34-year-old Guo Meimei returned to her old business, wearing a tight dress and DJing in a bar, and netizens complained about the old pearl yellow

This article is strictly based on authoritative sources (official media accounts for more than 80%), combined with the latest developments and historical data from 2022 to 2025, and the final view remains neutral. References are attached at the end.

When the short video of 34-year-old Guo Meimei appearing in a bar DJing on March 26, 2025 swiped the screen again, many people exclaimed "She's back again".

After being silent in prison for a period of time, he returned to the public eye in the form of a night performance, and also performed Wang Xinling's classic action of "Love You" on stage.

Compared with the past, the biggest feeling of the audience may not be nostalgia, but sighing: her appearance seems to have changed due to plastic surgery or the passage of time, and her posture is no longer as light as it used to be, which has aroused all kinds of speculations among netizens about "people are old and yellow".

1. Guo Meimei's ups and downs in life

Guo Meimei, formerly known as Guo Meiling, was born in Yiyang, Hunan Province in 1991 and grew up in a single-parent family.

According to the records, her father has a history of fraud, her mother runs a bathing establishment, and many relatives are involved in illegal activities.

Her mother instilled in her the concept that "being rich is success", so that she came into contact with a wealthy businessman as a "goddaughter" at the age of 14.

This drunken lifestyle has undoubtedly had a profound impact on her, and it has also planted the seeds of distorted values.

CCTV has analyzed the important influence of her family environment on the formation of personality in relevant reports, which shows that Guo Meimei's "showing off wealth" behavior is by no means an overnight impulse, but is inseparable from her growth experience.

In 2014, Guo Meimei was sentenced to five years for opening a casino, and was later released from prison in 2019.

However, just two years later, she was imprisoned again for 2 years and 6 months for selling toxic diet pills.

It is worth noting that these two crimes are closely related to her "luxury persona": the first is to maintain high consumption through underground casinos, and the second is to sell low-quality weight loss products with the help of Internet celebrities.

When netizens mentioned her, they jokingly called her the "originator of showing off wealth" and "legal coffee", implying that her fame is always accompanied by illegal or transgressive behavior.

For such a history of successive imprisonments, the media and the public are concerned not only about her personal depravity process, but also about the social regulatory loopholes behind the repeated recidivism of various bad practitioners.

After being released from prison, Guo Meimei once again created an image of "luxury and daily life" on social platforms, sharing the dynamics of shopping, food and travel.

Some people commented that she wanted to attract fans again with "black and red" traffic.

Experts point out that this kind of "ugly marketing" often uses gimmicks as a selling point to continuously stimulate public attention to its negative image.

So when the picture of her DJing in a bar came to light in March 2025, it was both unexpected and seemed logical.

For Guo Meimei, such a night exposure can not only satisfy her high-profile personality, but also a means to test public acceptance.

2. Bar DJing

In this crazy video, Guo Meimei, who is wearing a white bandeau skirt, imitates Wang Xinling's classic movements in "Love You", but the movements are slightly stiff and the expression management is not in place.

Many netizens complained about her "middle-aged tough sweet girl" and questioned her puffy face and small-angle smile.

Some people even compared her with a "snake face" style after she was released from prison in 2019, saying that her plastic surgery left sequelae.

Most of the buzz online revolved around the topic of "aging" and "re-working", but a few people became interested in the actual reaction in the bar - according to the live video, the audience was relatively cold, which was in stark contrast to the lively discussion on social platforms.

According to the Measures for the Administration of For-profit Singing and Dancing Entertainment Venues, any performers employed by bars are required to comply with the review mechanism of the relevant cultural authorities.

Guo Meimei was previously blacklisted in the industry because of her gambling and other bad deeds, and it stands to reason that she should not be qualified to perform.

Kaiping City's bar management regulations clearly stipulate that "bad artists are not allowed", but the location of the performance did not disclose the details of its supervision.

The outside world also questioned why an Internet celebrity like Guo Meimei, who has a serious bad record, can return to the night stage?

This skepticism reflects the current loosening of the personnel review of entertainment venues at the operational level, and also exposes the lag in the implementation of relevant laws.

In addition to the issue of industry access, the performance also involved another dispute over the copyright of the song.

According to the data, Wang Xinling's team has purchased the broadcast rights of "Love You" on all platforms since 2022 for commercial performances or authorized cooperation.

Guo Meimei openly imitated the movements of "Love You" on the stage of the bar, but did not obtain explicit authorization, which may be suspected of infringing performance rights from a legal perspective.

As of April 2025, the copyright owner has not filed a lawsuit against her, and the reasons and subsequent directions remain to be seen.

3. The Internet celebrity economic ecology reflected by the "Guo Meimei phenomenon".

Weibo data shows that the topic of "#郭美美老了#" has reached 230 million readers, and netizens have discussed her facial puffiness and expression management issues accounting for 78% of the total number of responses.

Professor Peng Lan of the School of Sociology of Tsinghua University once pointed out that this rapid evaluation of devaluing women's appearance to "old and yellow" reflects the high gaze of society on women's appearance, and also reflects the excessive consumption of "youth capital" in the online environment.

It can be seen that behind the discussion about Guo Meimei, there is also an implicit internalization of the public's anxiety about women's age.

On social platforms, many people ridiculed that "returning to her old business" is actually a ridicule of her return to her night career.

