"Express Jun and Xi Rui Talk about Japan No. 20210126078"
According to Japanese media sources, the new movie "The Forest of Empty Cicadas" starring Noriko Sakai will be released on February 5, will her comeback be recognized? Doraemon 50th Anniversary Ukiyo-e will be open for pre-order, what will it look like when animation and ukiyo-e are combined? SNOW MAN was the first on the public trust chart, and the weekly sales of both singles exceeded 500,000! How exactly did the famous Japanese cosmetics brand Gaosi was founded? What did founder Kobayashi Konzaburo go through on the eve of The founding of Gauss? So today let the express report jun and small partners talk about these topics.
Noriyuki Sakai Starring "Sky Cicada No Mori"
New Trailer Released on February 5
The new movie "The Forest of Empty Cicadas" starring Noriko Sakai will be released on February 5, originally scheduled to be released in 2014, after seven years, after experiencing various twists and turns such as the collapse of the production company, it has finally been re-scheduled for release, and Noriko Sakai's performance in the play is called a dream starring work by the industry.
On August 2, 2009, after the Japanese media exposed the news that Noriko Sakai had absconded from drug abuse and fear, a generation of national goddesses retired.
The film is the first film starring Noriko Sakai after her comeback. It tells the story of a wife who has been missing for 3 months and returns to her husband, but the husband says that she is not herself, and the story is entangled in the emotional entanglements of various adults and the issue of property inheritance.
Doraemon's 50th anniversary ukiyo-e is scheduled for sale
To commemorate the 50th anniversary of Doraemon, this ukiyo-e woodblock print made has 50 different Doraemon shapes, and the center of the print is Doraemon's 50th anniversary logo. Priced at 18,000 yen, it can be ordered by appointment at the Ukiyo-san Kobo at noon on January 30.
Nine-member group SNOW MAN's new song "Grandeur" won the Trust Chart Of the Week single chart, the number one sales result, and the 7th place on the chart is also Snowman's single "KISSIN' MY LIPS/Stories"
Both singles sold more than 500,000 copies in the first week, and they are also the group that achieved this result in the 10th group of male artists after KinkiKiKids/arashi.
Kobayashi Kosaburo on the eve of the founding of Kosai [Novella]
Last time we talked about Tanabe, the head of the factory, and began to train Kosaburo as a disciple.
Yes, this is the time when Kosaburo began his apprenticeship, not only working hard to do basic work, but also learning various skills that are essential in the cosmetics industry later.
Soon it was 1912, the year when the Meiji era in Japan ended
Japan entered the Taisho era in this year. Taisho has just begun, Japan is in chaos, various political instability, prices soared, but at this time the cosmetics industry ushered in explosive growth, the demand for cosmetics exported to China is rising, Toyodo has always insisted on doing OEM work, because the price is reasonable, at this time the order soared, without any advertising, the income is more and more. In the third year of Taisho (1914), World War I broke out and Japan began to participate in the war.
(Taisho era cosmetics advertisement)
At this time, Takasaburo has not only paid attention to technology, but also began to pay more attention to the political situation.
Yes, after all, for war, no matter who will pay more attention. But Kozaburō focuses not only on current political news, but also on the opportunities brought about by more industry changes. At that time, Kosaburo sorted out the battle situation every day, trying to predict what the future impact would be. At that time, the high-end products of the Japanese cosmetics industry were all from France and Britain, and all imported products would be affected because of the war. Because imported products can not enter, so the domestic economy has brought great stimulation, in fact, in addition to cosmetics, domestic demand in all walks of life has become more intense, the Tokyo stock market soared, this phenomenon is also known as: the war economy.
This is a bit like the current situation, the increase in domestic demand, stimulating the rapid development of many domestic brands.
That's right, that's it. At that time, with the increase in demand in the cosmetics industry, the company once again ushered in a climax of orders, no matter how overtime employees worked, the factory had become unable to increase production capacity. At this time, there was a voice within the company to build a factory in Southeast Asia, and for such a change, Xiao Sanlang, who was a hot-blooded young man, was an absolute supporter.
