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Good Talk 2024: Green Boundaries and New Productivity

On October 12, 2024, the "Discussion of Kindness: Exploring the Frontiers" Sustainability Forum, co-organized by yehyehyeh Innovation Club and Shanghai Fashion Week SS2025, came to a successful conclusion at The Sukhothai Hotel. In addition to the nearly 400 audience guests present, the online live broadcast was also very popular. The frontier is progressive, but the frontier is also the frontier. Yehyehyeh Innovation Club invited experts, scholars and fashion industry leaders from all over the world to participate, and the core topics of this forum covered many topics such as the Planet Positive fashion system from the ecological frontier, ESG trend leading supply chain and material innovation, inspiration from Southern Vision, and the contribution of young people to cultural sustainability and creativity.

The forum was supported by Louis Vuitton, Sateri and Jiangnan Buyi, who focus on sustainability and culture.

Good Talk 2024: Green Boundaries and New Productivity

Ye Xiaowei, founder of yehyehyeh Innovation Club, made an opening speechYe Xiaowei, founder of Yehyehyeh Innovation Club, made an opening speech

"Donuts" reinvent fashion

The famous economist Kate Raworth proposed through her concept of "donut economics" that there should be an ecological ceiling composed of 9 kinds of earth resources and environmental indicators, and there should be a social and economic basis composed of 11 kinds of human survival rights below. It is the compass of prosperity that aims to meet the needs of all people on the planet, with the goal of leaving no one without the necessities of life and achieving the promised Sustainable Development Goals, but at the same time, not exceeding the limits of the planet's life support system. So, can a good company rediscover its purpose for our people, communities, cities, and ecosystems?

Good Talk 2024: Green Boundaries and New Productivity

Kate Raworth's theory of "donut economics".

Urban space and culture are sustainable

Good Talk 2024: Green Boundaries and New Productivity

Li Jian, publisher of Business Week, Wu Yue, president of LVMH Greater China, and Zhu Dajian, director of the Institute of Sustainability and Management at Tongji University

Wu Yue, president of LVMH Greater China, and Zhu Dajian, director of the Institute of Sustainable Development and Management at Tongji University, said that this middle circle doughnut can discuss fashion as well as urban culture. Professor Zhu took mahjong as an example to vividly depict the urban changes of Shanghai in the past 40 years of reform and opening up. "The land of the city cannot be expanded indefinitely, just as there is a ceiling in mahjong; However, how to seek breakthroughs under limited conditions is the core challenge in Shanghai's urban development thinking. Fashion brands can use their profound cultural heritage and communication influence to inject new content into old neighborhoods and seek new models for the development of limited urban space. At the same time, Wu Yue said that we all live on the same earth, we are also gathered in this vibrant city, everyone has the responsibility to participate in the process of sustainable development, and the discussion of ESG should shift from focusing on "things" to focusing on "things", and finally fall on people. "Talent is the key to determining the development of our business, city and even the country, especially the orientation of the younger generation, which is very important for the future development."

Restoration of nature and sustainable livelihoods

Good Talk 2024: Green Boundaries and New Productivity
Good Talk 2024: Green Boundaries and New Productivity

Zhang Cheng, Director of Conservation International's China Program. Sateri x Conservation International Foundation constructed wetland project

In the context of the current shift in production and consumption patterns, we need to not only have a sense of reverence for nature, but also think about how to restore and release the inherent energy of nature and enhance its resilience. Cheng Zhang, Director of Conservation International's China Programme, shared his long-standing partnership with Sateri. Over the years, the two parties have invested in the Poyang Lake Conservation Project, which is committed to maintaining the health of the region's ecosystem, protecting biodiversity, and providing sustainable livelihoods for local residents. Poyang Lake is the largest freshwater lake in China and a wintering habitat for Asian migratory birds.

Zhang Cheng said that in the next three years, he hopes to continue to make efforts in four areas: better adaptation to climate change, improved water management, enhanced biodiversity conservation, and increased public awareness of the potential and importance of Poyang Lake in nature conservation and climate regulation.

