"The Legend of Shanghai Beach Finance", by Huang Yihai, published by China Finance Press
If born today, Huang Chujiu can be called a commercial cross-border wizard. At that time, there was a saying in Shanghai Beach: "Huang Chujiu's business, seventy-two lines he accounted for thirty-six." Looking at its "career puzzle", it dares to be the first in China everywhere, and has created a number of Chinese firsts: the first national capital pharmaceutical enterprise - Dragon and Tiger Company, the first roof garden - Louwailou, the first comprehensive playground - Big World; the first entertainment enterprise newspaper with the largest circulation - "Big World Newspaper", the first pharmaceutical "trust" - Huang's Pharmaceutical Group with 21 pharmaceutical industrial and commercial enterprises, and the list goes on. Therefore, people call Boss Huang, who has a keen sense of smell, as "manager of hundreds of industries", and ridicule him as a "slippery head of the sea school", doing business from this side of the box to that side of the box, loach-like flexible and smooth.
Looking back at the age of 16, Huang Chujiu, who practiced medicine for his ancestors, followed his mother from Yuyao to the red and green Ten Mile Yangchang, and carried a pharmacopoeia handed down by his ancestors in his package. In front of the Spring Breeze Triumph Building of the City God Temple, the young Huang Chujiu set up a medicine stall, and the business was not salty or light. Because of his cleverness, good manners, and good gimmicks, he quickly concocted innovative drugs such as "Ailuo Brain Juice" and "Ballantine Machine", which exaggerated and boasted, and actually let a group of idle and rich people "stupid and unclear", to compete for supplements as fashionable, so that they could make a full pot of profits and turn into the leader of the national pharmaceutical industry in Shanghai. On July 14, 1917, Huang Chujiu specially selected the day to go to Linshang Beach 30 years ago, and his beloved work "Big World" playground was unveiled, and the tower building in the sky witnessed the legendary experience of the poor boy becoming a monopoly.
Finance is the head of a hundred industries, and Huang Chujiu, who has a wonderful idea in his brain, will naturally not let go of this territory. He pondered that the newly established bank must be different from others, in today's words, it is to intensively cultivate the market, segment the population, and present differentiated services. On August 10, 1921, amid the sound of blowing and blowing, the Shanghai Day and Night Bank made a brilliant appearance on Aidoya Road (now Ninghai East Road, South Tibet Road) in the northeast corner of the "Big World". The opening advertisement is eclectic: "Open 24 hours a day and night, you can open an account for any amount, regardless of the industry, Tong Sou is not deceived."
How about a "arbitrary amount" and "tong sou no deception"? Huang Chujiu summoned his younger son to the Eight Immortals Bridge to recruit several small partners, each of whom was given a yuan, and cared for them to open a bank account day and night to deposit, and then take it out later, just like this, deposit and take, go around, and the scene was very busy. Boss Huang's self-directed and self-acting of this live drama, the routine is quite deep, but the effect is immediate, day and night bank "small fart children are also received, a dollar is also accepted" the news does not go away, spread all over the circle of ten miles, depositors flock to come, and the "big world" endless stream of tourists is a potential resource, a large number of banknotes "Mike Mack" moved into the counter.
Complementing the Day and Night Bank is the Shanghai Night Market Commodity Exchange introduced by Huang Chujiu at the bottom of the "Big World" playground. At that time, the stock exchange was at its peak, and Huang Chujiu "knew more about the darkness of the night during the day" and ingeniously invited someone to open an exchange dedicated to the evening business, attracting some customers who did not have time to participate in investment during the day, and came to try to win the opportunity to win wealth at night. The "matching out" of the day and night bank not only solves the time difference formed by the bank closing early, but also the receipt and payment of each transaction in the exchange can be represented by the bank. Open the door 24 hours a day, the settlement of funds is seamless, banks, exchanges and the "big world" are integrated, the three parties interact, the three parties benefit, and the chain business is becoming more and more prosperous, which makes people have to marvel at Huang Chujiu's "little nine nine".
Huang Chujiu can be called a commercial cross-border wizard
Holding a good deck of cards, Huang Chujiu played smoothly. With the well-known "golden signboard" of "big world", how to give full play to its "spillover effect"? Boss Huang has his own strategy in his chest. Therefore, without stopping, simply set up a day and night bank savings department in the playground, and implemented the promotion means of "coupons and profits", that is, for depositors who deposited more than 100 yuan at a time, the deposit was due in addition to paying slightly higher interest than other banks, and a number of "big world" admission tickets were given, and they could also enjoy the "pure copper solid new safe deposit box" rented at half price. The admission ticket is a valuable thing, and many vendors at the door of the "big world" buy it on the spot, which is a disguised way of increasing profits, which undoubtedly makes all sentient beings overjoyed. "Fertile water does not flow into the fields of outsiders", and the floating funds floating inside and outside the "big world" all flow into the pockets of the day and night banks. From its opening to the end of the year, in less than five months, the newly opened bank had a net profit of 86,000 silver dollars in hand, and the shareholders were satisfied. Boss Huang's series of business tricks can almost be written into the classic case textbook of marketing.
Faced with the flood of bank deposits day and night, Huang Chujiu had a bigger intention. He was ambitious and invested heavily to buy more than 10 acres of concession plots such as Aidoya Road (now Yan'an East Road) and Jisifei Road (now Wanhangdu Road), and built more than 180 buildings like bamboo, and then built a 3-story storefront house on Ningbo Road, Zhejiang Road, planning to roll up his sleeves and chop the waves in the real estate "blue ocean" and do a big vote. This is not too addictive, Huang Chujiu's vault seems to have installed a revolving door that never stops, recreating the bath de pool, hot spring bath, Luochunge Tea House, Huanglongtai Tea Shop, Jiufutang Fanzhuang, Jiufu South Goods Store, Mai Si Kai Candy Store, Fuchang Tobacco Company, Dachang Tobacco Factory and other large and small more than 100 merchants and enterprises, all the merchants gathered into the city, fireworks into a village, like a super commercial square with its own community.
Just when Boss Huang was full of ambition, a global economic crisis that began in the late 1920s struck violently, shencheng was depressed, and the ghosts of the family cried wolf. His package of business is deteriorating, real estate speculation has been tragically "Waterloo", capital turnover has failed, coupled with competitors to issue dark arrows, corporate "internal ghosts" have drawn salaries from the bottom of the cauldron, internal and external difficulties, the twilight of the day, Huang Chujiu is worried about the disease, a life whining! The Day and Night Bank immediately announced its bankruptcy and liquidation, and the vast number of depositors lost all their money, while the Green Gang tycoon Jin Rong, who had long coveted his industry, took advantage of the danger of others and snatched the "big world" into his own name.
——Excerpt from "The Legend of Shanghai Beach Finance", published by China Financial Publishing House
Author: Huang Yihai
Editor: Zhou Yiqian