Instead of struggling in the whirlpool of "involution", it is better to actively "outvolute" and continue to embrace the vast global market. In recent years, attacking the wave of "going to sea" has become an effective way for domestic enterprises to expand the "cake", expand brand influence, and open the "ceiling" of long-term growth. Among them, Nine Company (689009.SH) focuses on the field of innovative short transportation and robotics, improves the global market layout with a keen sense of commercialization and fine localization strategy, and empowers products and brands to "go overseas" with advanced "quality" and "intelligent" manufacturing capabilities.
Nine Company intensively cultivates overseas market segments with "pioneer" products and accelerates localized brand building
Some time ago, Nine Company released its performance report for the first half of 2024, and its overall revenue reached a new high, reaching 6.666 billion yuan, with bright spots in its segmented businesses. Among them, the all-terrain vehicle and intelligent lawn mower robot business, which mainly focus on overseas markets, have maintained a strong growth momentum and become the two "pioneers going to sea".
According to the report, in the first half of this year, the sales revenue of its Segway all-terrain vehicles reached 507 million yuan, a year-on-year increase of 78.25%. The sales revenue of the Navimow intelligent lawn mower robot, independently developed by a subsidiary of Nine Company, soared by 316.69% year-on-year to 449 million yuan.
Despite the impressive rally, it is no coincidence that the wind of Nine has blown overseas. On the one hand, Nine Company is good at focusing on key markets, empowering product experience with innovation, and building brand awareness. Taking the intelligent lawn mower robot as an example, Nine Company concentrates its advantages in "strength", mainly focuses on the two mainstream lawn mower robot markets in Europe and North America, and focuses on the two differentiated advantages of intelligence and borderless to improve the practicability and convenience of the product, so that it is closer to the needs of overseas users.
On the other hand, when setting sail overseas, Nine Company did not simply export products, but integrated itself into the local environment by hiring a localized operation team, building its own after-sales and logistics system, and setting up subsidiaries or offices, so as to develop markets and serve users according to local conditions.
With advanced "quality" and "intelligent" manufacturing capabilities, No.9 Company tells the story of Chinese enterprises going overseas
If we focus on the right direction and valuable products, strengthen the local brand building, and provide a navigation guide for the Nine Company to "go to sea" and avoid encountering various "dangerous shoals" and "reefs", strong technological innovation, R&D and production capacity provide a steady stream of internal vitality for it to sail into the vast world.
First of all, Nine Company not only sees further in technological development, continues to increase R&D investment, and promotes technological innovation in the industry, but also achieves "there are people in the depths of innovation", closely following user needs and pain points, and accelerating the iteration and upgrading of intelligent electric two-wheelers, all-terrain vehicles, intelligent lawn mowers and other products. Taking intelligent electric two-wheelers as an example, the company's self-developed RideyFun intelligent control system, mole control experience, RideyPOWER intelligent lead-acid system, etc., not only strengthened the "true intelligence" feature of the No. 9 electric vehicle in the hearts of consumers, but also effectively improved the user's riding experience.
Secondly, as the original innovator of "new quality productivity", in addition to focusing on product intelligence, Nine Company also empowers R&D and manufacturing, supply chain management, quality inspection and other links with advanced "intelligent" manufacturing capabilities to meet the growing order needs of domestic and foreign customers and accelerate the R&D and manufacturing of new products.
Based on advanced intelligent production lines, automated loading and unloading processes, and strict and orderly quality inspection management, the smart factories of No.9 Company produce an intelligent electric two-wheeler every 36 seconds and an all-terrain vehicle engine every 180 seconds on average, with both production capacity and efficiency online.
It is worth mentioning that in addition to promoting products and brands to go overseas with advanced "quality" and "intelligent" manufacturing capabilities, Nine Company also actively participates in the formulation of industry standards, so as to occupy a more favorable "ecological niche" in the global market competition, effectively filling a number of standard gaps in the field of short transportation and service robots in China and the world. In the future, it will continue to optimize its business strategy, strengthen localization, focus on R&D innovation and intelligent manufacturing, continue to deepen its global market layout, and tell the world the story of China's "quality" and "intelligence".