Planet-friendly fashion strategies

Good Talk 2024: Green Boundaries and New Productivity

MATTTER创始人陈绎荻、Diesel可持续发展大使Andrea Rosso、

Dai Tana, General Manager of Ordos Cashmere Garment Group,

As far as Mata looks at the founder of the brand Chitra Subyakto

Good Talk 2024: Green Boundaries and New Productivity
Good Talk 2024: Green Boundaries and New Productivity

Diesel's Denim Cave is a cashmere goat farming in Ordos that uses denim waste to protect the natural ecology

In the face of ecosystems, nature is not only a resource and inspiration for creation, but also a basis for driving innovation – from degradation to regeneration.

Dai Tana, General Manager of Ordos Cashmere Garment Group, shared her unique insights on the application of new technologies and the long-term development of the enterprise. "In the process of driving technological innovation, although the initial cost may rise, in the long run, as mass production advances and biological and dye technologies mature, costs will inevitably fall, and companies need to look at these changes constructively and with a long-term perspective." Chitra Subyakto, founder of the Sejauh Mata Memandang brand in Indonesia, said balancing tradition and innovation is key to the company's continued growth. While respecting traditional craftsmanship, it is also necessary to constantly update these technologies and make them more modern. On the other hand, more and more young consumers are attracted to aspects such as recycled yarn, which not only embrace traditional culture, but also highly recognize the brand's efforts to achieve balance in the process of modernization. At the same time, it empowers suppliers to upgrade and work together to advance the sustainable process faster. In addition, he proposes to bridge the gap between the design team and the supply chain, focusing on innovation in a small area to make a greater impact.

ESG-driven supply chain upgrades

Good Talk 2024: Green Boundaries and New Productivity

China ESG Alliance联合发起人陈广宇、汉帛国际总裁高敏、碳衡科技CEO黄彦翔

ESG is becoming a core driver of change in the fashion industry. Achieve digital transformation from the upstream of green finance, the midstream of technological innovation, and the downstream of supplier and supply chain management, and help the industry achieve carbon neutrality goals. Gao Min, President of Hanbo International, believes that the future is a "flexible era", full of flexibility and efficient operation. This is not only a change in technology, but also a joint effort of human resources and all links in the supply chain, and the core concept is to ensure that everyone in the supply chain can get a "comfortable income" to achieve this whole chain of profit sharing. Scope 123 carbon emissions are a problem that many companies are facing and need to be solved, and it is equally important for textile and apparel companies.

Huang Yanxiang, CEO of Carbon Balance Technology, shared corresponding insights and insights from cross-industry perspectives such as green finance and technology blockchain. For the textile industry, when a brand chooses a raw material for every piece of clothing, if it is possible to develop towards sustainable goals through measurable indicators, it is actually a kind of business good.

Combining sustainability, innovation and tradition

Good Talk 2024: Green Boundaries and New Productivity
Good Talk 2024: Green Boundaries and New Productivity

Model, director, sustainable fashion advocate Chen Bige, JNBY intangible cultural heritage tin embroidery series, a profound tribute to traditional aesthetics and innovative integration

Rong Xijie, a sustainable fabric R&D expert in Jiangnan Cloth,

Nan Fung Workshop Investment Manager Angela Choi

How to use material innovation to drive brands closer to carbon neutrality and circular economy? The combination of materials and design not only pushes the industry closer to a circular economy, but also serves as a new driving force for business growth. Jiang Nan Buyi, which has long been committed to the research of sustainable fabrics in the East and the West, has sorted out the research and development applications, challenges and cooperation models of new fabrics, and its sustainable fabric research and development expert Rong Xijie said that taking yak wool as an example, it has its own unique region, its collection methods and yak grazing methods are relatively sustainable, and it also has cultural and economic particularities. Jiangnan Buyi and its partners jointly released the world's first sustainable standard for yak - "Farm Animal Welfare Requirements - Yak" group standard, which is certified from the farm end and finally realizes transparent and traceable supply chain management to consumers.

