On October 20, Yami, the leading voice live interactive platform in China, announced a new brand spokesperson, Jinsha. Yami has always attached great importance to the quality and depth of content, in order to attract more talented users to gather here through the content precipitation of the platform, so that ordinary people can also have a stage to demonstrate their talents, and this hand in hand With Jinsha is also based on the fit of the values and concepts of both sides.
Brands look for celebrities as brand spokespeople, but also hope that through the celebrity effect can convey positive values to the public. Since its inception, Yami has delivered a bright report card with a solid and steady pace through diversified content gameplay, which has become an industry benchmark in the industry, so at this moment it is more responsible to output positive value concepts to more consumers, and the spokesperson with high national favorability is that powerful carrier.
As the "first love of the nation", Jinsha has been well known to the public since her debut, the first song album "Air" made Jinsha quickly popular in the circle, and the clear and sweet singing voice is the impression she left on people at the beginning, and songs such as "Summer Blown by the Wind" and "Star and Moon Myth" still have a high degree of singing. But she has always had the courage to challenge herself, subverting the public impression of the past with her singing and dancing strength in "Sister Riding the Wind and Waves". After the ups and downs of the entertainment industry and the tempering of the years, whether it is a film and television screen or a music stage, as long as the goal is determined, it will go all out, and today's Jinsha has more tenacity and strength in addition to the gentleness and tranquility of the past.
Yami's brand philosophy is highly compatible with this personality quality of Jinsha. Yami takes the content gameplay as a breakthrough and integrates a variety of content gameplay such as Pia drama, FM radio, talk show, audiobook, music, etc., to increase the entertainment and interactivity of voice live broadcasting. At the same time, Yami has also expanded a variety of content categories PUGC variety shows, and the existing content is: music to "Rapper Alliance", "Cloud Bar", "I am a big star", etc., talk show to "Mouth King", emotion to "Constellation CP", interactive to "Drama Please Take Place" and so on.
These variety shows are dominated by the official series of activities, Yami hopes that by highlighting the talent-level differentiated content creation, the strategy of ascetic internal strength highlighting strength can produce exclusive high-quality content at the same time, but also to discover high-quality anchors, emerging singers, talk show actors and other elite talents, open the Yami star-making plan, provide platform resources and professional guidance for platform head anchors and excellent guilds, and provide them with a bigger stage.
In addition to daily activities, Yami also links up with some well-known variety shows in the industry to provide an ascending channel for more high-quality anchors. In May 2021, as the designated voice live broadcast platform for the 10th anniversary of The Voice of China, the contestants from Yami had the opportunity to pass through the national audition finals of The Voice of China, came to a more shining spotlight, and achieved a real transformation.
In this event of Jinsha endorsement brand, the follow-up will also allow the anchor to obtain the opportunity to interact with the star at zero distance by co-creating the theme song with the star, and more three-dimensional rendering of the image of the talented artist behind the live broadcast room, so that users and fans can also harvest interesting and valuable personalized content.
On the other hand, as a live broadcast platform, Yami hopes to drive anchors to output high-quality, highly interactive and characteristic content to users through official content output, while also effectively participating in it as a user, providing users with more opportunities to interact and link with anchors.
This time, Yami chose Jinsha as the new brand spokesperson, which is an important part of Yami's attack on the pan-entertainment incremental market. The combination of the national goddess Jinsha + the industry benchmark Yami is not only a complementary momentum between the spokesperson and the brand, but also a chemical reaction of the superposition and integration of each other's characteristics. I believe that with the continuous positive and healthy development of the industry, Yami will continue to become the voice of more ordinary people!