On October 19, on the occasion of its 13th anniversary, the long-term leasing agency Ziru held the 2024 Owners Open Day with the theme of "A Round of Renewal and · Endless Life". It is reported that at the open day, Xiong Lin, chairman and CEO of Ziru, led the heads of long-term leasing, asset management, Manshe, home service, home improvement and other business lines to report to the owners from the aspects of Ziru's model, products, services, technology, and team, and disclosed the company's development in the past 13 years.
Xiong Lin said at the event that for owners, the most important thing in the current rental market is "stability". Specialization and institutionalization are the definite choices for the steady development of China's leasing market. Ziru is to bring a more stable asset management experience and living lifestyle to both ends of the supply and demand of the market through stable model, good products, good services, good technology and good team.
Chairman and CEO Xiong Lin
"Stability" is the core demand of the stock market, and "institutionalization" is the definite choice to achieve stability
At present, the housing rental market is facing new challenges such as increased listings, longer rental cycles, and lower rental levels. According to agency data, in terms of listings, from January to September 2024, for example, the number of listings in Beijing's housing rental market increased by 20% year-on-year, and Shanghai's increased by 25% year-on-year; In terms of rental cycle, the average rental period of general rental housing in Beijing increased by 16% year-on-year, and in Shanghai increased by 32% year-on-year, both of which were close to 40 days; In terms of rent, the average transaction rent of ordinary rental housing in Beijing decreased by 4% year-on-year, and that of Shanghai decreased by 1% year-on-year.
Behind the "difficulty in renting" is that after the development of the real estate market has entered a new stage, a large number of idle housing stock has poured into the rental market, but it is difficult to keep up with the mismatch between supply and demand caused by changes in demand.
From the demand side, quality rental has increasingly become an increasingly mainstream solution for urban living, with family-style, improved, and more stable rental demand growing, diversified product demand, focusing on "quality-price ratio", requiring lease term services, and attaching importance to online convenient experience.
From the supply side, according to the data, there are currently more than 60 million units of potential rental housing in the country, which is a clear stock market. At the same time, first-tier cities such as Beijing and Shanghai account for more than 40% of the houses with buildings more than 20 years old. In the face of owners of various types of housing such as old stock houses, simple houses, hardcover houses, luxury houses, and single-family assets, traditional leasing methods such as individual rental, community small intermediaries, and intermediary platforms are difficult to achieve long-term stable rental and ensure the sustainable income of owners in the face of market challenges and changes in demand.
According to the data, in Japan, United States and Germany, where the marketization of rental housing started earlier, housing rental institutions are important subjects to achieve a balance between supply and demand and stabilize market development, with institutionalization rates reaching 80%, 50% and 40% respectively; However, the institutionalization of housing rental in mainland China accounts for only about 10%, and there is huge potential for improvement.
Xiong Lin said that the housing rental market is changing from a market that expanded rapidly in the past to a market that needs to find greater certainty, stability and high-quality growth. Specialization and institutionalization are the definite choices for the steady development of the housing rental market, and as a leading institutional housing rental platform in China and even in the world, Ziru is more capable of becoming an important stabilizer in the market.
On-site information of the event
"One Stability and Four Good" continues to build professional management capabilities throughout the life cycle of real estate
At the press conference, Xiong Lin concluded that Ziru can achieve steady development through the cycle, which stems from "one stable and four good", that is, stable model, good product, good service, good technology, and good team.
In terms of model stability, Ziru launched a new "gain rent" model in 2021. Xiong Lin believes that gain leasing will become the mainstream institutional leasing model, and the advantage lies in "guaranteed floor, no price difference, and revenue sharing" to achieve a win-win situation for owners, tenants, and institutions. At present, the overall increase rental housing accounts for nearly 50%, and 100% of the new housing is based on the increase rental model.
According to the data, through the renovation and renovation of the house managed by the owner and professional asset management services, the gain rent improves the asset value of each house, makes the owner's house better, and is conducive to renting, selling and self-occupation in the future.
In terms of good products, Ziru takes rentable, saleable, and self-occupied as the standard, continuously invests in product research and development, improves the level of delivery, and launches a full range of product matrix to provide owners with one-stop housing asset upgrade solutions, improve rental efficiency, and ensure rental income. For example, for the owners to streamline the house, to provide one-stop housing renewal and value-added products of Suyoujia; For the owners' old rough houses, we provide artistic design and intelligent decoration of heart houses and friends products; For the owners of high-end residences, to provide luxury housing entrustment of Manshe; For the whole or multiple properties of institutional owners, provide the whole building with rental community services; For overseas rental agencies, the international rental platform provided is freely adjacent to Zabit.
In terms of good service, Ziru has created a service matrix including housing renewal, housing rental, lease period service, life service, renewal service and other services around the whole cycle of housing rental, and launched a heart service commitment to help owners realize the full life cycle management of housing assets. At present, more than 100 million orders have been delivered, covering more than 200 family service scenarios.
In terms of good technology, in order to achieve large-scale and accurate management of different types, different regions and millions of houses, Ziru has always adhered to O2O technology as the core, and launched Ziru APP, Ziru Owner APP, etc., to achieve free valuation, online signing and income management for owners, and at the same time, Ziru also actively invests in forward-looking research and development such as whole-house intelligence, big data platform, and AI application to help owners continue to be at the forefront of housing asset management.
According to reports, since its establishment in 2011, after 13 years of development, Ziru has grown into China's largest institutional housing rental platform settled in 8 countries and regions, covering 81 cities, serving millions of owners and 5 million tenants. In the past 13 years, Ziru has closely followed the market changes, focusing on different areas of rental life, on the one hand, through Ziru long-term rental, Ziru Asset Management, Manshe and other brands to deepen the different types of housing asset custody business, on the other hand, continue to invest in the market-oriented life service brand "Ziru Home Service", the artistic intelligent decoration brand "Zhiaijia", Ziru Network and the integrated smart home service brand "Lingzhi Intelligence", and actively explore the development boundary of long-term rental institutions.
"We have also launched a lot of new products, from a college student entering the society, to executives of multinational companies, from the domestic rental market to the international rental market, we have expanded." Xiong Lin said that standing at a new starting point in 13 years, he will seize the development opportunity of the stock era, continue to build professional institutional management capabilities throughout the life cycle of real estate, gain insight into the needs of high-quality living, and work with the majority of owners to go through the value-added cycle of housing assets, and strive to build the world's best institutional real estate management platform. (Sino-Singapore Jingwei APP)