Cai Zhiying, investment manager of Nan Fung Workshop, hopes to use influence to guide the direction of investment, so she focuses more on the upstream technology of the entire supply chain, and completely changes or improves from raw materials and production models. Particular attention is paid to sustainable textile technology and agri-food technology, which together account for 44% of global carbon emissions.

The frontier of sustainable innovation is in Asia

Good Talk 2024: Green Boundaries and New Productivity

Ye Xiaowei of yehyehyeh Innovation Club, Lv Xiaolei, Secretary General of the Organizing Committee of Shanghai Fashion Week and Executive Vice President of Shanghai Fashion Design Association, Svida Alisjahbana, CEO of Jakarta Fashion Week

Lu Xiaolei, secretary general of the Shanghai Fashion Week Organizing Committee and executive vice president of the Shanghai Fashion Design Association, believes that the rise of Chinese designers in the past 10 years is due to the market's need for new things and personality expression, the current entrepreneurs returning from studying abroad, and the rise of a large number of boutiques. Svida Ailsjahbana, CEO of Jakarta Fashion Week, believes that India, China and Indonesia are all countries with very rich cultural heritage. It gives us the power to drive the future of the fashion industry. At the same time, both believe that Asia, as the most dynamic economy, has a very wide range of development potential, and has its own strengths and weaknesses in design creativity and market creation, and strengthening interaction and cooperation is the next step for us to carry out quickly. Including the Sustainable Innovation Asia Fashion Awards, launched in conjunction with Yehyehyeh Innovation Club.

Learn from the South

Good Talk 2024: Green Boundaries and New Productivity
Good Talk 2024: Green Boundaries and New Productivity

荷兰State of Fashion双年展总监Iris Ruisch State of Fashion 双年展作品在善议论坛展出

State of Fashion is a platform that showcases alternatives to the current fashion system, explicitly and honestly linking fashion to the social issues and challenges of our time, such as inclusive and equitable practices, the impact of globalization, and the climate crisis. Director Iris Ruisch introduced the State of Fashion Biennial, which focuses on how artists from the southern hemisphere reflect on the colonial heritage embedded in clothing and fabrics. The idea of the exhibition is rooted in the intimacy of fabrics, the universal familiarity of clothing, and the urgent need to change the fashion system.

Community power and cultural creativity

Good Talk 2024: Green Boundaries and New Productivity
Good Talk 2024: Green Boundaries and New Productivity

Sequel Founder Chen Meiting, Coachtopia China Travel Retail, Sustainable Culture Spontaneous Community

Senior Director Hou Xiaofeng, Managing Director of Trashclub Shanghai

Sophie Ruane、HAI550市场总监杨晶

Creative-based communities that attract people who share similar ideas and values are essential to promoting sustainable fashion. "Young consumers are interested in sustainability issues such as climate change and are willing to take action to make a difference to the environment. With this in mind, the Coachtopia community was born, with members from all walks of life. They continue to empower brands and designers to push the boundaries of inspiration. Hou Xiaofeng, Senior Director of Travel Retail at TPSQI China, said.

Trashclub is a global sustainable community of young environmentally conscious designers. Sophie Ruane, Owner of Trashclub Shanghai, said that Trashclub integrates CRAP (Awareness, Responsibility, Originality, People) values into its actions, giving new life to waste through creativity.

Yang Jing, Marketing Director of HAI550, said that HAI550 does its best to present the cultural story behind sustainable brands to consumers. These substantive contents provide nutrients for the long-term development of the brand. She agrees that sustainable community campaigns will bring new inspiration to young consumers.

论坛在充满洞见的分享与灵感的启发中结束。 感谢合作伙伴鄂尔多斯、OTB集团、荷兰王国驻上海总领事馆、Doughnut Economics Action Lab 、Future Fabric Expo、China ESG Alliance、BottleDream 、素凯泰酒店的共同助力!

Good Talk 2024: Green Boundaries and New Productivity
Good Talk 2024: Green Boundaries and New Productivity