On June 19, after the simultaneous launch of the "I Oath" product on the new Hunan client, Douyin, WeChat, Weibo and other platforms, it quickly swept the screen. On the day of the launch, mainstream media and platforms such as the People's Daily client and learning powerhouse made key recommendations at the top screen of the homepage, triggering a secondary communication boom. As of 8 a.m. today, backstage data shows that the number of participants has reached 5.37 million.
Innovative interaction has made the study and education of party history "tide". After the launch of the product, with its simple operation and strong sense of interactivity and participation, it swept the screen of major social platforms. Netizens have shared their exclusive oath photos to the circle of friends.
Take the oath together with the "Medal of Honor"
Not only the young people set off a punch card boom, but the old party members were even more passionate. This time, the winners of the "50 Years of Glory in the Party" commemorative medal on multiple fronts such as workers, peasants, merchants, and soldiers also experienced the "I Swear" product together, relived the oath of joining the party, and "crossed" to recall the oath and unforgettable moments!
Let's take a look at ↓↓↓
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(Peng Zhongqiu, retired professor of the National Defense Science and Technology University, deputy captain of the Changsha "Five Old Red" Volunteer Service Corps, Changsha "Five Olds" gold medal lecturer, party history education publicity team leader)
(Liu Quan, party member of Datang Xiangtan Power Generation Co., Ltd.)
(Tang Dabai, retired veteran newspaperman of Hunan Daily and famous photographer in Hunan Province)
(Wang Hao, former political commissar of the National University of Defense Technology and senior adviser of the Provincial Association for Science and Technology)
One of the popular punch points in the work "I Swear" is the orange island head.
Today, more than 100 party members and cadres and student party members from the Office of the Leading Group for the Study and Education of Party History of the Provincial Party Committee, Hunan Daily and Hunan Institute of Finance and Economics have come to the field to punch in online and offline to relive the oath of joining the party!
According to the main creative representative, the "I Swear" product is a blockbuster new media interactive product carefully created by Hunan Daily and New Hunan Client to celebrate the centenary of the party. The product takes the party history study and education as the theme, takes the "red landmark" and "oath to join the party" as the starting point, and takes the photo punch card interactive form that young users like to see nowadays, and the party history study and education is entertaining and educational. The sonorous and powerful background sound of the oath of joining the party, the carefully selected five red landmarks, the fashionable and trendy "dress-up" link, and finally the generation of the most beautiful oath photos, both "appearance" and "speech value", will further promote the study and education of party history deeply rooted in the hearts of the people.
(At the event site, many citizens and tourists scanned the code to participate in the creative interactive products of "I Swear".) ）
Since the end of March, under the guidance of the Editorial Board of Hunan Daily, the New Hunan Editorial Center has set up a product special group, held several planning meetings, discussed product topics, picture content, forms of expression, etc., optimized the product process for many times, lasted two and a half months, and launched the new media interactive product.
"The head of Orange Island is a place to witness the original intention of the Communists. Here, the young Mao Zedong became independent in the cold autumn, asked about the vast land, threw himself into the tide of the times, and set off a communist storm that swept through a hundred years. The relevant comrades of the Office of the Leading Group for the Study and Education of Party History of the Provincial Party Committee said that at the time of the in-depth development of party history study and education, Hunan Daily newspaper has made every effort to launch the new media interactive product "I Swear" and held a promotion activity in Orange Island to present a gift to the centenary of the founding of the party, fully demonstrating the strength of the party media in the study and education of party history, and will surely leave wonderful moments for celebrating the party's centennial birthday.