Wufang Village, the "suburban Taoyuan", has added another internet celebrity punch card: Tianxin Agricultural Innovation Market has launched more than 50 kinds of yellow peach creative products

A few days ago, Wufang Village, the first batch of rural revitalization demonstration villages in Shanghai and Qingcun Town, Fengxian District, opened the Long-prepared Tianxin Agricultural Innovation Market.

On January 21, 2021, The Jiefang Daily Shangguan News reporter visited the site and found that No. 999 Wufang Village, Qingcun Town, where the market is located, is a tall house with a white wall, the interior decoration layout, and more than 50 kinds of goods sold inside, all related to yellow peaches, such as yellow peach candy, soda, beer, yellow peach pattern notebooks, water cups, pillows, sweatshirts and other cultural and creative products.

As the source of Fengxian Huangtao cultural IP, it has quickly become a "net red punch card", attracting a large number of young tourists to come to observe, experience and buy. It will serve as the core sales place and new product launch place for Fengxian yellow peach related agricultural products in the future, leading the new trend of rural tourism in Shanghai.

No. 999 Wufang Village, where The Tianxin Agricultural Innovation Market is located, this pink-walled Dewa house has become fengxian and even Shanghai yellow peach cultural IP highland.

The interior of the bazaar is fresh and stylish, from peach blossoms to peach-shaped patterns to various abstract yellow peach theme ideas, creating a "colorful taoyuan" scene.

In addition to the public's favorite yellow peach candy, soda, beer, yellow peach pattern notebooks, water cups, pillows, sweatshirts and other cultural and creative products, there are also yellow peach cleansing soap, yellow peach nail polish and other cross-border products cooperated with Fengxian Oriental Meigu Cosmetics Enterprises.

Qian Anting, the manager of Tianxin Agricultural Innovation Market, was busy optimizing the display of Fengxian yellow peach IP cultural and creative products such as "Small Peach Qi". She said: "The countryside can also be grafted with fashion, and it can also provide a quality of life that does not lose to the city." We Wufang young people want to present to a 'paradise' loved by the citizens of Shanghai, everyone comes to Wufang Village, everywhere can feel the surprise brought by yellow peach. ”

In addition to the centralized launch of huangtao cultural IP, there is also a university student orchestra with Wuhan University music lovers as the main body stationed in Wufang Village recently to create country music from the perspective of urban experience.

Unlike the general rural restaurant "Farmhouse", the restaurant in Wufang Village is full of modern and fashionable atmosphere, and there is no difference in appearance and perception from the restaurants loved by some young people in the city center.

The scene of Wufang Village in winter, although there is no red willow green, is still fresh and refreshing, and the blue water is still flowing, which makes tourists praise.

Column Editor-in-Chief: Zhang Chunhai Text Editor: Zhang Chi Photo Editor: Zhang Chi Editor Email: [email protected]

Source: Author: Li Maojun