Are you happy? ——With a series of questions from CCTV. In the past few years, a large wave of CCTV celebrities who feel that they are "not happy enough" have chosen to leave.
Among these departing hosts, some were forced to leave, some had other life plans, and some were unable to cash in on the "benefits" corresponding to their "names". Some of them chose to start a business, some came to the school to teach and educate people, and more joined the hottest Internet industry, looking for opportunities to cash out their personal brands.
Simple Baidu found a long list of outgoing CCTV hosts
In recent years, with the rise of the sports industry and Internet +, the sports industry has begun to attract attention from all sides. In this case, CCTV sports channels are also facing a serious brain drain.
Commentators have joined Internet companies
From Huang Jianxiang, who became famous for the "Commentary Gate" battle as early as 2006, to Liu Jianhong, who joined LeTV Sports in a high profile, from Shen Fangjian, who was rumored to join PPTV with an annual salary of 4 million yuan, to Wang Tao, who started a business in the sea... Now, even Duan Xuan, the "big boy next door" who said he would work until the age of 70 on CCTV, has submitted his resignation to join the army of departures.
A simple list of CCTV sports celebrities goes
Once upon a time, Huang Jianxiang's departure was once discussed by netizens about the issue of truth. Sina Blog even opened up a section on this topic for netizens to take sides to debate.
Today, because the Internet has a unique advantage in the industry of sports, which has new news bursting out every moment, it is commonplace for excellent sports hosts to leave CCTV, but Zhang Bin and He Wei who stayed behind in CCTV look like outliers. In addition, there are people speculating, will the next one will be He Wei?
Everyone has speculated, will He Poet be next?
In addition, there is also an interesting place that in addition to huang Jianxiang, who left CCTV because of the "commentary gate", he has been less criticized, and these famous mouths have more or less been insulted by netizens in terms of commentary.
Among these criticisms, the more well-known ones are Liu Jianhong's "Entering la La" on the world bar, Duan Xuan's "don't understand the ball" and "pants gate", Shen Fangjian's Champions League final "one battle to become famous", Wang Tao's "football all kinds of hey" "plagiarism door"...
The controversy between Liu Jianhong and Duan Xuan
Everyone may be curious: why is the commentator who "does not understand the ball" in the eyes of netizens still a sought-after food in the market?
First of all, the narrator produced by CCTV is actually of a very high level. As the saying goes, "people are afraid of being famous and pigs are afraid of being strong", in CCTV has attracted much attention, there are many opportunities for exposure, and the improvised profession of commentators is inevitable to make mistakes, coupled with network fermentation, poor image of CCTV resource monopoly and difficult to reconcile, many of their mistakes have been invisibly magnified. In fact, as netizens commented, hosts like Duan Xuan, who have been immersed in traditional media for twenty years, put it in the online media, that is, the level of professional players hanging on the field, is still very effective.
Secondly, these well-known commentators have formed a certain brand image, which has a high reputation among fans, and they even carry a part of the fans themselves, and these fans often choose the commentators they are familiar with today when there are multiple broadcast platforms to choose from.
LeTV Sports replied to netizens after the suspension of Dong Lu, the protagonist of "Sleeping Door"
In the case of saturation of the copyright competition, signing the ace commentator has become the only way for major platforms to attract fans.
Of course, after Liu Jianhong and others join the company, they will not only engage in interpretation work, they will change their roles more, from the front desk to the backstage, from business experts to management talents, into the management of major companies, in addition, Wang Tao and other young commentators have also chosen a more arduous entrepreneurial path.
Does the "celebrity" in the system really have the business capabilities required by the current sports market? Not really.
On the one hand, China's sports market senior talent barriers, has not yet developed to the stage of a strong degree of demand specialization, in such a situation, the media as an industry that can speak, giving people the impression of "understanding sports", it is logical to become the manager of each company. On the other hand, the "celebrities" have accumulated many contacts and resources in the years when they were mixed on CCTV, and they can bring these resources to new companies, which is also part of their ability.
Of course, another topic seems that everyone is more concerned: where is Duan Xuan going?
Judging from his Weibo authentication, he is "talking about the ball" for his identity. And we look at Duan Xuan's Weibo, there are a lot of elements about ridiculing life and family warmth, for such a "Beijing boy" who does not seem to have much ambition, abandoning daily life and embarking on a hard entrepreneurial road, it may not be too likely.
If Duan Xuan does not start a business, the most likely thing is to join the hottest sports company in China. At present, the giants of the broadcasting industry mainly include Tencent, LeTV, PPTV, and although the layout time is not long, Ali and Wanda, which have strong resources, basically constitute Duan Xuan's possible next home.
An overseas bookmaker also based on these speculations and offered odds to predict Where Duan Xuan would go:
Duan Xuan's odds (from the ball merchant lottery)
Due to the test of former colleagues Liu Jianhong and Huang Jianxiang, LeEco, which has a lot of actions, is the most likely next home in the odds. Of course, considering that LeTV now has many big names in management positions and many excellent commentators, if Duan Xuan joins again, what level to join and how to coordinate the mutual relationship may be a headache.
Duan Xuan once hosted the show "E-sports World"
Some media speculated that Wanda Sports may be the best way out for Duan Xuan. Everyone may be deeply impressed by the "E-sports World" hosted by Duan Xuan, but unfortunately, with the suspension of the program, Duan Xuan cannot continue to play a skill in the field of sports games. In addition, it is well known that Wang Sicong, the son of Wang Jianlin, the backstage boss of Wanda Sports, has also flourished in the e-sports industry in recent years. (Related reading Mobile E-sports Pattern Formation: Wang Sicong's Alliance with 17 E-sports Companies Calls Tencent)
With the popularity of e-sports, the annual salary of game commentary can even be as high as tens of millions. If a big coffee like Duan Xuan, who has a background in game commentary, is really disappointed in Chinese football, will he just hit it off with Wanda Sports in the field of e-sports?
Duan Xuan, 43 years old this year, has been working on CCTV for 20 years, and the "big brother next door" who once loved to laugh has long become a "grandmother gray" hair color uncle. It is reported that after Duan Xuan submitted an application for resignation, the leaders were still retaining. Therefore, many fans and friends said: Brother Xuan still considers it, otherwise he will stay in CCTV! After all, after 15 years of football, I have already had feelings for this cheerful big boy who loves to talk and laugh.
No matter what choice Duan Xuan will make, CCTV has long become a "besieged city" - people in the system are scolded, but outside the system is a sought-after fragrant food. Perhaps as Tencent Sports wrote: CCTV attracts countless media people who want to become famous overnight to jump in without hesitation, but it forces back a soul that yearns for freedom. And between these stays and departures, it is bound to continue to move forward in the tide of the new era...
Duan Xuan's previous two Weibo posts made people sigh
Duan Xuan's twenty years of CCTV fate may have come to an end, but the scenes of fifteen years of football in the world still often appear in our memories.
Xuan'er, I hope you start again and all the best! Don't worry about CCTV ignorance, tianzu who does not know the king!