The development of the Internet has further broken the boundaries of the media industry. New media has increasingly become an important new force in the field of media, and everyone actively participates in promoting social hot events, integrates with other industries, and achieves good social and public benefits.
On October 17th, the "New Media Heroes Club", co-organized by Zijin Finance and Deep Diving ATOM, was held in Beijing, with the theme of "Facing New Challenges and Discovering New Opportunities". More than 50 people attended the meeting, including industry influencers, platform operators, senior media professionals, well-known self-media people, and corporate guests. The meeting was chaired by Ma Mingchao, co-founder and vice president of Zijin Finance.
At the meeting, everyone discussed how new media can play a positive role in guiding public opinion in the tracking of hot events; In the context of the vigorous development of artificial intelligence, the challenges and opportunities faced by new media; How can media professionals improve their professionalism to meet the changing needs of the new media landscape?
At the same time, the event was supported by the strategic cooperation of Wuliangye, a world-famous liquor, and many corporate partners provided strong support in the event.
The event began with a speech by Du Hui, general manager of the Consumer Business Department of the Economic Observer and manager of Modern Advertising Magazine. Du Hui said that self-media people should pay attention to feelings and characteristics, and do a good job in commercial innovation on the basis of adhering to the bottom-line principle of content originality. At the same time, we media people should talk about social responsibility, we media people are on the front line anytime and anywhere, have a moral bottom line, and combine it with the good customs of the society, promote the positive energy of the society, and contribute to the national economic development.
In his final conclusion, Du Hui said that in recent years, the development of self-media has indeed been affected by changes in the domestic and foreign economic environment and intensified competition in the industry. However, we media people should look for certainty in uncertainty, we must embrace uncertainty, turn "uncertainty" into "certainty", and believe in ourselves and believe in the bright future of the future.
Artificial intelligence (AI) is an important driving force for a new round of scientific and technological revolution and industrial transformation, and it is constantly changing the status quo of many industries at an extremely rapid development speed, and even many artificial intelligence products have been put into use and entered people's lives.
In this regard, Liu Xingliang, a well-known digital economist, Internet expert, and founder of "Bright Three Points", delivered a speech entitled "Trinity of the Future World". In his speech, Liu Xingliang said that with the rapid progress of science and technology, the public's acceptance of digital humans and digital clones is increasing significantly, which not only reflects the gradual recognition of emerging technologies by the society, but also indicates a profound change in the future lifestyle.
Liu Xingliang said that the combination of large models and digital humans is showing unprecedented imagination space. Through advanced algorithms and data processing technology, digital humans can simulate highly realistic images and interactive experiences, bringing users a more immersive experience.
Liu Xingliang believes that the continuous progress of AI technology will promote the three-in-one work and lifestyle of "digital human + robot + natural person" to become a reality. In this model, digital humans and robots will act as human assistants, participating in all aspects of work and life, improving production efficiency and optimizing quality of life.
Liu Xingliang's profound insights into the current development trend of digital technology were widely endorsed by the participating teachers.
Although artificial intelligence brings a bright future to human society. However, with the development of new models of artificial intelligence, artificial intelligence governance has shown strong policy dependence, but the law cannot adapt to the new scenarios of artificial intelligence, and it has become a top priority to build a collaborative governance system of artificial intelligence policy and law.
In layman's terms, will AI-generated text infringe? How to determine the penalty for traffic accidents caused by autonomous driving? Are there any copyright risks associated with AI-generated images? With the rapid development of artificial intelligence, there are more and more new legal issues like this.
In this regard, Li Keshu, vice president of the China Business Culture Research Association, partner lawyer of Weiheng Law Firm, and doctor of law, said that legal issues related to the AI industry are increasingly becoming the focus of legal theory, legal practice and public attention. With the rapid development of science and technology and the wide application of AI in the fields of creation and design, issues such as AI creation protection rights and copyrights have gradually surfaced, triggering extensive discussions from all walks of life.
Lawyer Li Keshu emphasized that the legislature's exploration of the right to protect AI creation and copyright has never stopped. With the deepening of research, the essence and characteristics of AI technology, as well as its challenges and opportunities to the legal system, are gradually being revealed. Of course, the legal system of AI-related industries will be improved with the deepening of research.
