Author / BJT
"It's not good-looking, it's the unusual good-looking."
After 7 years, in the face of the new version of "Ye Qinghui" "Big Hero Lu Xiaoyu's Sunset Red Team", some viewers left such praise on the comment screen, expressing their love for this soul-burning sand sculpture in the second comedy.
In the 2014 Lunar New Year file, the first work of the "Lu Xiaoyu" IP "Lu Xiaoyu of the Peerless Master" turned out to be a funny route and a retro painting style of Shaw's martial arts, which left a deep impression on the audience and gained a large number of fans.
In the 2021 Lunar New Year file, "The Sunset Red Team of the Big Hero Lu Xiaoyu" landed on Station B and returned again with a new look. Lu Zhengyu and Cai Wenjing have partnered again after 8 years, and the ghost animal breaks the dimension and the nonsense sand sculpture in the second comedy, and the plot direction is confusing and repeatedly reversed. At the same time that the audience bought it, we also cracked the reason why this series has so far made people "on top".
7 years of IP, "original" and "self-evolving"
"Big Hero Lu Xiaoyu's Sunset Red Team" is jointly produced by B Station, Chenming Media, Naifei Film and Television, Rabbit Hole Culture, Zhenghuandu Film and Television, and Phantom Star Culture, directed by Lu Zhengyu and starring, starring Cai Wenjing, Yang Qingxuan, Yue Yueli, Zhou Weixing, Ye Feng, Wang Zhizhi, Sen Andersen, etc., telling the story of the atypical "timid" hero Lu Xiaoyu was framed and charged with the crime of "killing his father and killing his mother", and on the absurd road of revenge, he and various strange and interesting partners broke the dimension and jointly explored the shocking truth. A bloody story of joining forces against the forces of evil. At present, the drama is continuing to be popular on Station B, and two episodes are updated every Thursday and Friday at 20:00.
Judging from the first 6 episodes of the premiere, compared with the first work 7 years ago, this time, the newly returned "Big Hero Lu Xiaoyu's Sunset Red Team" not only retains the original sand sculpture of "Lu Xiaoyu" IP in the two comedy style, but also uses the deep and ghost animals to break the dimension and achieve self-evolution.
The nonsensical sand sculpture with dense laughter points reverses the terrier of the second comedy, and the golden sentence lines that see tricks and moves are unexpected, which is the best skill of "Lu Xiaoyu". In "The Sunset Red Team of the Great Hero Lu Xiaoyu", the audience who came to the word "comedy" with a "baggage" in three minutes and a golden sentence in five minutes will definitely not be disappointed.
"You said you wanted to be a hero..."
- "When I didn't say that. ”
- "Nice! ”
——" Li Jiangang, I haven't seen you for a long time!" ”
" Didn't we just come across it when we took out the garbage in the morning?" ”
-- "Sure enough, as long as there is chivalry in my heart, even the heavens will take care of me, and in times of danger, there will be noble people to save me." Where is this? ”
- "The Great Demon King's Lair." ”
-- "You just rescued me from hell and brought me to the Devil's Cave, what is this mental journey?" ”
The familiar sand sculpture in the second comedy style makes the audience laugh until they can't stop, plus Li Jiangang, Bai Mei, eagle brother, and the classic full moon background return one by one, this time, it is difficult to think of "Ye Qinghui".
After 7 years of hard work, the "Lu Xiaoyu" trilogy has accumulated a large number of true love fans, but for the younger generation of Z generation users who master the right to speak about online content consumption, where is the charm of this IP?
There is both "inheritance" and "novelty", which is a realistic issue that needs to be considered in the long-term operation of comedy IP. The answer of "Big Hero Lu Xiaoyu's Sunset Red Team" is that, under the premise of retaining the comedy style of the second comedy painting in the nonsense sand sculpture, it uses the light irony and ridicule that Generation Z users can accept to interpret alternative chivalry, and realize the universal value resonance of "small people, big dreams".
In an earlier interview, screenwriter, director and lead actor Lu Zhengyu once revealed that "The Sunset Red Team of Lu Xiaoyu" alone took half a year to polish the biography of the early characters, and the whole drama only had 24 episodes, each episode was 25 minutes, but in order to make the content solid, the main creative team spent two years.
In this work that tries a single story line for the first time, whether it is the protagonist Lu Xiaoyu and Thrush, or the side line characters Lu Father and Lu Mu, the key characters have explained the previous history. The "baggage" does not shake as soon as it comes up, the characters stand up, and the transformation from "laughter" to "tears" is natural and profound.
The laying, gradual, and climactic progression of the past is the creative method of film and television series. The advantage is that the characters are slowly done and then the plot is unfolded, and the story is more and more exciting; the problem is that under the "short and fast" content consumption demand, users will abandon the drama because of the "slow heat" of the previous episodes.