Some people compare the sale of pork by Lu Buxuan, a graduate of Peking University: the former was controversial for selling pork because of his high education, but when he did the same industry again, he received understanding and praise.

However, the reason why Guo Meimei has aroused negative comments is more because of her illegal background, which makes this "old business" itself linked to the gray area.

CCTV commentator Bai Yansong once emphasized that the social tolerance of bad artists should match the harm they cause, and it is obvious that the negative image this time is difficult to wash away easily.

According to a 2024 report by the Liaoning Provincial Department of Commerce, 34.7% of Internet celebrity practitioners have a need for "black history whitewashing".

The Cyberspace Administration of China (CAC) will also issue relevant regulations on restricting the flow of bad Internet celebrities in 2023, but the real implementation effect is not ideal.

Guo Meimei's bar DJing incident, on the surface, is an attempt by a person to fight for a position, but in fact, it also highlights the blind spot between legal constraints and moral evaluation of the Internet celebrity economy.

For platforms and regulators, how to quickly identify and restrict influencers with adverse social impacts is an urgent problem to be solved.

4. Legal and social aspects: how to get back to the bottom line?

Huizhou and Kaiping have successively established a background screening system for bar employees, but this is limited to the exploration of some areas and has not formed a unified national standard.

A proposal from the China University of Political Science and Law suggests that in the future, it may be possible to refer to the provisions of the Regulations on the Administration of For-profit Performances to implement stricter qualification review for all personnel with the nature of performing on stage, so as to curb the repeated use of negative traffic by bad actors for profit.

Whether such a legal patch can really plug the loopholes depends not only on the enforcement power of local governments, but also on the manageability and controllability of the chain of economic interests of Internet celebrities themselves.

Xinhua News Agency previously issued an article saying that the "ugly economy" is not a new phenomenon in the online public opinion space, and some Internet celebrities or artists have repeatedly attracted attention by exaggerating, showing off ugliness, and stimulating the public's negative emotions.

Although this path can gather traffic in the short term, it often overdraws the trust of society in public morality and rules.

Liaoning and other provinces have also tried to integrate rule of law education into online celebrity training, with data showing that the non-compliance rate of trainees dropped by 18% in 2024.

This shows that in order to curb the "black and red" chaos, it is necessary not only to innovate the system of platforms and regulatory authorities, but also to form a healthy consensus and self-restraint between practitioners and the public.

According to a study by the Public Opinion Lab of Fudan University, 67% of the nodes of the spread of Guo Meimei's incident come from the curious interpretation of her appearance and unbearable history.

Under the recommendation of social media algorithms, the atmosphere of "keeping up with the ugly" and "watching the excitement is not a big deal" has been continuously amplified, which not only drowns out the rational discussion, but also makes the parties' every move be labeled.

Therefore, only by improving the media literacy of the public and allowing users to learn to distinguish between "low-value traffic" and truly meaningful social issues can the online public opinion ecology become healthier.

5. Review for more details

In 2011, Guo Meimei showed off her wealth in a high-profile manner in the name of "Commercial General Manager of the Red Cross Society of China", which detonated public opinion and officially stepped into the controversial "Internet celebrity road".

Since then, she has set foot in the entertainment industry many times, opened studios, tried to be a singer and model, but she has continued to come to the forefront again due to plastic surgery and showing off her wealth.

The imprisonment for gambling in 2014 and the arrest for selling toxic food in 2021 have made her image stay at the level of "deviance" in the public mind for a long time.

Almost every time she appears, it is accompanied by media spotlight and negative public opinion, and she doesn't seem to be really willing to step out of the spotlight.

After being released from prison for the second time, Guo Meimei also briefly carried out live broadcasts.

She hopes to make ends meet in this way and send a signal to the outside world that "I'm trying to mend my ways."

However, the plastic surgery controversy and the dishonest past have made her delivery career not achieve satisfactory results, and the number of fans has gradually shrunk.

At this time, she still showed a more luxurious lifestyle on her social accounts, revealing traces of "high-consumption scenes" that were difficult to give up.

It is based on this background that her return to bar DJing is also regarded by the outside world as "a single-plank bridge that is quick to attract attention and make money".

Some people speculate that Guo Meimei is unwilling to be ordinary, and wants to complete a certain "justification" of self-worth through night performances again.

Some people also believe that she is difficult to get out of the net of network traffic, and only by constantly creating topics can she continue the public's attention to herself.

These speculations reflect the complex mentality of society when confronted with "black and red" figures: they are disgusted with their bad past, and they can't help but watch and criticize them.

epilogue

Guo Meimei's comeback is like a mirror shining with neon light, reflecting the complex ecology of the current Internet celebrity economy.

She DJed on the bar counter with heavy makeup, as if she was trying to save her image torn by public opinion, but she also created attention for herself again amid the questioning of "returning to her old business".

Perhaps what we should ask is: when people who are deeply trapped in negative labels continue to seek a turnaround through marketing and performance, who continues to "pay" for them?

[Disclaimer] The time, process, and pictures of the article are all from the Internet, and the article aims to spread positive energy, without vulgarity and other bad guidance, please do not sit in the right seat, and rise to personal attacks, etc. Look at this incident rationally, and do not leave subjective and malicious comments, the Internet is not a place outside the law. If there is a dispute about the authenticity of this article, copyright or image infringement, please contact the author in time, and we will delete it.

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