At that time, Japan had always advocated that young people should fly south. The south here is not the south of Japan, but specifically southeast Asia. Under the influence of such advocacy, many enthusiastic young people were ignited, and Kosaburo was one of them. He wanted to ask the company to expand in the south, but such a big decision still needed to be approved by his family. So he went home to explain his heart to his mother and friends, but he did not expect that his friends reminded him that you are a type of hot-blooded person, and if you want to go anyway, you must attach a condition, that is, continue to work in the current company for ten years, if you still want to go in ten years. That means the South is waiting for you. Seeing this, Kosaburo finally figured it out, I was indeed too young, thinking too little, so I gave up this idea.
Fortunately, I gave up this idea in time, and one wrong step may not have the current Gaosi.
In fact, at that time, not everyone agreed, they were all so impulsive, and one of them was the president of the company. He said: The current economy is very good, this is because of the war, and the war will end sooner or later. Everything will return to normal after the war, and how good it is now, how bad it will be after the war is over. ~ But after all, there are still people who agree, so the president still sent his son to the field to investigate, but after the end of the inspection, he came to the same conclusion, there is no need to take the risk to build a factory in Southeast Asia, focusing on our current OEM, it is the most secure. This also verifies that the advice of Takasaburo's friend, the more you face the opportunity, the more calm you must be.
It is that sentence, others are afraid, I am impulsive, others are impulsive, I am calm.
Yes, perhaps it was this incident that made Kozaburo realize some philosophy of life. From this time on, Kozaburo began to like to read books, reading books in various fields, from books of aspiration to books of philosophy, recalling the famous quotes he saw at that time, and looking for biographies of various celebrities.
It didn't take long for the first biggest difficulty in Takazaburō's life
Yes, there was an event that was very big for Kozaburo at that time, and it was this incident that made him decide to be in the cosmetics industry for the rest of his life. One day when he was stirring the perfume raw materials, he accidentally broke the container, the container was filled with perfume raw materials, all poured out, that is, the value of the current millions of yen perfume raw materials, raw materials scattered everywhere, because it is liquid, so there is no way to remedy. Kosaburo bowed his head in remorse and waited for the president to scold. This was a loss that he could not afford to accompany, and he thought in his heart that this time he was definitely going to be expelled.
But the president at the time came over, just looked at him, and went back to the president's office.
Kosaburo didn't understand why at the time, and thought that the president would definitely look for me after that, so he waited for 2 days, 3 days, and a week, and the president did not come to him.
At this time, there was also a joke, because the toilet of the factory was on the first floor, and the leakage of perfume raw materials led to the toilet being incense, and once a guest came to visit, he was surprised and said; sure enough, it was the most powerful company in the perfume raw material industry, and even the toilet was not a general incense. Hearing such praise, Kosaburo became even more self-conscious. The expected blame did not come until the president's death, and there was not a single perfume incident mentioned, and it was in this self-reproach that Kosaburo continued to work and continue to grow. Later, he finally understood that this was called "wordless scolding", and at the same time, he also understood what was called "wordless love", which also became his method of managing subordinates, managing GaoSi, the meaning of commander, and from this moment on it entered his bones.
In 1917, when Japan still had a system of national military service, Kosaburo went to join the army
In the two years that Kosaburo went to join the army, the First World War ended, and the post-war economic panic did not come immediately, but continued to grow. After returning from the army, the company arranged for him to go home to visit his relatives first, and when he returned home, Konzaburo saw that his family had started a soy sauce business, and it was getting more and more prosperous. At this time, my mother and brother said that there was a shortage of manpower in the house, hoping that he could come back to help. After thinking about it, Kosaburo decided to quit his job and go home to help his family clean up the soy sauce factory together.
He and his brother went to the home of their master Tanabe to express their resignation.
In fact, this decision is really quite sudden, just like the previous few years he wanted to go to Southeast Asia to develop, of course, in essence, it was impulsive at that time, and now it is pragmatic to help the family earn the money in front of them. When Tanabe heard Kozaburō say that he was going to resign, he was surprised and said, "I never dreamed that you would resign, have you forgotten what the president said before?" No matter how good the economy is now, there will always be a recession. If you go home, you have only chosen one path, and in case of a recession, you have no way out. But if you've been in the company, even if there's something sudden, the company can help you. After a heart-to-heart conversation, Kozaburō gave up the idea of resigning. After this unsuccessful resignation, After coming into contact with more excellent predecessors, Kosaburo looked back on his life so far, and he began to torture his soul, thinking about "What is life", "What is the most important thing for people", "Why are people born", these three questions made him decide to fight in the cosmetics industry all his life.
