animation and tourism industry, I believe there will be a good experience.
The exhibition area of clothing and consumer goods is also a section that Chinese audiences should not miss. Driven by the tourism boom in Japan, "Made in Japan" daily necessities, cosmetics, etc. are popular with many Chinese consumers, and the exhibits in this exhibition area will meet consumers' expectations for more Japanese high-quality products.
It is understood that a total of 62 Japanese companies participated in the exhibition area of clothing and daily consumer goods, and the exhibits were mainly divided into four categories: beauty and health care, traditional crafts, kitchen tableware, and household groceries, including crafts that use the latest technology of Japanese craftsmen, traditional supplies that have been passed down for hundreds of years, and even innovative products that have never appeared in China. In order to let the exhibits be understood by more Chinese consumers, a product introduction meeting will be held on the spot, so that buyers inside and outside the venue can keep abreast of the latest information on Japanese high-quality products through online live broadcasts.
The Japanese food and food culture industry is widely popular around the world and is also loved by Chinese consumers. In the Food & Agricultural Products Exhibition Area, 110 companies from all over Japan will showcase a variety of Japanese foods, with the healthy concept of food being a highlight.
In addition, in the smart and high-end equipment exhibition area, companies and groups in various fields with Japan's most advanced technology competed to participate in the exhibition.
During the EXPO, in order to promote more effective communication and exchanges between Chinese enterprises and consumers and Japanese exhibitors, the Japan External Trade Organization also held a grand opening ceremony and forum activities.
The China-Japan "Ingenuity× Innovation" Cooperation Forum will be held on November 6 at the Garden Hotel in Shanghai as the opening event of the Largest Japanese Enterprise Pavilion at the China International Import Expo. The forum will not only introduce the characteristics and highlights of the Japanese pavilion, but also focus on the innovative technologies and R&D achievements of various enterprises, and will provide more in-depth exchange opportunities and platforms for Japanese companies participating in the Expo and Chinese enterprises present.
The Japan External Trade Organization will also use China's influential social media to spread the situation of the Japanese pavilion at the Expo. At present, the official WeChat public account "Import Expo Japan Pavilion Essence" (WeChat: minyou_sh) with the theme of "ALL JAPAN" has been officially launched, and Chinese enterprises and individuals can learn about the exhibits information and contact information of each Japanese company before the launch, and negotiate and communicate with interested enterprises in advance.
On the occasion of the first China International Import Expo, it is not only the 40th anniversary of the conclusion of the Sino-Japanese Treaty of Peace and Friendship, but also the 40th anniversary of China's reform and opening up. In the past 40 years, China's economy has continued to develop, and the economic relations between China and Japan have also deepened in extensive cooperation. The development of sino-Japanese economic relations is also one of the important foundations for the friendly exchanges and sustained development of China and Japan. Under the organization and operation of the Japan External Trade Organization, the import expo is destined to make a significant contribution to the development of China-Japan trade relations.