Moutai was shocked by the price drop storm: the price of Moutai at 53 degrees flew into the sky, and the price plummeted from 3,000 yuan all the way
The picture comes from the Internet
There is always a topic that can be heard in the ears, that is-Moutai, you see, this wine, can always be mentioned when the banquet is held, as if it has become everyone's "party standard", but in the past two years, the price of Moutai has been like a roller coaster, first rushing up from 3000 yuan, and then falling all the way, falling dazzlingly, everyone must be curious, what happened to Moutai? Today, let's come to the 818 incident
Before I tell you about the price drop trend of Moutai, I have to talk about what Feitian Moutai is, which sounds a little romantic at first glance, but it is actually a bottle of 53 degrees Moutai, don't look at its small bottle, the wine inside is not simple, it is not only a national wine, but also a symbol of status, many people regard it as an investment product and can't help but ask: Can this price be stabilized?
The picture comes from the Internet
When it comes to the price, this thing is interesting, who would have thought that the friends who patted their chests and shouted that they had a few bottles of Feitian Moutai at home have recently begun to raise their helpless brows, they may feel extremely heartache in order to make a move, and the good memories of 3000 yuan have now become the reality of regret when they buy it, and many people are confused and don't know what is going on
Moutai such a great wine actually reduced the price, there must be a story behind it, the most fundamental reason is the collision of supply and demand, in the past, those who liked to drink Moutai of the older generation, over time, some people no longer drink, some young people are full of curiosity about Moutai, but there are only a handful of people who can drink it, plus in the market, those accumulated inventory wine waiting to be shipped, basically also makes the market seem extremely mixed
The picture comes from the Internet
At the beginning, many people spent a lot of money to hoard wine, but now looking at the price getting lower day by day, not to mention the sense of loss in their hearts, especially for those who regard Moutai as an investment product, they suddenly found that this "cash cow" is like a crumbling dead tree, and a trace of anxiety in the bottom of their hearts began to breed, at this time, the market sentiment is like a tide, and the desire to buy in the hearts of consumers is also shaken, and their sensitivity to prices has become extremely high, thinking about what if it falls again? Do you want to wait any longer?
When the major media began to report on this "price storm", the myth of Moutai seemed to become more and more fragile in the market, merchants were alert, and some hesitant consumers began to be impatient, just like that, the supply of Moutai began to increase suddenly, but the price was like a straw drifting away in the wind
The picture comes from the Internet
In addition to the changes in the market environment, the pace of supervision is also intensifying, the voice of the policy is gradually sounding, rectifying the market false propaganda, cracking down on arbitrary price increases, all in order to let the market return to rationality, Moutai, the city is full of fine wine, but there are repeated price chaos, so that this wine has become a soup that adds fuel to the fire, and the emergence of supervision has made those merchants who only want to speculate begin to tremble
In the face of this wave of price declines, let's not forget the mentality of consumers, for ordinary people, price reduction may be good news, many people take the opportunity to purchase Feitian Moutai, watching the price drop from 3000 yuan, and even many people began to feel that this is "leakage", which makes people feel that the threshold for drinking has been lowered, but through this layer of glass, we seem to see not only laughter, but also a significant reduction in the demand of the potential consumer market
The picture comes from the Internet
Today, we might as well boldly speculate whether Moutai will develop in a more popular direction in the future, and more people may be able to enjoy the taste of this fine wine, perhaps this is also an important step in the transformation of Moutai, in this challenging market environment, the brand may no longer rely on selling high-priced liquor alone to maintain its glory, and may have to turn to a more diversified strategy to maintain vitality and vitality
Change always requires a process, and it is expected that Moutai can find a new positioning and development direction in this wave, after all, its name is not only wine, but also the pursuit of quality of life by others, trying to let ordinary consumers establish contact with these high-end products, and may be able to find new market opportunities in the future
The picture comes from the Internet
This price storm seems to have brought a wave of uneasiness to Moutai, but in fact it is also an opportunity, perhaps when the market gradually stabilizes, Moutai will usher in the era of more consumers, wine, as a cultural sustenance, I hope that one day in the future, Moutai can be in the fingertip circulation, closer to everyone's life
What is the future of Moutai? Will we continue to let it hover over the sky at a high price, or will we let it fall on our usual wine table one day? Behind this, it is not only the fluctuation of the market, but also the way we understand and inherit the culture