Lawyer Li Keshu said that the improvement of the law in AI-related industries is not only a specification for AI technology, but also a guarantee for the future development of human society. While protecting innovation and maintaining fair competition, legal regulation also needs to balance technological progress and social ethics to ensure the healthy development of AI technology.
With the advent of new media, everyone can become a publisher and disseminator of information. Data shows that there are more than 100 million new media practitioners in China, which is a huge group. With the continuous participation of traditional media people in the new media industry and the blessing of new technologies, the form of content continues to evolve, and at the same time, higher requirements are put forward for new media people.
In this regard, Pang Rui, founding partner and CEO of Junsheng Communication, said that technical services are accelerating the revaluation of the division of labor, especially under the new business trend, AI content generation has become the focus of the industry. The rise of AI has not only impacted content production, but also blurred the lines between media and non-media industries. In the face of this trend, Pang Rui believes that the role of ordinary public relations and media professionals may be repositioned, and the value of personal labor and development space may be compressed.
In this regard, Pang Rui also gave a solution. He believes that the future competition in content production may be the competition between algorithms and algorithms, and humans need to give full play to their unique advantages in the macro world, such as face-to-face communication and establishing real links, which is difficult for AI to replace.
Pang Rui said that content creators should strengthen their ties with physical institutions to provide emotional and professional value; Focus on the professional field, give full play to the ability to link, explore new business models, and find your own answers.
The hottest thing in the past two years is short videos, and the short video operation is very difficult, and many people don't know the essentials. But there are always people who stand out and become more courageous the more they fight. In the "On the Frontline" link, Cui Dengpan, the founder of "Yidian Finance" and the manager of "Meet Tristan", shared his experience and experience in the creation of video accounts.
Cui Dengpan said that with the change of communication trends, video accounts have become a new driving force for the development of new media. In the process of creation, he has gone through many attempts and adjustments, from the initial hesitation to gradually find his own style and form, and this process itself is a process of growth. He believes that creators need to continue to explore new growth points and product forms, while maintaining differentiation and avoiding homogeneous competition with their peers.
Cui Dengpan said that to make a video account, you must find your own form and style, and pay attention to the "three-second rule". He said that Channels not only brought him fun and a sense of accomplishment, but also brought incremental revenue to the business. He encouraged everyone to actively try the creation of video accounts, take action first, find goals while walking, and don't be too entangled and adjusted.
Cui Dengpan finally said that content creators need to constantly find new growth points and explore new product forms, and Channels, as a business model that has been verified by the market, may become a new driving force for the development of new media.
In his concluding remarks, Yang Tianguo, the founder of Deep Diving ATOM, first thanked the sharing guests for their wonderful speeches, and thanked them for their experience and experience, and provided valuable cases and references for everyone.
Yang Tianguo said that the theme of our event today is: New Media Heroes. The Chinese have an old saying: Since ancient times, heroes cherish heroes. Only heroes will pity heroes and appreciate heroes!
Yang Tianguo said that no matter how the industry changes, the value of writing and thinking is still self-evident, and the ability to create content and think and research is still the endogenous driving force of the industry. When we all get together, we hope to create more value for the industry and the enterprise, which is the most important meaning for us to gather together today.
This event invited many new media (self-media) and institutions and enterprises to participate, such as China Business Taoluo, Blue Media Hui, Understanding Notes, Zhitong Finance, Xinhai Guangwei World, Yongli Business Review, Media Training Camp, Ding Daoshi, Bronco Finance, Titanium Media, Sanyan Finance, Zhiton, Qingcheng Finance, Treasury Finance, Laser Finance, etc., to express their views and opinions on topics of common concern and find ways for future development together.
The new media support units of this event: Yidian Finance, Zinc Finance, Xianxiaolai, Beduo Finance, New Business Discipline, etc., gave strong support to the dissemination and reporting of this event, and set off a wave of discussion in the new media circle.
At the end of the event, an autumn rain came, adding a lot of hazy and sympathetic style to the magnificent capital. In the drizzle, the new media people attending the meeting gradually formed a consensus: that is, after ten years of development, new media has reached a new stage. How to develop in the new phase is a topic that is grand and worthy of long-term discussion.
This new media salon activity is just a brick throw, and we look forward to more experts and practitioners to guide and practice the industry in the future. Fundamentally speaking, the future development is in the hands of the new media people, and we also believe that the new media will have better prospects in the future.