From the release of international designer brands to the display of original brand design power, from the design exhibition where fashion boutiques gather to the fashion lecture hall where design celebrities gather, Keqiao Fashion Week has witnessed thousands of images of trend changes, carrying the depth of scientific and technological innovation and the weight of cultural inheritance.
The 2024 Keqiao Fashion Week (Autumn) is about to open the golden autumn fashion feast again in Keqiao, Shaoxing, Zhejiang, this seven-day ceremony (October 23-29) includes more than 30 fashion and creative activities, "brand release, professional events, design exhibitions, fashion lectures, theme flash mobs, international exchange days" six major sections are interpresented. Landmark places such as the Oriental Milan International Fashion Release Center, Keqiao Ancient Town, and Shaoxing International Convention and Exhibition Center will become a place where fashion trends and industrial advantages are integrated.
With the theme of "quality", this fashion week will redefine the concept of quality, quality and new quality, and at the same time show the new quality productivity of textiles, it will also play the beautiful melody of the high-quality development of Keqiao's fashion industry.
Top fashion brands led the opening
The opening show of this fashion week will be jointly invited by the organizer and WGSN, a Malaysia high-end fashion consumer brand, The Atelier. Dr. Jimmy Choo, creative director of The Atelier, will join hands with Zhuosheng Textile and Dashu Textile, two excellent fabric companies in Keqiao, with the theme of "· Liberté", using delicate tailoring and recycling technology, using high-quality fabrics to simulate the moment when a butterfly breaks out of its cocoon, interpreting the passionate pursuit of a free and free life.
周仰杰（Jimmy Choo） 罗鸿耀（Yew Loh）
Since its inception in 1986, The Atelier has been known for its diverse design philosophy and international outlook. Yew Loh, the owner of The Atelier, has successfully led the team to shape The Atelier from a young seedling at the beginning to a leading brand that is now well-known and flourishing in the industry with his deep industry insight and forward-looking strategic vision.
This WGSN & THE ATELIER fashion show will integrate natural colors and feminine gentleness in color, so that each piece of clothing can become a carrier of self-expression, and interpret the powerful creativity of mutual learning between Chinese and foreign cultures and the integration of diverse fashion with international design language.
Diversified international fashion blends
During the fashion week, the two France international fashion launch days will be themed "light and shadow" and "pursuit" respectively, OCTAVIO PIZARRO, ALGIERI PARIS, SiEGenThaLER, MEHDID, EDWARD ACHOUR PARIS five France brands will join hands with Shengran Fashion, Golden Silk Road Silk, China Yarn Textile, Jingyuan Creative Design, Mishang Textile, Dianli Textile, through unique design concepts and advanced technology, It shows the innovative achievements of the fusion of Chinese and French fashion. OCTAVIO PIZARRO WILL USE A MIX OF ALPACA AND PRECIOUS MATERIALS TO CREATE STRUCTURED SILHOUETTES AND MODERNITY; ALGIERI PARIS will combine luxury and underground style with unisex, eco-friendly clothing and accessories, drawing inspiration from Parisian nightlife; SiEGenThaLER will combine sophistication and sustainability in a modular design to create versatile unisex ready-to-wear; MEHDID will combine French design and Chinese textile technology with genderless fashion to create elegant and subversive clothing; KNOWN FOR ITS FRENCH ELEGANCE AND MODERNITY, EDWARD ACHOUR PARIS WILL COMBINE CLASSIC AND CONTEMPORARY ELEMENTS IN ITS DESIGNS.
In addition, in the "L'incontro con l'Italia" 2025SS new product launch, the Italy National Fashion Association will invite four Italy designer brands to showcase the unique charm of Italy fashion. ACT N°1 will present pleated jackets, denim and genderless pieces based on multicultural backgrounds and childhood memories; Cavia will recycle upcycled clothes and fabrics, conveying authenticity, imagination and the highest degree of Made in Italy craftsmanship; Domenico Orefice crosses sportswear with innovative tailoring and craftsmanship to create borderless fashion; Marco Rambaldi will bring the creativity of Italy culture to life using exceptional materials processed by Italy artisans.
Local design interprets oriental stories
In Keqiao, every moment is the pursuit of beauty, and every display is the realization of dreams. This fashion city, with its unique charm, is leading the new trend of fashion and weaving a new poem for the future. At this brand conference, Keqiao's local brand will depict the brand story with oriental fashion brushstrokes, and continuously expand the influence of Chinese design power in the global fashion source.
More than 10 brands, including Jichuang, Fanshi Youpin, Meishangmei, REDMOONCHEN, Kunxiu, Kewang, Kwai Xia, RYO BY RYO, MOHANYUN, SUN ZHANGYA, AUBEN HERB, WENHUI WANG, GUFANG JIBAI & PINBIAO Textile, Incense, Sanyuan Cloth &XIIIMIIIGO, etc., will make a shocking appearance with a well-prepared fashion feast. The designers have ingeniously integrated creative elements such as oriental aesthetics, humanities and nature, environmental protection concepts, smart technology and innovative materials into the design to create a series of eye-catching fashion masterpieces. VDS, an international fashion industry platform, will also join hands with international designer brands YEZAEL, giuglia and Vertigine to bring new product launches to guide the international concept of innovative life.
The series of brand launches will not only show the brand's respect for traditional culture and pursuit of nature, but also reflect their exploration of future fashion trends and emphasis on sustainable development, highlighting the infinite potential of Keqiao's fashion design.
