OPPO"瞄准"Apple。
Author | Hao Wen
Edit | Interesting business consumer group
Following the power of the mid-range machine, OPPO began to show its "muscles" again.
On the evening of February 20th, OPPO launched the latest generation of folding screen flagship mobile phone Find N5, which has an unfolded thickness of 4.21mm and a folding thickness of 8.93mm, becoming the "world's thinnest" folding screen mobile phone, with a starting price of 8999 yuan.
Source: Weibo screenshot
Although each manufacturer's folding screen mobile phone will work "thinness and lightness" once it is launched, it is still relatively rare to have a "paranoid" attitude like OPPO that pursues extreme thinness; OPPO also seems to intend to use this technology display to reflect its own technological accumulation and innovation capabilities in the field of folding screens, and further consolidate its competitiveness in the high-end mobile phone market.
From the perspective of pricing strategy, the starting price of 8999 yuan is directly aimed at high-end user groups, and the overall pricing is reasonable but lacks surprises. "Fun Solution Business" observed that many netizens feel that the pricing of the OPPO Find N5 is higher; Among them, some netizens said, "I will definitely buy it from 7000", "The appearance is very good-looking, and the functions are powerful, but it is a bit expensive".
Source: Screenshot of Douyin
In the folding screen market, OPPO faces a lot of challenges in "head-to-head competition" with the Samsung Galaxy Z Fold series and the Huawei Mate X series. This time, can OPPO successfully gain a foothold in the high-end market with the Find N5 folding screen phone?
01.Find N5的“平衡”
In the foldable market, it is often difficult to achieve both thinness and practicality, and the OPPO Find N5 tries to find a new balance between the two.
Whether it is the Snapdragon 8 Extreme processor, 5600mAh large battery, 80W wired + 50W wireless fast charging, and IPX6, IPX8, IPX9 full-level waterproof, it is enough to show that this mobile phone has a full performance and experience. This product strategy also shows that OPPO places more emphasis on portability and convenience for daily use, rather than simply piling up parameters.
However, for a long time, there has been a natural contradiction between folding screen mobile phones in terms of thinness and durability, heat dissipation, battery life, etc., since OPPO has chosen an extremely thin and light road, this will inevitably be accompanied by a series of trade-offs.
Source: Screenshot of OPPO's official website
First of all, the thin and light body means that there are more demanding requirements for hinge structure, screen stacking, body materials, etc. The Find N5 features an innovative titanium hinge design that is stronger than its predecessor and significantly more durable and stable. However, whether the extremely thin and light design will affect the durability of the hinge, and whether the crease will deepen after long-term use, remains to be tested by the market.
In addition, the imaging aspect may be a relatively weak link for this new device. Due to the limitations of the thin and light body, the OPPO Find N5 has a certain degree of downperformance compared to the previous generation, especially the 8 million pixel ultra-wide angle lens, which is far behind the previous generation's 48 million pixel image specifications, which may have a certain impact on the user's shooting experience.
Source: Weibo screenshot
However, OPPO still gives the Find N5 its own flagship the full set of algorithms and functions that it should have, and achieves a relatively good image experience under the same level of hardware.
Compared to the previous two generations, the Oppo Find N5 has changed the overall product definition, making the core selling points of the phone, with the business features of the thin, durable and software system becoming the core selling points of the phone, while the imaging function gives way to the first two items. Of course, for users who are accustomed to using folding screens for image creation, the Find N5's image downgrade may become a dissuasive factor.
02.OPPO"瞄准"Apple
In the folding screen market, thinness and lightness are only one of the dimensions, and the overall experience of users is also crucial. Although the Oppo Find N5 has made some trade-offs in terms of imaging system, it has made up for it in terms of system optimization and ecological experience.
At this press conference, OPPO spent a lot of space on the mobile office experience, especially the Find N5 "remote control computer" function to achieve the interconnection with Apple's Mac ecosystem, not only support password-free login to the same accountMac, but also equipped with a virtual Mac keyboard and trackpad, so that cross-ecological interconnection is no longer a problem.
Source: Screenshot of OPPO's official website
At the same time, with the empowerment of ColorOS and AI, OPPO Find N5 supports file format conversion and file scanning, and the interconnection with Apple's ecological products is also more convenient. And it supports a one-sentence application of three-point screens, plus Xiaobu Assistant has been connected to the full-blooded version of DeepSeek, which can significantly improve office efficiency.
In fact, for both Mac and Android phone users, for a long time, the options for interconnecting the two were extremely limited. In the past, HandShaker was one of the few options available on Hammer phones, but because the app hasn't been updated for years, it is no longer compatible with today's mainstream flagship models.
Nowadays, more and more Android manufacturers have begun to focus on compatibility with Mac, and OPPO is deeply bound to the Mac ecosystem this time to provide a seamless cross-platform collaboration experience, which just fills this gap in the market.
What's more, because the Huawei Mate X series is deeply integrated into the HarmonyOS ecosystem, the Samsung Galaxy Z Fold series relies on the One UI ecosystem to form a closed loop of productivity, while OPPO has chosen to take a different path and target Apple's user group. This strategy not only helps OPPO find a new direction of differentiation in the folding screen market, but also gives it the opportunity to penetrate a wider group of high-end business users, especially those who are accustomed to using Macs, but are not willing to be fully bound by Apple's ecosystem.
Source: Canned Gallery
For being accused of "digging into the corner of Apple", OPPO is not shy about it; Previously, Liu Zuohu, chief product officer of OPPO, said bluntly: "We just want to convert Apple users, to put it bluntly, so that Apple users have another choice." ”
Overall, the Find N5 is trying to leverage the high-end user market through an ultra-thin design, comprehensive hardware configuration, and Mac connectivity experience. Despite the trade-offs in terms of imagery, this foldable flagship phone still achieves a balance in the core experience. However, the competition in the high-end mobile phone market has never been just a hardware battle, and it still needs time to verify whether the OPPO Find N5 can truly win the recognition of the market.
But what is certain is that this folding screen mobile phone is not only a product for OPPO to show off its muscles, it is also an important layout for OPPO to enter the high-end folding screen market; It's just that the road to high is destined not to be easy.