<h5>In the post-epidemic era, Shanghai will further enhance its consumption contribution, consumption innovation, brand agglomeration, more focus on new consumption leadership, commercial landmark reshaping, and the revitalization of long-established brands. Among them, there are many national tide brands that stand out. </h5>
Guochao Huanxinli Brand Award
<h2>Lao Feng Xiang Silver Building flagship store</h2>
239 Fuyou Road, Huangpu District
Keywords: inheritance-based innovation as the soul
<h5>Where there are Chinese, there is Lao Fengxiang, and where there are consumers, there is Lao Fengxiang! </h5>
Founded in 1848, the national brand Lao Fengxiang, set "research and development, design, production and sales" in one, has a number of professional factories, research institutes and sales outlets throughout the country, has a complete industrial chain, diversified product lines, its gold, silver, platinum, diamond, white jade, jade, pearl, gold inlaid jade, colored gemstones, enamel, red coral and other categories of jewelry, as well as K gold glasses, clocks, craft tourism souvenirs and so on are also widely praised. In the past two decades, the average annual compound growth rate of Lao Fengxiang's revenue and profit has reached 25% and 35%, and the return on net assets has remained stable at more than 20% for 10 consecutive years; sales have developed rapidly from 710 million yuan in 2000 to 51.722 billion yuan in 2020. While achieving rapid development in China, Lao Fengxiang has taken the lead in the industry to go abroad, and has opened more than ten silver building stores abroad and In Hong Kong, China, laying the foundation for internationalization and global development.
Dream of China, Fengxiang world! Driven by the "Double Hundred Enterprises", Lao Fengxiang will continue to carry forward the enterprise spirit of "dare to think, dare to do, dare to make breakthroughs", adhere to the development concept of "inheritance-oriented, innovation as the soul"; adhere to the policy of "doing excellent brand, bigger market, stronger industry"; adhere to the brand development strategy and market strategy of brand marketing; and become advocates, creators, communicators and devotees of beauty with the national characteristics of "national tide, national style, national rhyme" and international fashion products. In order to meet the people's growing needs and aspirations for a better life to make greater contributions; to the "100 billion" sales target and brand value of more than 50 billion target, and strive to build Lao Fengxiang into the first brand in Greater China and consumers love the international well-known brand.
<h2>Message for the award</h2>
"Inheritance-oriented, innovation as the soul" is the development concept that a century-old national brand and a Chinese time-honored brand, Lao Fengxiang, has always adhered to. It has created a brilliant performance of rapid development of "Golden 20 Years", and will move towards a new round of development goals, and is committed to building a "100 billion- level" enterprise and the first brand in the jewelry industry in Greater China.
The years are undefeated, and the classics are timeless.
Chairman of Lao FengXiang Co., Ltd. Shi Lihua
&nbsp>
Outstanding Chain Brand Award
<h2>Jieqiang "JOYMAX" tobacco and alcohol professional retail chain</h2>
Keywords: brand collection, exclusive benefits
<h5>Endorsed by state-owned enterprises and quality assurance, Jieqiang "JOYMAX" provides consumers with professional and personalized tobacco and alcohol specialty retail services. </h5>
JIEQIANG "JOYMAX" is a professional tobacco and alcohol retail platform under Shanghai Jieqiang Tobacco Sugar & Wine (Group) Co., Ltd. Founded in 1996, Jieqiang Group is jointly invested and established by Shanghai Sugar and Wine Group and Shanghai Tobacco Group, and is a member enterprise of Bright Food Group, with an annual sales scale of nearly 2 billion yuan.
Named after the "JOYMAX" brand, Jieqiang Chain is positioned in the high-end tobacco and alcohol retail market, featuring professional tobacco and alcohol retail services, operating more than 3,000 kinds of commodities such as cigarettes, cigars, famous liquor, rice wine, beer, wine, spirits and tobacco and liquor derivatives, and has more than 400 outlets in Shanghai and its surroundings, with outlets all over major commercial centers, major communities and transportation hubs such as Pudong Airport and Hongqiao High-speed Railway.
In addition to physical retail, Jieqiang "JOYMAX" continues to promote the innovation and development of enterprises, and has established self-operated sales outlets on Tmall, WeChat mall and mobile e-commerce platforms such as Hema Fresh, Wine Ape, and Ele.me, and has built a multi-level and multi-coverage "physical retail + e-commerce" network layout. With years of professional and honest tobacco and alcohol retail services, it has gradually formed a good reputation among consumers of "buying tobacco and alcohol, going to Jieqiang", and obtained the "Shanghai Famous Trademark" certification in 2016.
Maintaining professional characteristics and deeply cultivating chain operation is the positioning of Jieqiang "JOYMAX" for its own development for a long time, we will continue to be committed to product quality and service innovation, promote the development of "JOYMAX" brand, with excellent quality and quality service to let more people understand "JOYMAX", into "JOYMAX", trust "JOYMAX"!
Shanghai Jieqiang Tobacco Sugar & Wine (Group) Co., Ltd
General Manager Ma Wenxiang
Time-honored Brand Award
<h2>New Ya Cantonese Restaurant</h2>
719 Nanjing East Road, Huangpu District
Keywords: Haipai Cantonese cuisine, ingenuity inheritance
<h5>A century-old classic, taste the Culture of Shanghai. </h5>
Founded in 1926, formerly known as "Xinya Tea Room", the original site is in Sichuan North Road Qiujiang Road, operating canned food, snacks, wine and snacks, the main service object is Guangdong residents in Hongkou area. With its superior quality, it has attracted many cultural celebrities to drink tea and gather here, becoming the earliest "literary and art salon" in Shanghai. Lu Xun, Shao Xunmei, Dai Wangshu, Yu Dafu, Lang Jingshan, etc. are also the guests of the new elegant seat. With the surge of tea customers, it was moved to No. 719 Nanjing East Road in 1932 and renamed Xinya Cantonese Restaurant to this day. The new ya slippery shrimp, oyster sauce beef, salad smoke pomfret, etc., which have been remembered by generations, have been in the 1930s for more than 80 years.
