(On May 1, 2021, on Huangxing Road, citizens of "Changsha send you a Liuyang River" took punch card photos.) Courtesy of netizens)
From the heart-warming traffic lights, brilliant screen cloud fireworks to the tender and long-awaited pink zebra crossing, the May Day holiday, the circle of friends collectively powdered Changsha, and in the melody of "send you a Liuyang River", it was fiercely romantic. Huangxing Road Pedestrian Street, "Let's Sing Liuyang River" street punch card show let many foreign tourists stop and experience the feeling of KTV singing in the bustling crowd.
Creative fireworks with "stars in hand", original popsicles with "a Liuyang River", light shows that can write lyrics, sprinklers who teach you to sing... Shanshuizhou City, streets and alleys, online and offline, charm out of the circle, many fans and this affectionate city together, their ears into the "Liuyang River" kissing melody, in the hearing, vision, smell, touch full synaesthesia experience immersion, sing a song, perceive a city, fall in love with Changsha romantic self.
(In 2020, Changsha's "love signal light" was officially launched.) Photo courtesy of Changsha traffic police)
(On March 8, 2021, the zebra crossing on Changsha's Jiefang West Road turned pink.) Xie Yanxiong/Photo)
In the heart of happy Changsha, this "star" is the ideal that every one of you has been honed and still light, the world is lively, the city still remembers to light a cloud fireworks, illuminating the buzzing and silent expectations in our hearts; Still in every situation to care for the temperature of these tens of millions of pairs of "hands", with heart expressions, new formats, good policies, low house prices, encourage more people to practice the childhood memories of climbing on the shoulders of their fathers to "pick stars" happiness and looking up, and at this moment, Star City Changsha is such a "shoulder", understand your dreams, support your climbing, praise your dreams, and look forward to your struggle.
In this youthful and vigorous context of the sea of stars, Changsha has created a more vivid and interesting public opinion field, a more intimate and interactive social field, and a more imaginative charm stream with one after another, so that netizens across the country have the idea and impulse to "star", "always go to Changsha once", round after round to refresh the "3000 years old, more youthful" urban expression.
(On the first day of the Chinese New Year in 2021, a creative "cloud fireworks" "bloomed" on both sides of the Xiangjiang River.) Video screenshot)
In 2020, Changsha's net inflow of population is 410,000, behind this simple number, is one after another young people living in Beijing, Shenzhen and other regions, with a "better life" life plan, making choices for the stars. The publicity of a dream and a life, the connection between a person and a city, the direction of a city and a future, and the appearance of countless kinds of youth and Changsha singing and dancing together, all witness the ideal of the wave containing the flying boat in the turbulence of this hundreds of boats.
Some people say that this is a victory for urban marketing in the Internet age, and a winner for the new way of playing fashion media. In fact, behind the logic of planning, creativity and communication, reflecting the most precious perceptual wisdom of high emotional intelligence cities, the core value of this wisdom is "understanding people, paying attention to people, caring for people", paying attention to the living conditions, life needs and life experience of each person, caring for the collective emotional pain points and individual desires of each time and space node, and finding a vivid expression channel in daily life scenes to echo, resonate, conduct and converge, the energy field itself formed in the Internet surging itself has surpassed marketing The significance of precipitation and aggregation has been internalized into the core genes of urban temperament and regional culture.
(Crowded Taiping Street.) Infographic)
3,000-year-old Changsha, because it has a long history, she knows how to unleash her youth, understands that "youth is a contagious state", understands that youth should start from caring for every dream, start from magnanimity and every kind of creativity that challenges the norm, and such creative practice has gradually accumulated into a unique perceptual wisdom label and fashionable urban expression. For young people who have strong expectations for the "demand for a better life", from where to buy a high-speed rail ticket for a small long holiday, to the dream of finding a city to settle in after graduation, the tenderness and warmth contained in this "Liuyang River" can cast the most critical vote for their choice.
There are many dimensions of competition between cities in the future, and cultivating high emotional intelligence and enhancing perceptual wisdom based on cultural resonance may also become a compulsory course for cities in the stage of high-quality development.
【About the Author】
Gao Zhi, female, is currently the director of the management committee of Liuyang Cultural Industrial Park.