Overview: The mainland has a vast land, a long history and civilization, and rich natural and cultural landscape tourism resources. As the carrier of tourism activities, tourist attractions are in the upstream of the tourism industry, and the quantity and quality of tourist attractions have greatly affected the development level of national and local tourism. In recent years, the relevant departments of the mainland have attached great importance to tourism work, and local governments and enterprises have stepped up the development and construction of tourism resources, and new tourist attractions have been emerging. According to statistics, since 2018, the number of A-level tourist attractions in China has continued to grow, and the number of A-level tourist attractions in China will reach 15,721 in 2023, an increase of 804 over 2022, a year-on-year increase of 5.39%. Among them, the number of 5A-level scenic spots reached 339, an increase of 21 over 2022, a year-on-year increase of 6.6%.
Keywords: tourist attractions, number of scenic spots, 5A-level scenic spots, number of receptions, operating income
1. Overview of the tourist attraction industry
Tourist attraction refers to an independent management area with tourism and related activities as the main function or one of the main functions, which can meet the tourism needs of tourists for visiting, leisure and vacation, recreation and fitness, etc., and has corresponding tourism facilities and provides corresponding tourism services. Tourist attractions are the core elements of tourism, the main component of tourism products, the central link in the tourism industry chain, the attraction center of tourism consumption, and the radiation center of the tourism industry. At present, tourist attractions are classified according to theme categories, which are mainly divided into the following five types: cultural monuments, scenic spots, natural scenery, red tourism, and ecological tourism.
Tourism is an important part of the modern service industry, and has an important comprehensive role in driving the steady and healthy development of the economy. By promoting the development of tourism, the state can expand employment, increase income, help the central and western regions and impoverished areas get rid of poverty and become rich, and promote steady economic growth. As an important part of the tourism industry, tourist attractions are the final destination and important distribution center of tourists, so they will also be supported by national policies. For example, the "Several Measures on Unleashing the Potential of Tourism Consumption and Promoting the High-quality Development of the Tourism Industry" issued in September 2023 proposes to adjust and optimize the management of scenic spots. In the peak tourist season, the reception capacity of the scenic spot will be improved by extending the opening hours of the scenic spot and increasing the flexible supply. The "Implementation Plan for Promoting the Renewal of Equipment in the Field of Culture and Tourism" issued in May 2024 proposes to promote the renewal and upgrading of cableways, cableways, elevators and other carrying equipment in key tourist attractions, national tourist resorts, public cultural venues and other places, eliminate old equipment that cannot meet the demand, have a high frequency of maintenance and maintenance, and have ultra-long-term service, so as to improve the tourist reception capacity and service level.
Second, the industrial chain of the tourist attraction industry
From the perspective of the industrial chain, the upstream links of the tourist attraction industry mainly include the design, construction, technology suppliers of smart scenic spots, and various types of materials and energy suppliers. These enterprises are responsible for the planning, design and construction of scenic spots, providing necessary technical support and material support for scenic spots, and ensuring the smooth operation of scenic spots. The midstream link is the core of the industrial chain of tourist attractions, mainly providing tourists with rich tourism resources and experiences to meet the diverse needs of tourists. The downstream is mainly sales channels such as offline hostels and online travel platforms, which bring scenic products to the market and ultimately face consumers - tourists. These platforms help tourists better understand and choose scenic spots by providing services such as reservations, consultations, and evaluations, and promote the realization of tourism consumption.
Note: This article is excerpted from the industry analysis article "Analysis of the relevant policies, industrial chains, and number and development status of China's tourist attraction industry in 2024: the tourism market continues to be hot, and the reception volume and operating income of scenic spots have increased significantly [Figure]" released by Zhiyan Consulting.
Based on the authoritative data released by the National Bureau of Statistics, government agencies and industry associations, the "Research Report on Market Research and Investment Strategy of China's Tourist Attraction Industry" released by Zhiyan Consulting combines the collection and analysis of global data such as in-depth research data, expert feedback data, and internal operation data to improve the efficiency of customers' business decision-making. This report makes an in-depth investigation and research on the current situation and market of China's tourist attraction industry, and makes a prudent judgment on the future development prospects and trends according to the development trajectory of the industry, which provides a crucial decision-making reference for investors to find new market investment opportunities and enter the investment layout of the tourist attraction industry.
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