In this regard, Lu Zhengyu believes: "The 'duanzi drama' that sees the stitches and needles has been eliminated by the market, and "The Sunset Red Team of Lu Xiaoyu" first hopes to let the audience see a complete and coherent and remembered story, and this needs to be paved with full character history and behavioral motivations, the reason why it is made into 25 minutes per episode instead of the past 8 minutes per episode, in fact, there is this aspect of consideration. I hope that the audience can see our intentions, efforts, progress and persistence. ”
In the past 7 years, no matter how the "Lu Xiaoyu" series has changed, the discussion of "hero" is an unchangeable proposition. In "The Sunset Red Team of the Great Hero Lu Xiaoyu", the word "Xuanju" is a pun, which has both the meaning of "ants" and the meaning of "good colt", and this just confirms the protagonist Lu Xiaoyu's mental journey from a small person to a big hero.
What is "Chivalry"? "If you can't illuminate the darkness, you have to be the last light in the world." This is an interpretation of "Hero" in "Big Hero Lu Xiaoyu's Sunset Red Team". In the story of the struggle of the little people who are boiling with blood and laughing and amusing, this kind of weight-lifting sound can resonate with the audience.
The theme is profound, the interpretation is light, and Gen Z users can get it without burden.
Temperamentally, this version of "Lu Xiaoyu" is seamlessly connected with the user attributes of Station B. In the play, the broken dimensional terrier of the hot-blooded ghost animals, the cross-border elements of imagination and subversion and reorganization, all of them are the "good hearts" of Z generation users. Toei Maihime, steampunk traps, magic attacks, easter eggs in the end of the black-and-white TV... Gen Z users will smile at the same time, the "inner taste", out.
The number of plays exceeded 10 million in 24 hours
The work is market-oriented, "receiving" or not, listen to what the audience has to say.
The station data of the solo broadcast platform B station can best reflect the market acceptance of the work.
The drama began broadcasting at 20:00 on January 21, and within 24 hours, the first four episodes exceeded 11.27 million views, nearly 10,000 comments, and more than 47,000 bullet screens, with outstanding data performance on the site.
In the praise of the audience, there are not a few "emotional fans" who pay the bill.
"When I was in elementary school, the music teacher showed us Lu Xiaoyu in class, and now that I am in my third year, I didn't expect to see it on the B station, and I cried."
"Chasing since the previous hip-hop quartet, it has always been funny and has brought me a lot of joy."
"I just said it, I just came to see Li Jiangang."
The feeling of "Ye Qinghui" and the interaction of the secret code brush stem are all reflected, and for this new work, "true love powder" is "received".
On the Weibo platform, this work has also aroused heated discussion.
Weibo topics such as #Hero Lu Xiaoyu's Sunset Red Team #15 million+, #Cai Wenjing My Lady Image Is Gone# and other topics have triggered heated discussions. Who is the black shadow who murdered Lu Xiaoyu's parents? What foreshadowing does the eyewitness testimony suggest? "Three thousand years of beautiful girl" Mei Sister, the former goddess Jiangang sister, who is Lu Xiaoyu's true destiny? And other derivative topics related to the plot have stimulated the curiosity of Weibo netizens, and the desire for interaction is high.
About disputes and gaps
Compared with the eye-catching data performance in the B station, one of the problems of "The Sunset Red Team of the Big Hero Lu Xiaoyu" is that the reputation outside the station is quite controversial.
In the feedback of public opinion, there is a voice that is "not as funny as imagined, disappointed". In this regard, we found that almost all the people who hold such views are true love fans who have been chasing down from the previous few films. Love to the depths of natural black, honestly do not deceive me.
This involves the issue of expectation management. Usually, the more the audience chases down all the way, the higher the expectations and requirements for the later work. "It was 80 points before, this one should do 90 points, right? Only 81 points? No, it disappointed me so much. "A similar mentality exists.
To be fair, no film or television work can be flawless. Disturbed by factors other than the creation of cost, volume, force majeure and so on, the film of "The Sunset Red Team of Lu Xiaoyu" is not 100% perfect. It is undeniable that there is a gap between the audience's ideal finished film and the final presentation effect, which is like "a child with a score of 79 will be praised for 80 points, and a child with 81 points will not be praised for 80 points." It cannot be said that this new work can be compared with the big-budget comedies of the same genre on the market, but compared with the previous ones, it is an improvement and a surprise.
The speed of the comedy IP update iteration is obvious to all. "Lu Xiaoyu" that has persisted for 7 years may not be the longest-lived among them, but from the Douban score of 8.0, "Lu Xiaoyu of the Peerless Master", to the "Peerless Master" with a box office of 101 million, and then to the new return of "The Sunset Red Team of the Great Hero Lu Xiaoyu", there is no doubt that this IP has strong vitality. In the past 7 years, what has changed is the progress of excellence, and what has not changed is the same feelings, persistence, ingenuity, and respect for the audience and comedy, looking forward to the next 7 years of "Lu Xiaoyu".