Upward Generation Z
Each generation has its own "Generation Z"
What we now mean by "Gen Z" means
A generation born between 1995 and 2009
They were born seamlessly with the online information age
They valued themselves more than their predecessors
More open-minded
Superimposed on the industrious and kind nature of the Chinese nation
and the tolerant and humble character of the city of Shanghai
Generation Z, who are at the center of the historical stage
They are being interpreted as an interpretation
The new connotation of the concepts of "upward" and "striving"
They graduated from Wuhan University, China Transmission and Renmin University
University of Chicago, Royal College of Music, Birmingham...
They are a group of "post-95s" who love music
A year ago, these young people
Get away from the hustle and bustle of the city
Come to Fengxian's "net red" Wufang Village
Founded the "Escape from the City Music Studio"
What were they doing in a year?
Recently, a reporter walked into this studio
Let's start with their three MVs...
MV(1) Escape from the city
The initiator of the studio is named Zeng Dafu, born in Karamay, Xinjiang, and graduated from Wuhan University majoring in surveying and mapping. After graduating the previous year, his two brothers came to work at the fund company stationed in Wufang Village, and last year introduced The soon-to-be-graduated Zeng Dafu to come to intern. The revitalization of the countryside has brought beautiful scenery and young industries to Wufang Village, and also aroused Zeng Dafu's inner passion for music. He saw the opportunity for the development of the rural cultural industry and came up with the idea of staying here to make music: "There is an industry, there is a community, and even a choice to settle down." ”
Xiaomi is Zeng Daf's childhood piano learning together, and the two have many similar experiences and ideas. After graduating from high school, Zeng Dafu became an engineering student, while Xiaomi was admitted to the recording engineering major of Zhongchuan and obtained a double degree in music production in Beixian, which can be described as "born in the class". The two hit it off immediately, and attracted several young people with comradely orientation, and the studio opened.
The first work after its establishment was an "autobiographical" MV called "Escape from the City". The song explores "Why Do Young People Come to the Countryside" and asks a series of questions: Can this be looked upon? Will this stick with it? Is there a future here... Although there are many such question marks in the mind, but young, of course you can try!
MV(2) Bamboo Leaf playing Harry Potter
Insects call cicadas and the wind blows the water
These rustically specific sound elements
Be a source of inspiration for music creation
Pick up a piece of bamboo
Digging a hole yourself becomes an instrument
Knock on different parts of the bamboo
You can hear sounds with different textures
Bamboo Leaf can even play the Harry Potter theme song
The MV shot in the bamboo forest was published on the B station
Full screen message directly called "Bengbu lived"
MV(3) Expression of youthfulness The transmission of positive energy
In the past year, "Escape from the City Studio" has operated social media, undertaken country music parties, written theme songs for villages and towns, filmed MVs for enterprises, and constantly tried to use various youthful expressions to transmit positive energy.
A MV filmed for Shiquan Village in Changxing County, Zhejiang Province, takes the love story of the horse and the princess circulating locally as the main line, integrates famous places, poetry and history, and conveys the profound cultural heritage of the village with a brisk rhythm.
In addition to music, the studio's business has also expanded into the field of visual design, and this rice soda produced by Matsue is designed by "escape from the city" for IP design.
Looking back on the year, I remembered the question in the first MV "Can I stick with this", and the answer of the boys is that we are doing well, at least we have a stable income.
Another question raised at the time, "Is there a future here?", Saids Zeng, said they had already thought of a small five-year goal of building a branded country music festival: "First of all, this music festival is of course very large, and we hope that its core can fall in the countryside, and through this music festival, it can make some development contributions to the local cultural industry, which is what we hope to do in the future." ”
Author: Shanghai Radio reporter Zhao Yingwen