Under the background of fierce competition in the catering industry, giving full play to the advantages of brand and culture, "Xinya Tea Room" came into being and landed in many business districts with a new attitude. Xinya's strong team of chefs converts dishes from restaurant kitchens into semi-finished dishes, allowing consumers to be chefs at home.
Song Tailai, who has been sitting in Xinya for more than 60 years, has been working in the past few decades, and in the leisure time of cake making, the methods of making mooncakes and the exclusive recipes have been recorded in detail in the "Summary of Cake Making" and "Mooncake Recipes", and have been passed down to this day. As a modern production enterprise, the mooncake assembly line has reached the GM P drug production standards, and the modern process escorts food safety.
A hundred years of inheritance, passing on the torch, ingenuity and concentration, the pursuit of the ultimate. Xinya will continue to show its characteristics and highlight the brand charm.
As a Chinese time-honored brand integrating catering and food industry in Shanghai, Xinya aims to combine inheritance and innovation to bring better products to consumers while providing more intimate services. We sincerely thank the industry and the media for their support over the years. In the future, we will also uphold the original intention, go steady and far-reaching, and use a young mentality to inherit this brand.
New Ya Cantonese Restaurant
Ingenuity Innovation Award
<h2>Shanghai's no.1 food</h2>
Keywords: food collection, tide punch card
<h5>Food in Shanghai, the taste is strong on the tip of the tongue. We care about the relationship between food and people and life, and use exquisite food to meet everyone's yearning for quality life. </h5>
Founded in 1954, First Food is now in its 67th year, and along the way, First Food has witnessed the growth of Shanghai and also carried the memories of Shanghainese people for decades.
After the development of a nail, First Food has always inherited the tradition and classics of Haipai passed down from generation to generation, warm and humble, and has the essence of cultural precipitation over the years. As a professional food retail chain enterprise, adhere to the "excellent quality quality assurance" as the basic value concept. As a long-established brand, while inheriting the tradition, First Food has not stopped moving forward, but has been inexhaustible in innovation, adhering to shanghai's open, innovative and inclusive urban spirit, carrying out various cross-border and subversions, and gradually becoming a new benchmark leading fashion. At present, Shanghai First Food has 9 stores and nearly 20,000 kinds of commodities. In the future development, First Food strives to be stronger and better, promotes the continuous breakthrough of development concept and development quality, continuously improves brand influence, store operation capabilities and background support capabilities, realizes high efficiency and sustainable development of enterprises, and strives to build a century-old enterprise!
First Food always adheres to the rich and high-quality delicious, sets off the colorful life, provides consumers with healthy, fresh and safe high-quality food, and integrates into the lives of surrounding consumers like friends. We would like to thank the industry and consumers for their support and encouragement, and we will continue to bring you more updated food fun.
Shanghai First Food Chain Development Co., Ltd
Party Secretary and General Manager Lequn
Heritage Renewal Award
<h2>Shanghai Taikang Food Co., Ltd</h2>
3rd Floor, No. 101 Yunnan South Road
Keywords: time-honored brand, transformation and upgrading, inheritance and innovation
<h5>A century-old Taikang brand, inheriting innovation and transformation. </h5>
Shanghai Taikang Food Co., Ltd. was converted in 1997, and currently has 2 Chinese time-honored brands (Zhen lao Da Fang, Daoxiang Village), 4 Shanghai time-honored brands (Taikang Food, Wang Yiji Tea House, Cheng Yuxin Tea House, Yuanli) and the first 24-hour food store in China (Spark Day and Night).
Taikang Food (Preferred Store) is a large-scale food and trade complex built by our company in 2020. As one of the achievements of the renewal of business formats and functional upgrades in the east extension section of Nanjing Road Pedestrian Street, it strives to be young and fashionable in terms of operating brands, design elements, marketing models, management teams, etc., which is different from traditional stores, and forms a new pattern of century-old "one street, two stores, misplaced operation" with Taikang Food (Nanjing East Road store) at the western end of the pedestrian street.
Taikang has experienced many tests since more than 100 years ago, relying on the long-term adherence of Taikang people to the basic business philosophy of "integrity, fairness and authenticity". Taikang's almond steaks, butterfly puff pastry, sachima, evergreen, pickled wax series, etc., are all classic representatives of the taste of old Shanghai, and they are also childhood memories in the hearts of consumers. In recent years, Taikang fresh meat mooncake is one of the business cards of Nanjing Road. The leisurely time corridor precipitates classics; the surging wave of innovation bursts into new life! Taikang people, strive to interpret the "old brand" as "the new taste of the national tide"!
"Century-old heritage, food in Taikang", Shanghai Taikang Food Co., Ltd. currently has 2 Chinese time-honored brands, 4 Shanghai time-honored brands and so on. Taikang Company will continue to inherit the classics, innovate and transform, dig deep into the historical and cultural heritage of the enterprise, and awaken the urban memory on the tip of the tongue.
Dong Xinbao, general manager of Shanghai Taikang Food Co., Ltd
Source: Thoughtful