Cutting-edge competitions to explore innovation trends
Since it was first held in 2017, the China Fashion Fabric Design Competition has cooperated with Keqiao for eight consecutive years, not only witnessing the changes and growth of the industry, but also becoming an important force to promote the innovation and upgrading of textile fabrics with its unique platform advantages, and gradually growing into a pioneering and leading national event in China's textile industry.
2024 China Fashion Fabric Design Competition Judging Meeting
This year's competition attracted more than 450 companies to participate, nearly 2,900 fabrics participated in the evaluation, and a number of outstanding products in fashion design, material application and technological innovation were excavated. The award ceremony of the competition will be held at the 2024 Autumn China Textile Fabric Design Innovation Conference, and three comprehensive awards of gold, silver and bronze will be awarded, as well as four individual awards: "China Textile City Innovative Product Individual Award", "Yocos ® Market Application Award", "Lyocell Market Application Award" and "Tengda · Innovation and Technology Award".
Original design pays off
2024 Keqiao Fashion Design Exhibition (Spring)
In recent years, Keqiao has vigorously developed the fashion and creative industry and promoted Keqiao manufacturing to accelerate towards the high-end of the global value chain. As one of the highlights of Keqiao Fashion Week, the Fashion Design Exhibition will usher in three exhibitions this time. The 2024 Keqiao Fashion Design Exhibition (Autumn) will be guided by leading the fashion trend of the textile industry, and will bring together cutting-edge trends and latest achievements in multiple dimensions such as materials, technology, design, and function through three major sections: fashion women's clothing trend fabric area, popular color trend area, and scientific and technological functional textile and garment innovation release area. The Fashion Design Exhibition will not only provide systematic, comprehensive and oriented development guidelines for enterprises, brands and designers visiting the exhibition, but also is committed to building an international fashion exchange and trade exhibition docking platform to enhance the international influence of Keqiao Textile Industry Chain.
The "Keqiao Preferred" static exhibition will create four areas: Keqiao Fashion Fabric Award-winning Zone, Milan Fashion Week's "Keqiao Day" Show Clothing Zone, Sports Function Boutique Zone, and Business Customized Men's Wear Zone, so as to realize the innovative integration of high-quality fabrics and original design clothing in the industry. The exhibition area will display the innovative products of more than 100 "Keqiao Preferred" brand enterprises such as Dashu Textile, Langbeni Textile, Qianyong Textile, Yuhua Holdings, Jinsheng Textile, Yisha Textile, etc., highlighting the creativity and leadership of Keqiao enterprises, and providing Keqiao solutions for textile and garment design innovation.
2024 Textile City Original Design Exhibition
The Textile City Original Design Exhibition will continue the tradition of gathering original designer brands as the core, and provide a platform for domestic and foreign designers to display the latest ideas and series of products. This exhibition will join hands with VDS SHOWROOM to bring together a number of domestic and foreign designer brands with unique styles, bringing different design styles and cultural elements, so that the audience can feel the cultural charm and design wisdom of the world while appreciating the works.
The fashion lecture opens a cross-border dialogue
On October 23, Shaoxing International Convention and Exhibition Center will usher in the 2024 China Textile Fabric Design Innovation Conference with the theme of "New Textile Quality, New Future of Fashion", covering topics such as AI intelligent pattern innovation, subdivision track product innovation, brand value resonance, and ecological technology green innovation. The conference will invite industry experts and business representatives to discuss the innovation trend and future development of textile fabric design, in order to promote the digital and intelligent development of the textile industry and contribute to the realization of China's dual carbon goals.
When designers encounter new materials, what kind of innovation sparks? In order to promote the integration of the design field and the new material industry and stimulate the innovation potential of designers, the "Exploration and Innovation: The Infinite Possibilities of New Materials" sharing session will invite a number of industry elites, experts, scholars and designers to discuss the innovative application of new materials. The event included keynote sharing, roundtable dialogues and cross-border cooperation sessions by authoritative guests, providing a platform for designers, entrepreneurs and scholars to communicate and interact, promote cooperation and promote design innovation.
Globally, the fashion industry is paying more and more attention to sustainable development, and green manufacturing has become an important trend in the development of the industry. The seminar on "Keqiao Manufacturing· Sustainable Future" will focus on the global layout and sustainable development strategy of Keqiao's textile industry, and discuss the opportunities and challenges of the industry in green transformation with heavyweight guests from domestic and foreign political, business and academic circles.
It is worth mentioning that the "Dream Weaving · Cloth Rhyme Keqiao" urban flash mob activity will connect the urban open space of Keqiao through the setting of fashion week theme check-in points, showing the landmarks and fashion atmosphere of Keqiao. During the event, models will perform an immersive show, and through online and offline live cameras, performers from all over the world will participate in a fashion flash mob to express the city's enthusiasm for fashion week.
Keqiao Fashion Week has always been the top event for Keqiao to display its fashion innovation achievements, which keeps pace with the development of the industry, brings together high-quality resources at home and abroad, and contributes to the transformation of Keqiao's fashion industry and the comprehensive development of the city. In the fall of 2024, Keqiao Fashion Week will continue to move forward with a more dazzling appearance, driven by innovative design and brand development, constantly promote the innovation of the industry, lead the new trend of the trend, and provide new momentum for cultivating new quality productivity in the fashion industry.