In 1921, the president of Toyodo retired, and a new president took office, preparing to transform the company
This is an important choice for Toyodo, from the previous foundry, to transform and sell its own products and build its own brand. Konzaburō was entrusted with the responsibility of becoming the company's first salesman, which was also the year he ended ten years of familiar manufacturing work and began a new life. At that time, Kosaburo faced two problems to solve, the first was that he had never done sales and did not know how to sell. Second, because Toyodo has always been a foundry, although the products are very good, but the merchants do not know them.
At that time, no one wanted to buy their goods, even if it was just in the store.
Konzaburo, who was rejected every day, was not discouraged, but from morning to night, he went to drugstores and cosmetics stores in Tokyo to sell goods. Slowly sales have improved, because the product quality is excellent, customers who have used it have returned to buy again, and have begun to put their goods in stores. At the same time, Kosaburo discovered his unique sales skills and used them to successfully make sales easier and simpler.
What is this trick?
Haha, this technique we put in the final back to talk about it. Let's go back to modern times and listen to some of the songs we know about Gossy, we've selected 6 songs that are very good to listen to and have stories to share with you.
2018 High-rise, Fasio Eyelash Plasters "YakoneMoto's Undue Eyelashes"
The advertising song is EーGirls' "It's Nice to Say I Love You"
The impression is always EーGirls singing and dancing, and this song is their first attempt at lyrical songs. This song tells a sad love story, and the MV is also filmed by the well-known director Tetsuya Nakajima, showing the girls who are hurt because of love and reunited because of friendship, showing the deepest emotion. Just like the name of the song: it is good to say that I love you, this song not only set up a separate media account that year, but also became a romance novel because of the touching plot.
November 2018 High ESPRIQUE (Esprique) ed.
The advertising song is Kubota Toshinobu's So Beautiful, in the TV commercial Kitagawa Keiko participated in the starring, in the advertisement, Kitagawa Keiko's bright red lipstick, and her gorgeous appearance, the biggest charm of the product is fully interpreted. In particular, Kitagawa Keiko's smile makes many girls want to have such a magical lipstick.
Next up is an advertisement for Kosai, an anti-aging product, Astablanc
Astablanc [Hari Elasticity Experience Kit Limited Kit]
The advertising song is one of Moraka Chiari's old songs, "Even If I Become an Old Lady", which was senri Mori's 16th single released in 1992. Just like the title of the song, even if I become an old woman, it will be the same as before. Combined with Gaosi's anti-aging product, it has spoken the voice of many women, and I am the master of my age.
2011 Ayumi VISSE advertisement
High-rise VISSE-like vigilant TVCM
This song is an old song that harazaki released as the 20th single of Ayumi Hamasaki in 2001. It was a work of Ayumi Hamasaki's heyday, and she also starred in the TV commercial. The advertisement appears as a plant that can eat insects, and the advertising idea is to compare this plant to beautiful pupils and eyelashes, and the flying insects that fly into the insecticidal plant are like men, and they can't resist seeing such plants. The Ayumi Hamasaki step in the advertisement, with a seductive look, will indeed make many men completely overwhelmed.
2008 Fasio-like complaint [Peacock eyelashes]
In 2008 fasio's [Peacock Eyelashes] advertisement, the song enabled The edge of Perfume, and the advertisement was played by Kamito Cai, and now although eye makeup has become an important step in makeup, it is precisely because of This product of GaoSi led the new eye makeup trend.
Finally, let's listen to the advertising song of the little fresh meat, Hey! Say! JUMP's True SUNSHINE, it's Hey! Say! JUMP specially customized songs for Gaosi products, they as the image spokesperson of Gaosi, in addition to the song, enthusiastic interpretation, even in the hot summer, can still be young and lively handsome men singing and dancing. In the advertisement, I hope to maximize the sunscreen function of the product, but after watching the mv, I am very worried that everyone only looks at the handsome guy, and forgets that this is a sunscreen advertisement.
So come here today, if you have heard this, leave a message to tell me how you feel about this issue, and look forward to your message.
We'll see you tomorrow, bye-bye!