"TV sales continue to decline because young people don't like to watch TV?"
I don't know when young people seem to have become the "back-to-back" of a series of social problems. According to statistics, the retail sales of TV will drop to 3.8 million units in 2024, and the retail sales will only be 14.7 billion yuan.
Experts blame all this on the fact that "young people" don't like to watch TV, but they don't say anything about "member viewing" and all kinds of advertisements on TV.
These so-called "experts" may not have investigated at all, and they have put a pot on young people, but they don't really think about why people don't like to watch TV today.
So is the problem of TV sales really because of young people? How can TV get out of the predicament of declining sales?
What is the reason for the continuous decline in TV sales?
In the opinion of some "experts": young people don't watch TV because young people don't buy TV, and young people don't buy TV has led to a continuous decline in TV sales. So, young people are fully responsible?
According to the sales data in recent years,The continuous decline in sales in the TV industry,It's no wonder,Although in the eyes of many people, this data is really low and a little scary,But it's helpless,That's the case。
In the face of the current TV market, it can be described as a dead air,In the face of the dilemma of double decline in volume,Major TV manufacturers can only hold their foreheads and sigh。
As for the reason for the precipitous decline in TV sales, it is actually very clear, mainly because people have no longer only one way of entertainment nowadays.
Especially for young people, mobile phones, computers, and tablets are more interesting than TVs. In addition, compared with the long news and long TV dramas on TV, people obviously prefer the mode of short videos.
You must know that at present, the average daily usage time of short videos has exceeded 3.5 hours, and fragmentation can be described as a "complete" traditional TV model.
In addition to the impact of the short video platform,There is,Nowadays, it's really harder to watch a drama on TV than to ascend to the sky,It takes about a minute of advertising to turn on,After opening, you are faced with various interfaces like puzzle pieces,You still have to find the application you want to see。
Many manufacturers blindly expand their functions, introduce various video software, add various advertising pop-ups, and recharge activities, but all popular TV series require membership, but the price of different software members is different.
The key is that I really rushed to the members to watch it, and there are super long advertisements, and if you want to skip the ads, you have to fill the membership, and when you finally see the drama, it is far less beautiful than the publicity. So, it's no wonder that young people don't want to watch TV, they really have more than enough and the balance is insufficient.
And those who are persecuted by those complicated functions are mainly the elderly in the family. As the main force of today's TV users, there is no way to start in the face of a jigsaw puzzle-like interface.
The elderly want to watch a TV but don't know how to operate, finally find what they want to watch, and have to recharge, many old people are not willing to spend more money so they choose to turn off the TV.
How can TV get back into the eyes of the people?
In fact, many people buy TV to feel the atmosphere of a family sitting around watching TV,So they chose to buy TV,But because of the high rate of living alone,Many people can't go home in other places,And many families give up the idea of buying TV。
In addition to the above reasons,The saturation of the market is also an important factor affecting TV sales,China's smart TV penetration rate is as high as 90%,And the life of TVs is relatively long,So people's desire to buy new TVs is not strong。
When the current TV manufacturers are still struggling with how to attract young people to buy TV, how to make young people love TV, young people have already defined the "screen" with mobile phones, and a palm is the whole world.
In fact, the essence of the continuous decline in TV sales is the confrontation between the products of digital civilization and industrial civilization, as the old saying goes, new things will replace old things, just like the steam age will replace the agricultural age, and the industrial age will replace the steam age.
Is the TV industry going to die? Is it really hopeless? Of course not. Although many TV manufacturers are reluctant to admit it now,But the backwardness of TV is an indisputable fact,In order to change the predicament of TV,It is not enough to blindly increase TV functions。
Actually, pay more attention to a few points, the TV industry is still saved. First of all,It is that large-screen TVs have to continue to be done,For people in the past,75Inch TVs are already giants,But now85Inch is the mainstream model。
Because for many people, the bigger the screen, the more shocking it will be when chasing dramas or playing games, and the more details can be seen. When it comes to TV, big is good.
THERE IS ALSO AN IMPROVEMENT IN PICTURE QUALITY, SUCH AS MINI LED TV, UNIQUE ZONAL DIMMING TECHNOLOGY, COLOR REPRODUCTION, AND FAST REFRESH RATE AND RESPONSE TIME. It is guaranteed to provide users with a better viewing experience.
AT PRESENT, MINI LEDTV CAN BE SAID TO BE THE LEADER IN THE CURRENT HIGH-END DISPLAY CATEGORY, AND THE MARKET SHARE OF MINI LED ONLINE AND OFFLINE HAS EXCEEDED 20%, AND THE DOMINANCE IN A SHORT PERIOD OF TIME IS STILL VERY STABLE.
There is also the development of energy-saving TV,Although in recent years,People's recognition of the concept of environmental protection has been deepening,But the electricity cost saved by energy-saving TV is compared with what was described in the publicity,There is still a bit of a gap,So energy-saving TV still has a lot of room for improvement。
The last is high brush TV,High brush TV has to continue to work hard。 At present, 120Hz and above TV omni-channel are growing rapidly, and 144Hz and above products are growing.
In general,The TV industry is not hopeless as experts say,If TV can't be sold, you should find more reasons from yourself,Diversification of TV functions,It did have a certain effect before。
The future trend of television and the significance of television to Chinese
So, although the TV industry has introduced many new features in order to innovate, it is still necessary to do a lot of research and listen carefully to the voices of users. In this way, we can really consider the user, and we are expected to usher in a breakthrough again in the foreign world.
For TV manufacturers, whether it is from the display technology innovation, or in line with the mainstream values of the development of environmental protection, it is a way for TV manufacturers to seek a new way out.
In fact, the reason why TV cannot completely decline,Or because it has a function that can never be replaced,That is, the cohesion of the family,The warm atmosphere of a family sitting around watching TV has long been deeply rooted in the hearts of the people。 Sitting around the family to watch the Spring Festival Gala has long become one of the important ways for Chinese to celebrate the New Year.
As an old man who has been throughout our era, television may one day disappear in the long river of history, but it has left a mark on the hearts of our generations and has long become one of our most important memories.